Social Media Profile of Int'l Organisations

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A presentation on the results of a survey on the social media profile of international organisations

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Social Media Profile of Int'l Organisations

  1. 1. Social Media Profile <ul><li>of International Organizations </li></ul>Survey Highlights
  2. 2. Social media is a collection of collaborative tools and applications that improve and get better the more people use them.
  3. 3. Should We Do Social Media? circa 2008-09
  4. 4. How Do We Do Social Media? 2010
  5. 5. Some Background Information
  6. 6. About the Survey <ul><li>Two months </li></ul><ul><ul><li>25 Nov 2009 - 25 Jan 2010 </li></ul></ul><ul><li>60 respondents </li></ul><ul><ul><li>Representing 38 international organizations </li></ul></ul>
  7. 7. <ul><li>Work </li></ul><ul><ul><li>Define social media strategy for the IAEA </li></ul></ul><ul><li>Study </li></ul><ul><ul><li>Academic dissertation for an MSc degree </li></ul></ul><ul><li>Play </li></ul><ul><ul><li>Long-running personal interest in social media </li></ul></ul>About the Survey
  8. 8. Some Key Findings
  9. 9. (KATE) MOSS EFFECT Missing Out On Something
  10. 10. <ul><li>Over 50 million tweets each day </li></ul><ul><li>Over 400 million Facebook users </li></ul><ul><li>Social media use grew by 82% in 2010 </li></ul><ul><li>Four Asian countries are among top 5 most active social media users </li></ul><ul><li>Australia is social networking capital of the world </li></ul>Some Social Media Stats
  11. 11. http://www.socialnetworkingwatch.com/all_social_networking_statistics/
  12. 17. Statement best describing organisations’ social media exposure . Item Percent % We are still in the process of evaluating results. 57.6 We are satisfied and plan to expand social media exposure some more. 23.7 We are satisfied and will hold activities at the present level. 3.4 We have no clear statement on the matter. 15.3
  13. 18. Some Examples
  14. 32. Some Other Insights
  15. 36. Some Considerations
  16. 37. Is your organisation ready for social media?
  17. 40. Some More for the Road
  18. 42. It’s not about the tools. It’s about a change of Mindset.
  19. 43. Thank You!
  20. 44. http://delicious.com/beecue/socialmedia/
  21. 45. Rodolfo Quevenco Web Editor International Atomic Energy Agency [email_address] http://twitter.com/ beecue/ http://facebook.c om/rquevenco/ http://flickr .com/photos/beecue/ http://you tube.com/rquevenco/ http://at.l inkedin.com/in/rquevenco

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