Create a Social Media StrategyPresentation Transcript
Social Media for Business Rebekah Radice Benchmark Mortgage www.benchmarkcolorado.com
Gaining a Social Perspective
Before the Internet Malls captured audience attention in a controlled environment
Challenges with Social Media Finding the Time Knowing What to Say Driving Traffic Getting Comments Keeping Momentum
Are You Talking, but No One is Listening?
Why Getting Social is a Must for Business Reach people that previously have been difficult to reach Build new relationships with target consumers Create visibility and credibility = profitability Improve satisfaction Monitor the environment to quickly adjust to consumer needs and wants Keep up with the competition
Traditional Marketing Company Focused: Create Awareness, Very Controlled Telemarketing, Direct Mailings, Radio, etc...
New Media Marketing Consumer Focused: Relationship driven, Permission based Social Media, Opt-In emails, Blogs, etc...
Social Marketing is About Marketing YOU and Your Brand
Forms of Social Media Social networking – Facebook, Twitter, LinkedIn Social bookmarking – Digg, Delicious, Reddit, StumbleUpon Blogs – WordPress, TypePad, Posterous, Tumblr, Blogger
2nd to Google in Search Engines Twitter Asks: “What Are You Doing? Your Hub & Your Voice Your Online Resume The 800 lb Gorilla in the Room
Hub & Spokes Theory
Social Distribution Strategy
Get Your Content Seen! Use Bookmarking Digg Delicious Stumbleupon Social Management Hootsuite Social Oomph Tweetdeck Manage Feeds Bonus! Twitterfeed Ping, Google Alerts,Twellow Google Reader
Surefire Ways to Success Transparency: Just be YOU! Brevity: We’re a society of 2.7 second sound bites, tweets and updates. If you’re not quick, you’ll be lost. Relevance: Communicate what they want to hear – it’s not about YOU, it’s about your product or service! Top of Mind: Are you the first thing customers think of when making recommendations?