Establishing a Social Media Recruiting Strategy

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Explore the important factors to consider when integrating social media into your recruiting strategy.
This presentation covers:

1) Critical factors when considering social media
2) How to set the appropriate foundation
3) Execution Framework
4) Tool Consideration

Published in: Technology, Business
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Establishing a Social Media Recruiting Strategy

  1. 1. Establishing a Social Media Recruiting Strategy
  2. 2. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
  3. 3. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
  4. 4. Considering Social MediaCultural Communication Realignment
  5. 5. Considering Social MediaTwo Critical Factors Mobility Platform
  6. 6. Considering Social MediaTwo Critical Factors Mobility
  7. 7. Considering Social MediaTwo Critical Factors Mobility
  8. 8. Considering Social Media Two Critical Factors PlatformNetworkedLong Form & SearchVisual
  9. 9. Considering Social MediaTwo Critical Factors Platform• Broadcast• Personal• Communal• Conversational
  10. 10. Considering Social MediaTwo Critical Factors Platform• Professional• Associations• Current• Perspective
  11. 11. Considering Social MediaTwo Critical Factors Platform• Visual• Intimate• Personal• Engaging
  12. 12. Considering Social Media Two Critical Factors Platform • SEOSearch Integrated • Representative • Digital Footprint • Brand Extentsion
  13. 13. Considering Social MediaPlatform and Tool Landscape
  14. 14. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
  15. 15. Setting Appropriate Foundation EMPLOYMENT BRAND Beyond Look and Feel Representation of employment experience Used as guide for digital conversation
  16. 16. Setting Appropriate Foundation DETERMINE REACH Accept Necessity of Engagement Estimate of Effort Willing to Make (x1.2) ID Content Required by Selected Outreach
  17. 17. Setting Appropriate Foundation CANIDATE MARKETPLACE Talent Profiles Persona Development Career Mareket-tecture
  18. 18. Setting Appropriate Foundation INITIAL DEPLOYMENT Define engagement preferences Reconcile estimated effort What does success look like?
  19. 19. Setting Appropriate Foundation Tool prioritization Candidate marketplace destination? What matches effort level? Level of technical wherewithal? Organizational support
  20. 20. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
  21. 21. Execution Framework EMPLOYMENT NARRATIVE Beyond brand. Narrates history and story of employment life cycle Drives content production Initiates engagement Chapters • General assessment and shared goals of the targeted talent community at large • Active candidates • Passive candidates • Employee on-boarding • Employee orientation • Succession planning • Employee alumni
  22. 22. Execution Framework CONTENT DEVELOPMENT Engagement requires content Schedule and Prioritize Categorize for passive & active Recommendations • Monthly content topics & themes • Guide internal employees sharing • Long-form content plan • Inject Variety • Response contingency plans
  23. 23. Execution Framework TALENT COMMUNITY Create Participate Navigate Direct Recommendations • Shared skill sets, interests, attributes that impact career progression • Increase membership • Monitor social feeds • Prioritize engagement platforms
  24. 24. Execution Framework CANDIDATE MARKETING Beyond job board tactics Consistent use of narrative Reinforced in conversation Active and responsive Categories • Talent community nurturing • Passive candidate nurturing • Active candidate nurturing • Employee engagement • Alumni relations • Ecosystem outreach
  25. 25. Establishing a Social Media Recruiting Strategy Considering Social Media Setting Appropriate Foundation Execution Framework Tool Consideration
  26. 26. 4 Steps for Considering Use of Tools 1 2 3 4 Establish Identify Share Engage Presence Community Perspective
  27. 27. Tool Consideration Establish1 Presence Widest Broadcast Broad Open Use Sets and Drives Trends Easily Searched Winning Teens Networked – Long Form – Visual
  28. 28. Tool ConsiderationSocialBro • Robust user profile search • Supports swift multi add • Network reach • List management / insight • Follower analysis Identify2 Community
  29. 29. Tool ConsiderationPostpost.com Identify2 Community
  30. 30. Tool Consideration - Buffer Share3 Perspective Facilitates quick, easy, and well timed tweets
  31. 31. Tool Consideration - Buffer Share3 Perspective
  32. 32. Tool ConsiderationLinkedIn Today Share3 Perspective
  33. 33. Tool Consideration:Twitter Chat Schedule Engage4
  34. 34. Tool Consideration:tweetchat.com Engage4
  35. 35. 4 Steps for Considering Use of Tools 1 2 3 4 Establish Identify Share Engage Presence Community Perspective
  36. 36. Question & Answer Blog: SeamlessWorkforce.com Twitter: @Yoh @RPYoh @SeamlessWkfce @Joelcapperella @RPOAssociation FB: YohJobs LinkedIn: Yoh, a Day and Zimmerman Company
  37. 37. Establishing a Social Media Recruiting Strategy
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