70% of Spanish internet users seeks answers on the network to their health concerns
More than 50.000 websites in spanish provide such information
What’s the problem?
- Volume does not equal quality - Difficult to select relevant information - Not all information found on the network has a scientific basis and it is true - Lots of information concerned to business interests – pharmaceutical - Users consultations through the internet before going to a doctor have multiplied in recent months - Positive and negative information What is the problem?
“ Knowledge Management in a context of pandemia” N=115
PARTICIPANTS: Vicente Baos *, CC Baxter *, Rafael Cofiño*, José Cristóbal Buñuel Alvarez **, Juan José Bilbao *, Julio Bonis*, Rafael Bravo Toledo*, Carlos Cebrián*, Fernando Comas ****, Juan José‚ Delgado Domínguez**, Lis Ensalander *, Enrique Gavilán *,Juan Gérvas*, José M. Garzón*, Fco. Javier Guerrero*, Raquel Gómez Bravo *, Maria Gomez Bravo****, Ramón González Correales*, Javier Vicente Herrero ***, Rafael Jiménez Alés**, José Luis Quintana *, Miguel Ángel Máñez ****, Manuel Merino Moína**, Sergio Minué*,Miguel Molina*, Pepe Murcia**, Rafael Olalde Quintana*, Jonay Ojeda****, Pablo Pérez Solis*,David Pérez Solis**, Javier Padilla +, Salva Pendón*, Vicente Rodríguez Pappalardo*,Antonio Ruiz*, Iñaki Sánchez *, Mateu Seguí *, Elena Serrano +, Sophie ++, Antonio Villafaina ***. *GP, **Paediatrician, ***Chemist/Pharmacist, **** Others, + GP trainee, ++Medical Student SWINE FLU… common sense and self-control”
“ Spain is the first country in the world where physicians have joined a"common sense and self-control" policy concerning swine flu…” www.bmj.com/cgi/eletters/339/sep03_2/b3471 http://gripeycalma.wordpress.com/
“… 40 Spanish blogs (and we're talking of well known blogs belonging to healthcare professionals, which promote Evidence Based Medicine) had joined forces to promote a "common sense" position regarding swine flu through a coordinated action that started on September 3…” www.bmj.com/cgi/eletters/339/sep03_2/b3471
“… all of these blogs published the same post simultaneously, and many more (around 150 ) have joined the cause since then…”
We can never be really prepared for that which is wholly new Eric Hoffer http://www.slideshare.net/rafabravo/consulta-20
Initiatives such as Flu and Calm demostrate the powerful new 2.0 tools: blogs and social networks…
Key channels of communication…
Should not ignore this new tools offered by internet to approach their patients to inform society in a way more accessible
1) Can blogs became a complementary tool for telemedicine? We should ask ourselves…
2) WHAT’S WRONG ABOUT YOUNG PEOPLE?
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