Northwest Oregon Transit Alliance REGIONAL TRANSIT PROJECT PROJECT PURPOSETo reduce greenhouse gasses and fossil fueldependence through increased transit use by visitors and commuters.
Who is “The Alliance”? AGENCY REPRESENTED BY: Columbia County Rider Janet Wright, Transit Director Sunset Empire Transit District Jay Flint, Executive Director Tillamook County Transp. District Doug Pilant, General Manager Lincoln County Transit Cynda Bruce, Director Benton County Rural Transit Sharon Fipps, Director
PROJECT GOALS Improve transit connections between communities Brand and market transit service in all five counties as a single seamless service Improve inter-agency coordination Promote environmentally-conscious travel Develop transit as an asset for economic development
MAJOR TASKSBranding and MarketingRegional Route and Service CoordinationCentralized WebsiteStrategic PartnershipsSustainable FundingSuccesses and Lessons Learned All are interconnected!
BRANDING AND MARKETING
Branding and Marketing: The Challenge• Five diverse counties• Visitors and commuters – two different audiences• Existing individual agency brands and identities
Charrette workshops were held in all five counties to discuss connections and regional themes.
Common ThemesCommunity connections “Green” Water/rain Friendly Bright, modern Wayfinding
Standards for Letterhead and Business Cards
Rack cards for hotel/restaurant lobbies, visitor info centers, and other places where tourist literature is displayed.
Home page has regional trip planning info for riders, news, meeting notices, etc.
REGIONAL ROUTE AND SERVICE COORDINATION
Route and Service Coordination Focus Areas• Population/employment clusters and other destinations served by existing routes within each county• Connections across county lines• Commuter and visitor markets• Fare policy
Service Within Each CountyHow well do existing routes in each county align with populationcenters , employment clusters and major visitor destinations?
Connections Across County LinesBEFORE:•Transfer pointsin remote areas.•Often very longwait times
Early Successes• Tillamook/Lincoln County – Was: Transfer at Otis – Now: TCTD goes into Lincoln City and agencies share cost of the extended run
Works in-progress• Continued improvement to inter-county connection points and transfer times.• Connections with for-profit intercity carriers.• Tribal partnerships for better casino employment and recreational access.
Commuter and Visitor Markets
Commuting Between CountiesCommute Shed Analysis – How many people in each countytravel to another county for work?
Regional Fares for Commuters• Market analysis tells us that the need for a regional commuter pass within the five- county area is low.• Individual monthly pass programs should be continued instead.
Visitor Markets1. Choice Riders2. Summer Visitors3. Biking and Car Free Travel4. Green Tourists5. Portland Area6. Neighboring States and Key Cities (Seattle- Tacoma, San Franciso, New York City)7. Trip Chaining
Regional Fare for Visitors• Market analysis tells us that a regional visitor pass program could be successful!• Three-day and seven-day regional visitor passes have been implemented.• Each pass allows one round trip to/from the I-5 corridor, and unlimited travel in the coastal counties.
“North by Northwest Transportation Foundation”• New non-profit 501(c)(3) foundation• Separate from, but closely aligned with, the public transit partners• Foundation board: Representatives from business, higher-education and tourist/travel organizations.
Foundation’s Role• Fundraising from private, charitable resources• Work toward endowment funding• Work with transit agencies to promote transit programs
Other Strategic Partners: Employers
Other Strategic Partners: Visitor Groups
Visitor-Based BusinessesWhat’s in it for them?• Supporting transit is a great way to increase a business’ customer base.• Enhances image as an environmentally and customer friendly business.
Visitor InformationLink to our site:nworegontransit.org
Doug Pilant General ManagerTillamook County Transportation District 503-815 -8283 email@example.com