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Enhance your portal with a casual games store

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  • 1. Alawar Entertainment Enhance your portal with a casual games store Business Proposal
  • 2. Table of contents • Alawar at a glance • Casual games market overview • Business proposal from Alawar 2
  • 3. Company overview Company: Founded in 1999. Internal studios Business activities: Publishing and distributing casual games for multiple platforms. Russia, Novosibirsk Offices: Headquarters in Novosibirsk, Russia and additional Belarus, Minsk staff in the U.S., Ukraine, Poland and Belarus. Employees: Over 200. Ukraine, Dneprodzerzhinsk Development: Six internal studios and games created by more than 30 independent developers. Russia, Barnaul Games in portfolio: Over 500 titles, including 200 releases developed Russia, Irkutsk or produced by the company. Market position: – One of the world's top 10 casual game publishers; Ukraine, Dnepropetrovsk – The leading casual game distributor in Eastern Europe.
  • 4. Alawar at a glance Alawar develops, publishes and distributes casual games, reaching players in over 60 countries. Alawar The company has published more than 200 casual distribution PC games. Through its internal studios and portals: development partnerships, which produce up to alawar.com three games per month. alawar.ru Alawar recently extended its offerings onto the alawar.pl iPhone®, iPad™, Android™, PS3®, Nintendo DS™, alawar.de BlackBerry® and Mac® gaming platforms. alawar.co.il The company has also entered the social games alawar.com.pt and MMO markets. alawar.ro alawar.es Alawar operates its own network of portals and runs alawar.fr an affiliate program with downloadable games alawar.co.nl available in 15 languages for more than 500 alawar.it partners worldwide. alawar.se 4
  • 5. Downloadable casual games for the PC Casual games feature colorful graphics and intuitive gameplay; Genres include Hidden Object, Time Management, Arcade, Match 3 and Breakout; Free trial versions are available for download; and Players can purchase the full versions online. 5
  • 6. Casual games market Worldwide sales of downloadable casual games reached $1 billion in 2010.* More than 200 million players.** Casual games appeal to people of all ages and genders. The most active consumers are females age 30 and older. ** * Lazard Capital Markets ** Casual Games Association 6
  • 7. Alawar Affiliate Program Earn additional revenue and increase traffic to your website through the Alawar Affiliate Program 7
  • 8. Alawar Affiliate Program Alawar provides a turnkey e-commerce solution to: Websites and Entertainment portals; Online stores; Affiliate networks; Ad networks; and White label solutions to Telecom operators. 8
  • 9. Alawar's game portfolio Alawar can offer your company a wealth of digital game content: More than 500 downloadable casual games for the PC from premier content providers; Game content in 15 languages, including English, German, French, Spanish, Polish, Portuguese and more; and Online versions of hit downloadable games. 9
  • 10. Alawar's exclusive game content Alawar exclusively publishes more than 200 of the games in its catalog. 10
  • 11. Where you can find Alawar's games PC games published by Alawar have become Top 10 best-selling titles on: and other portals. 11
  • 12. Payment solutions Alawar supports reliable local payments solutions, including SMS micropayments, credit cards, PayPal, wire transfer, electronic payments and other payment methods. • Visa, MasterCard • Local payment methods 12
  • 13. Making money You will earn revenue from each game your website sells. User step-by-step activity: A user clicks on a link on your website to download and install a game. When the user launches the game for the first time, a timed trial period begins. When the trial period is over, the game recommends the full version. Once the user pays for the game, he or she receives a registration code that removes the limitations of the trial version. The affiliate system acknowledges your website as the point of sale. 13
  • 14. Online store with casual games Two-click installation; Hundreds of regularly updated pages; Automatic updating and addition of content; Automatic game ratings for each storefront; and Additional space for ads. 14
  • 15. Branding and marketing materials Thanks to JavaScript and XML support, you can integrate the default design of our online store into your website or customize the content to match your own design. Your logo can be added to desktop shortcuts and to the Alawar Wrapper. Our proprietary game loader and DRM solution are shown before the launch of every game. Alawar affiliates have access to a variety of marketing materials, including Flash banners, trailers, review copies, giveaways and more. 15
  • 16. How does the affiliate program work? End-users Affiliate's site Affiliate affliate.alawar.com Downloads and JavaScript XML technology sales database technology Alawar's game catalog 16
  • 17. Technology solution Distribution files can be stored on Alawar's CDN as well as the affiliate's server; Alawar has CDN servers all over the world, including the U.S. and Europe. The servers host storefronts, marketing materials and game executables; Regular upgrades and 24/7 monitoring; Convenient tools (XML, JavaScript or RSS) that allow our partners to select the solution they prefer, from simple two-click integration to complete storefront customization; CMS (WordPress) plug-ins. 17
  • 18. Support and monitoring Customer support service: In-house support team available 24/7 to support your customers; Multilingual team. Dedicated personal manager: Day-to-day relationship; Marketing, sales and technical support; Best tools and practices for increasing your sales. Reporting tools: Instant access to online statistics; Real time figures of downloads, sales, conversion rates, account balance and payment statistics. 18
  • 19. Affiliate program summary Alawar provides: A turn-key solution, easily integrated into your website, with high quality casual content in 15 languages; Support for reliable sales mechanisms, including SMS micropayments, credit cards, PayPal and over 20 other payment methods; Product promotions, balanced game releases, marketing materials; 24/7 customer support and a personal account manager; Online statistics. You get: • A high commission on each sale; • Increased traffic to your site; • A one-time registration and setup process; and • Full automation once you're up and running. 19
  • 20. Contact information Thank you for your attention! For more information, please contact: Roman Polyak VP of Business Development Email: r@alawar.com Skype: rpolyak Alawar Entertainment http://company.alawar.com/ 20

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