Abstract (provided by conference organizer) Sticky Services: Domains, Certs, Blogs and SEM Hundreds of new services, technologies and tools exist today in the market that simply weren't here or ready for prime time until now. What do SOHO or SME customers care about AJAX, RSS or SEM? Are all domains, carts, A/V, sitebuilders and certs bound for the goodie bag that comes with that $4.99/mo account? What's up with MySpace.com, blogs or podcasting and is there really any (direct or indirect) money in it for you? How can these fit into your suite of offerings without cannibalizing your existing business or wasting cycles getting up to speed on them or managing a massive array of low-margin options. We'll get to the bottom of it and help you net out what makes sense with actionable, practical advice.
Transcript of "Sticky Services"
of & for Director Research Innovation Tucows Inc.
“ Gmail is Google's free webmail service. It comes with built-in Google search technology and over 2,600 megabytes of storage (and growing every day).” Live Better. Benefits Over 2gb of Storage Not Features “ All of our family lives in California, and they’re able to get on the Internet and check my web pages. I can’t wait to create a website and do Photocasts and all that — that’s going to be fun for them to see.”
<ul><li>The Rules of the Game: </li></ul><ul><li>What you sell </li></ul><ul><li>How You Sell </li></ul><ul><li>Who you Sell to </li></ul>
“ Shared hosting will never be the same….hosting providers risk being obviated by the providers of ‘function hosting’…as more web content is [used] in a growing number of places… beyond the web site, providers need to focus on more services than merely hosting the content. There is a massive transition under way in how hosting services can be successfully marketed and sold.” Tier 1 Research, March 2006 “ Internet Infrastructure Services”
Determines what services your Customers will find sticky. And how profitable you will be.
http://developers.tucows.com/ http://resellers.tucows.com [email_address] t. 416.538.5492 c. 416.828.8783 Blog: http://www.byte.org