NAR Tech Edge Houston - Shannon Register - Blogging


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Shannon Register, Broker/Owner of Register Real Estate Advisors in SPring Texas and the host of "Houston Real Estate Radio" on AM700 KSEV, presents about blogging to the NAR Tech Edge event in Houston and Las Vegas.

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NAR Tech Edge Houston - Shannon Register - Blogging

  1. 1. No matter what, the very firstpiece of social media realestate I would start with is ablog.Chris Brogan, Founder, New Marketing Labsand Author of the New York Times Best-seller“Trust Agents”
  2. 2. • 10% of Realtors blog regularly (NAR 2011)• Most of those do not blog effectively• The most common blog post is on the agent’s listings• 3% of blogging agent’s business comes from their website.• 80% of my business comes from my blog/website
  3. 3. Blogging Platforms Real Estate Free Self Hosted HAR Wordpress Blogger Active Rain Movable Type BlogSpot Trulia Joomla Tumblr Drupal
  4. 4. Which to Use? – My Online Strategy• Blogging as an SEO Strategy• Wordpress Self Hosted• Use real estate multi- author blogs for syndication• Fully integrated website using WP as platform
  5. 5. Most Successful* Real Estate Bloggers…• Have an integrated website• Self Host• Learned to adjust the site themselves* Generates a significant portion of their business fromtheir blog
  6. 6. Beauty of Wordpress as CMS• Plugins – Adds functionality to your website – Tens of thousands available for almost anything• Themes – Themes are a set of files that determine how a website will be displayed. – Usually the only modification that needs to be made to a Wordpress website
  7. 7. Why Bother? I am a literary genius that feelsobligated to grace the world with my wisdom.
  8. 8. Search – a marketingmethod that didn’t exista decade ago, providesthe most efficient andinexpensive way forbusinesses to find leads.John Battelle, Journalist and Founder,Federated Media Publishing
  9. 9. Free Blog / Non-integrated CONTENT BLOG TRAFFIC “MONEY SITE”
  11. 11. The Center of Your Online Universe Drive traffic to your website! On air Stationary promotion Business T-shirts cards LinkedIn Signage Email Twitter Marketing YouTube Print to webFacebook Website/Blog EVERYTHING!
  12. 12. A steady stream of high quality content + a search engine credible website = TRAFFIC! Traffic = LEADS! Leads = $$ CLOSINGS! $$
  13. 13. Syndication Active Rain HAR Trulia LinkedIn Other News Facebook Sites Blog Over 55 SocialTwitter Bookmarking Sites
  14. 14. Syndication• Automate where you can – – Social Media – Social Bookmarking• Generate backlinks• Drive traffic back to your site
  15. 15. Now You Have Traffic, Now What?• CONVERSION!!!• Draw them deeper into your site.• What are you asking your readers/visitors to do. CONNECT! – Social Media – Opt-in email lists – Comments – Contact forms – Capture contact information – IDX Search
  16. 16. Measure Everything!• Google Analytics• Other analytic software• Google alertsWhere is your traffic coming from?What are your clients searching for?
  17. 17. But I can get a blog for free…• Ticket to NAR Tech Edge - $49.00• .com domain name for 1 year - $12.99• Hosting package - $4.25 / monthFor the price of your ticket to this event, you can have a domain name and 8.5 months of hosting.
  18. 18. TINSTAAFL“I tried blogging foralmost a month and Ididn’t get anything out ofit”-Frustrated Agent
  19. 19. TINSTAAFLResults For me this was Most quit at 6 at 8 months weeks Time
  20. 20. TINSTAAFL• Half effort yields less than half results• It can take months for search engines to find your blog credible• Post daily!• Vary your content – Embed video! – Pictures – Links• Once you hit credibility, things will happen quickly
  21. 21. TINSTAAFL• Get out of your comfort zone!• Learn how to do this.• The ability to self publish = not being held hostage by your website guy• The easy road is the one everyone else is taking
  22. 22. What To Blog About?• Listings • Vendors• News stories • Other thought• Events leaders• Neighborhoods • Radio shows• Economic issues • TV segments• Educational posts • Viral videos• Areas of town • Local politics• Local neighborhood • Market trends events • Allow guest posts
  23. 23. Key Tasks• Steady stream of high quality content – Articles – News Stories – Blog Posts – Segments (audio and video)• Syndication – Biggest Impact / Least Effort – Automated / Semi-automated• Conversion – Turn visitors into clients
  24. 24. Free Tools• – Tutorials – Themes – Plugins• Filezilla – FTP client – transfer files from computer to web server• Gimp – FREE photoshop• – FREE photoshop• Text Editor• Firefox (web developer plugin)
  25. 25. Results• Thought Leadership• Credibility• Personal SEO• Create a following• Build your database• Lead Generating Machine
  26. 26. THANK YOU! Shannon Register Broker/OwnerRegister Real Estate Advisors or @RREAdotcom on Twitter 281.288.3500 For a copy of these slides, visit