ContinuíTeit Version 1

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Presentation given on the Datacenterhosting summit 14 september 2010

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ContinuíTeit Version 1

  1. 1. Continuity of SaaS – Cloud and managed hosting services<br />Ruud Ramakers<br />14 september 2010<br />Dutch Datacenter and Hosting Summit<br />www.12Innovate.nl<br />
  2. 2. Agenda<br />What is happening in the market?<br />Why is continuïtyan issue?<br />What are questions we receivefrom the customers?<br />How do we gaintheir trust?<br />What are we missing?<br />www.12Innovate.nl<br />
  3. 3. 2006<br />2007<br />2008<br />2009<br />2010<br />2011<br />2012<br />2013<br />2004<br />2005<br />2014<br />2015<br />2016<br />2003<br />Markt omvang Gartner<br />2008 $46 billion <br />2009 $56 billion <br />2013 $150 billion <br />Beyond Software-as-a-Service: Cloud Computing <br />ASP<br />SaaS 1.0<br />Cloud Computing<br />SaaS 2.0<br />Wave IV: 2011-2016<br />Measured, Monitored, Managed Business Processes<br />Wave III: 2008-2013<br />Workflow-Enabled<br />Business Transformation<br />Wave I: 1999-2006<br /> Cost-Effective<br /> Software Delivery<br />Wave II: 2005-2010<br />Integrated<br />Business Solutions<br />Marktomvang IDC<br />2012 $42 billion <br />Volgens Mc Kinsey<br />74 % van zakelijkemarktaddopteertmomenteel SaaS applicaties<br />2012 vertegenwoordigtdit 35 % van totale software markt<br />Garner<br />SaaS apps, which accounted for a little more than 10 percent of the total enterprise software market last year, are expected to represent at least 16 percent of worldwide software sales by 2014<br />Post-SaaS Adoption<br /><ul><li> End-to-End Business Processes
  4. 4. Integrated w/ Services Anywhere
  5. 5. Intelligent Hubs Linking Platforms
  6. 6. Mobile Device- and Sensor-Controllable
  7. 7. SLAs for Composite Service Offerings
  8. 8. Dynamically Scalable Infrastructure
  9. 9. Focus on Optimal Business Process</li></ul>Ubiquitous SaaS Adoption<br /><ul><li> Optimized Business Ecosystems
  10. 10. IT-Targeted Ecosystems
  11. 11. SaaS Development Platforms
  12. 12. Inter-enterprise Collaboration
  13. 13. IT Utility / SaaS Infrastructure
  14. 14. Customized, Personalized Workflow
  15. 15. Focus on Business Transformation</li></ul>Adoption<br />Mainstream SaaS Adoption<br /><ul><li> Integrated Business
  16. 16. SaaS Integration Platforms
  17. 17. Business Marketplaces and SaaS Ecosystems
  18. 18. Customization Capability
  19. 19. Focus on Integration</li></ul>Early SaaS Adoption<br /><ul><li> Stand-alone Apps
  20. 20. Multi-tenancy
  21. 21. Limited Configurability
  22. 22. Focus on TCO / rapid deployment</li></ul>By 2013, at least 20 percent of enterprise IT workloads –that historically would have operated on-premise –will be run in the cloud, providing significantly enhanced functionality, lower costs, fewer staff, and reduced carbon footprint. (Saugatuck (2010)<br />Gartner <br />50 % van huidige ISV’s bestaannietmeer in 2012.<br />Source: Saugatuck Technology<br />Developments / market<br />www.12Innovate.nl<br />
  23. 23. Market Research<br />www.12Innovate.nl<br />
  24. 24. Market research<br />www.12Innovate.nl<br />
  25. 25. Market Research<br />www.12Innovate.nl<br />
  26. 26. Market research<br />www.12Innovate.nl<br />
  27. 27. Whatphase is the market?<br />www.12Innovate.nl<br />
  28. 28. What does thismean?<br />Market is growingtremendously<br />New parties are entering the market<br />Companies are getting more and more depending on Cloud services<br />Whocanthey trust?<br />www.12Innovate.nl<br />
  29. 29. Questionsraised?<br />How big is yourcompany?<br />Whatifyourcompanygetsbankcrupt?<br />How Secure is my Data<br />Whatabout the privacy?<br />Can I backupmyown data?<br />Howcan I convincemy directors?<br />Can I easy migrate?<br />www.12Innovate.nl<br />
  30. 30. When and how to trust?Innovation decision Process<br />Communication Channels<br />Perceived Characteristics<br />Relative advantage<br />Compatiility<br />Complexity<br />Trialability<br />Observability<br />Forward planning<br />Social reïnforcement<br />Innovation available information<br />Selecting from near peers.<br />www.12Innovate.nl<br />
  31. 31. How do we get/build trust<br />Organisation<br />SLA (cascade)<br />Business continuïty<br />www.12Innovate.nl<br />
  32. 32. How do we get/build trust?<br />Organisation<br />SLA (cascade)<br />Business continuïty<br />www.12Innovate.nl<br />
  33. 33. How do we get/build trust<br />Organisation<br />SLA (cascade)<br />Business continuïty<br />Certification<br />www.12Innovate.nl<br />
  34. 34. Certification<br />Cloud Certification<br />SaaS Certification?<br />www.12Innovate.nl<br />
  35. 35. How do we get/build trust<br />Organisation<br />SLA (cascade)<br />Business continuïty<br />Certification<br />Commitment (contracts)<br />Risk management<br />www.12Innovate.nl<br />
  36. 36. Whatcan we do to reduce Risk?<br />Risk = Chance * Consequence<br />Prevent<br />Reduce<br />Source out (Escrow) / ensurance<br />Accept<br />To insure we are save oraftersomethinghapens<br />www.12Innovate.nl<br />
  37. 37. In case of bankruptywhatcanbedone?<br /><ul><li>Go Bankruptbyyourself?
  38. 38. Depend on the Curator?
  39. 39. Agreementhosting party?
  40. 40. Buildyourown environment?
  41. 41. Copy?
  42. 42. “Cloud”- / SaaS -escrow</li></ul>www.12Innovate.nl<br />
  43. 43. What is anEscrow?Wikipedia<br />An escrow is:<br />an arrangement where an independent trusted third-party receives and disburses money and/or documents for two or more transacting parties, with the timing of such disbursement by the third-party dependent on the performance by the parties of agreed-upon contractual provisions, or <br />an account established by a broker, under the provisions of license law, for the purpose of holding funds on behalf of the broker's principal or some other person until the consummation or termination of a transaction;[1] or, <br />a trust account held in the borrower's name to pay obligations such as property taxes and insurance premiums. <br />The word derives from the Old French word escroue, meaning a scrap of paper or a roll of parchment; this indicated the deed that a third party held until a transaction was completed.[<br />www.12Innovate.nl<br />
  44. 44. Why does the Escrownotwork in the Cloud?<br />Characteristics of SaaS, continuous innovation<br />www.12Innovate.nl<br />
  45. 45. Why does the Escrownotwork in the Cloud?<br />Characteristics of SaaS, continuous innovation<br />Multi tenant<br />www.12Innovate.nl<br />
  46. 46. Why does the Escrownotwork in the Cloud?<br />Characteristics of SaaS, continuous innovation<br />Multi tenant<br />Hardware environment<br />www.12Innovate.nl<br />
  47. 47. Why does the Escrownotwork in the Cloud?<br />Characteristics of SaaS, continuous innovation<br />Multi tenant<br />Hardware environment<br />Recover time objective<br />www.12Innovate.nl<br />
  48. 48. Why does the Escrownotwork in the Cloud?<br />Characteristics of SaaS, continuous innovation<br />Multi tenant<br />Hardware environment<br />Recover time objective<br />Recove Point objective<br />www.12Innovate.nl<br />
  49. 49. Why does the Escrownotwork in the Cloud?<br />Characteristics of SaaS, continuous innovation<br />Multi tenant<br />Hardware environment<br />Recover time objective<br />Recove Point objective<br />www.12Innovate.nl<br />
  50. 50. What is a SaaS-Escrow?<br />Insurance<br />Outsourcing activities<br />Agreement hosting party<br />Operational support<br />Test source and object code <br />Or<br />Create a total copied environment<br />www.12Innovate.nl<br />
  51. 51. In case of bankruptywhatcanbedone?<br />www.12Innovate.nl<br />
  52. 52. What is the solution for the infrastructure Cloud?<br />Individual setup / Foundation<br />Double Environment<br />Infrastructure – Escrow?<br />www.12Innovate.nl<br />
  53. 53. Wrap up<br />www.12Innovate.nl<br />
  54. 54. Wrap up<br />Developments<br />Market is booming<br />Risks are there<br />Dependency increases<br />Risks can be reduced<br />Look at SLA / Certification<br />Don’t look at company size <br />Look at Escrow<br />Look at platform cloud<br />Focus<br />Missing (market opportunities?)<br />No SaaS /Cloud certifications<br />SaaS-Escrow not complete (webservices)<br />No infrastructure cloud ‘escrow’.<br />www.12Innovate.nl<br />
  55. 55. www.12Innovate.nl<br />
  56. 56. Bedankt voor uw aandacht<br />Ruud Ramakers<br />06-45454986<br />rramakers@12innovate.nl<br />Twitter : Ruud_Ramakers<br />SaaS4Channel.nl<br />www.12Innovate.nl<br />

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