Radio Industry In India

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A brief identification of the growth of Radio industry in early 1990's in India. Analysis of the transitions and landmark history about Radio.

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Radio Industry In India

  1. 1. HISTORY
  2. 2. RADIO
  3. 3. DISCOVERED
  4. 4. WIRELESS TELEGRAPHY
  5. 5. WIRELESS TELEGRAPHY RADIO BROADCASTING
  6. 6. ATTRACTION REPULSION
  7. 7. GROWTH
  8. 8. TELE- COMMUNICATION
  9. 9. MASS CULTURE
  10. 10. REASONS FOR RADIO TO GROW MORE..
  11. 11. AMATEURS
  12. 12. EARLY INDIAN BROADCASTING - RADIO
  13. 13. EXPERIMENT AL BASIS In 1921
  14. 14. AMATEUR In 1927 RADIO CLUBS
  15. 15. BOMBAY LAHORE CULCUT MADRAS TA
  16. 16. LIQUIDATION
  17. 17. Indian State Broadcasting Service (ISBS) By Fielden first Controller Indian Broadcasting in 1936 for AIR.
  18. 18. Majorly Controlled by Department of Communications until independence. Launched in 1936 as a autonomous venture under Prasar Bharati
  19. 19. Akashvani
  20. 20. STATE RUN
  21. 21. VIVIDH BHARATI – GENRES OF PROGRAMME
  22. 22. DIFFERENT LANGUAGES DIFFERENT REGIONS VIVIDH BHARATI SEVA MULTI INDIAN SERVICES
  23. 23. AIR NETWORKS – INDIA 143 223 BROADCASTING MEDIUM CENTRES FREQUENCY 54 161 FM HIGH TRANSMITTERS FREQUENCY Total of 91.42% serving 99.13% of the population
  24. 24. AIR’s HOME SERVICES
  25. 25. CONTENTS REACH 3-TIER SYSTEM
  26. 26. WAR YEARS
  27. 27. NECESSAITED
  28. 28. EVENTS DURING WORLD WAR II • First News broadcast was in 1936. • 27 bulletins were broadcast each day effectively. • The External Services acted as a Monitoring Service, were this set up was a part of the Millitary Intelligence Wing.
  29. 29. • AIR was transferred to the Department of Information and Broadcasting in 1946. • It remained with that Dept/Ministry • Until September 1997 when Prasar Bharti an autonomous statutory was consituted under the Prasar Bharati Act 1990.
  30. 30. IMPERIALISM
  31. 31. • ONLY ALTERNATIVE IS TO ESTABLISH A UNDERGROUND RADIO USING A DISMANTLED TRANSMITTER. • A GROUP OF YOUNG LIVED FREEDOM FIGHTERS LAUNCHED THIS SHORT LIVED • “CONGRESS RADIO” ON SEPTEMBER 3rd 1942 in 41.78 FREQUENCY • FROM SOMEWHERE IN INDIA.
  32. 32. AIR AFTER INDEPENDENCE
  33. 33. TRULY A NATIONAL NETWORK  ONLY WITH STATIONS @ DELHI, BOMBAY, CALCUTTA, MADRAS, LUCKNOW AND THIRUCHIRAPALLI
  34. 34. CAPABLE OF BUILDING 18 TRANSMITTERS RECIEVER SET INCREASED TO 2,50,000 IN 325 MILLION. AIR CAME UP WITH PILOT STATIONS WITH LOW POWER “TRANSMITTERS”.
  35. 35. • REGIONALWISE AND LINGUISTICS AREAS. • 25 STATIONS HOOKED UP WITH HIGH SALES IN CITIES AND TOWNS. • “VIVIDH BHARATI” INCREASED THE INTEREST AND POPULARITY OF RADIO AS A MASS
  36. 36.  COMMERCIALS IN “VIVIDH BHARATI.  YUVVANI OR VOICE OF YOUTH WENT ON AIR  SUITED OTHER INDIAN LANGUAGES.

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