On Registries and Country Codes <ul><li>thoughts from a registrar </li></ul>
- CIRA Board (.ca) -  providing registration services since 1993 (first reg: punk.com) - GNSO Council, lots of TF work - I...
6000 Resellers 110 Countries Mostly non-U.S. 200 employees lots of domain $$$ lots of other $$$ (email, hosting, etc.) Mos...
Tucows Business
.at .be .ca .ch .cn .cc .com.mx .de .dk .es .eu .fr .lt .nl .tv .uk .us .biz .com .net .info .mobi .name .org
 
Where we think the market is going.
<ul><li>“ Secondary” market. </li></ul><ul><li>Messaging. </li></ul>
“Secondary market”  =   Selling fewer high quality names to more people.
Extensions matter less than second levels.
getareallyreallylongnamethatnoonecanremember.com?
or stillavailable.im?
...or shared.alreadygotit.as?
Users value universal relevance, over implied semantics.
rader.ca is better than raderfamily.com is better than rader.blogspot.com is bettr than   www.flickr.com/photos/radr
Takeaway: Ensuring availability is strategic.   Ownership is strictly a tactical consideration.
This means continuing to sell new and shared names...
...in conjunction with messaging based services.
We would love to make every TLD available to our customers.
How we pick.
Some registries look like this to a registrar...
 
Some look like this...
 
We look for simplicity.
Policy. rules are good. simple rules are better.
<ul><li>human readable </li></ul><ul><li>translatable </li></ul><ul><li>meaningful </li></ul><ul><li>relevant </li></ul>
Technology. apis are good. simple apis are better.
<ul><li>manual processing sucks the most. </li></ul><ul><li>email templates suck less. </li></ul><ul><li>RRP sucks less. <...
Practice. automation is bliss.
<ul><li>- desire registrar automation </li></ul><ul><ul><li>- can it interface with the registrar’s registration systems? ...
Pricing Models.
Most predominant  (easiest)
Less predominant  (hardest)
$9 $6 $0 $25 $40 Sweet Spot = $6 - $15 $15 Auction Premium
Keeping Customers Happy.
1. What does this arcane process mean? 2. Who is sending me these emails? 3. How to a transfer to/from another registrar?
Thank you. [email_address] 416.538.5492 http://www.byte .org
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Deep Thoughts: A Registrar View of ccTLD Registries

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This is a presentation that I gave in Lisbon, Portugal to the ccTLD community. The presentation focuses on outlining how registrars interact with ccTLD registries and provide some insights as to how ccTLD registries can make it easier for registrars to work with them.

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Deep Thoughts: A Registrar View of ccTLD Registries

  1. 1. On Registries and Country Codes <ul><li>thoughts from a registrar </li></ul>
  2. 2. - CIRA Board (.ca) - providing registration services since 1993 (first reg: punk.com) - GNSO Council, lots of TF work - Implemented first Global Registrar/Reseller system (OpenSRS) - Implemented St. Vincent and Afilias EPP Registry back-end (LibertyRMS). ..but not a techie! Me.
  3. 3. 6000 Resellers 110 Countries Mostly non-U.S. 200 employees lots of domain $$$ lots of other $$$ (email, hosting, etc.) Most everything wholesale Also “OpenHRS”
  4. 4. Tucows Business
  5. 5. .at .be .ca .ch .cn .cc .com.mx .de .dk .es .eu .fr .lt .nl .tv .uk .us .biz .com .net .info .mobi .name .org
  6. 7. Where we think the market is going.
  7. 8. <ul><li>“ Secondary” market. </li></ul><ul><li>Messaging. </li></ul>
  8. 9. “Secondary market” = Selling fewer high quality names to more people.
  9. 10. Extensions matter less than second levels.
  10. 11. getareallyreallylongnamethatnoonecanremember.com?
  11. 12. or stillavailable.im?
  12. 13. ...or shared.alreadygotit.as?
  13. 14. Users value universal relevance, over implied semantics.
  14. 15. rader.ca is better than raderfamily.com is better than rader.blogspot.com is bettr than www.flickr.com/photos/radr
  15. 16. Takeaway: Ensuring availability is strategic. Ownership is strictly a tactical consideration.
  16. 17. This means continuing to sell new and shared names...
  17. 18. ...in conjunction with messaging based services.
  18. 19. We would love to make every TLD available to our customers.
  19. 20. How we pick.
  20. 21. Some registries look like this to a registrar...
  21. 23. Some look like this...
  22. 25. We look for simplicity.
  23. 26. Policy. rules are good. simple rules are better.
  24. 27. <ul><li>human readable </li></ul><ul><li>translatable </li></ul><ul><li>meaningful </li></ul><ul><li>relevant </li></ul>
  25. 28. Technology. apis are good. simple apis are better.
  26. 29. <ul><li>manual processing sucks the most. </li></ul><ul><li>email templates suck less. </li></ul><ul><li>RRP sucks less. </li></ul><ul><li>EPP still sucks, but less than RRP. </li></ul><ul><li>non-standard *anything* sucks the most. </li></ul>
  27. 30. Practice. automation is bliss.
  28. 31. <ul><li>- desire registrar automation </li></ul><ul><ul><li>- can it interface with the registrar’s registration systems? </li></ul></ul><ul><ul><ul><li>- finance? customer service? administration? </li></ul></ul></ul><ul><li>- back-end can be manual as long as processes are scalable. </li></ul><ul><ul><li>- aka “human turk” or “hamster wheel” model </li></ul></ul>
  29. 32. Pricing Models.
  30. 33. Most predominant (easiest)
  31. 34. Less predominant (hardest)
  32. 35. $9 $6 $0 $25 $40 Sweet Spot = $6 - $15 $15 Auction Premium
  33. 36. Keeping Customers Happy.
  34. 37. 1. What does this arcane process mean? 2. Who is sending me these emails? 3. How to a transfer to/from another registrar?
  35. 38. Thank you. [email_address] 416.538.5492 http://www.byte .org

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