Interbrand's brand strength, by thinker

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ravi patel, ravi patel rims bangalore, brand, brand strength, 10 principles of strong brand, interbrand's brand strength.

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Interbrand's brand strength, by thinker

  1. 1. BEST GLOBAL BRANDS 2 1 Interbrand’s Brand
 Strength WWW.BESTGLOBALBRANDS.COM
  2. 2. “ The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.” – Philip kotler, kellogg
  3. 3. TODAYʼS BRANDS CANʼT HIDE ANYTHING FROM CONSUMERS NOW CUSTOMERS CAN LET THE WORLD KNOW HOW THEY FEEL IT IS A RISKY LANDSCAPE FOR TODAY'S BRANDS
  4. 4. 1. MAKING A PROMISE 2. COMMUNICATING YOUR PROMISE 3. KEEPING YOUR PROMISE 4. STRENGTHENING YOUR PROMISE Copyright © 2003, 2005, 2008, 2009 Idris Mootee 60-Minute Brand Strategist – Limited Edition
  5. 5. 10 PRINCIPLES OF STRONG BRANDS
  6. 6. 1 COMMITMENT
  7. 7. 2 PROTECTION
  8. 8. 3 CLARITY
  9. 9. 4 RESPONSIVENESS
  10. 10. 5 AUTHENTICITY
  11. 11. 6 RELEVANCE
  12. 12. 7 UNDERSTANDING
  13. 13. 8 CONSISTENCY
  14. 14. 9 PRESENCE
  15. 15. 10 DIFFERENTIATION
  16. 16. ! # " ' & ( $ BEST 2 9 Rank 1 2 9 Rank 2 2 9 Rank 3 2 9 Rank 7 2 9 Rank 4 2 9 Rank 6 2 9 Rank 9 7 ,452 $m + 2% 64,727 $m + 7% 6 ,895 $m + 7% 43,557 $m + 36% 42,8 8 $m -1 % 33,578 $m + 4% 32, 15 $m + 4% COCA COLA IBM MICROSOFT GOOGLE GE MCDONALD’S INTEL GLOBAL BRANDS ) 2 29,495 $m 9 Rank 5 - 15% * 2 28,731 $m 9 Rank 1 + 1% !% 2 26,867 $m 9 Rank 11 + 12% !! 2 26,192 $m 9 Rank 8 - 16% !# 2 25,179 $m 9 Rank 12 + 6% !" 23,298 $m 2 9 Rank 13 + 2% !' 23,219 $m 2 9 Rank 14 + 5% 2 1 NOKIA DISNEY HP TOYOTA MERCEDES BENZ GILLETTE CISCO The Definitive Ranking of the !& 2 9 Rank 15 !( 2 9 Rank 16 !$ 2 9 Rank 2 !) 2 9 Rank 17 !* 2 9 Rank 19 #% 2 9 Rank 18 #! 2 9 Rank 21 World‘s Most Valuable Brands 22,322 $m BMW + 3% 21,86 $m LOUIS VUITTON + 4% 21,143 $m APPLE + 37% 19,961 $m MARLBORO + 5% 19,491 $m SAMSUNG + 11% 18,5 6 $m HONDA + 4% 16,136 $m H&M + 5% ## 2 9 Rank 24 #" 2 9 Rank 23 #' 2 9 Rank 22 #& 2 9 Rank 26 #( 2 9 Rank 27 #$ 2 9 Rank 25 #) 2 9 Rank 28 14,881 $m + 9% 14, 61 $m + 3% 13,944 $m - 7% 13,7 6 $m + 4% 12,756 $m + 5% 12,753 $m - 4% 12,487 $m + 4% ORACLE PEPSI AMERICAN EXPRESS NIKE SAP NESCAFÉ IKEA #* 2 9 Rank 37 "% 2 9 Rank 3 "! 2 9 Rank 31 "# 2 9 Rank 32 "" 2 9 Rank 33 "' 2 9 Rank 29 "& 2 9 Rank 34 "( 2 9 Rank 43 "$ 2 9 Rank 38 12,314 $m + 29% 12,252 $m + 4% 11,826 $m + 2% 11,561 $m +1 % 11,485 $m +1 % 11,356 $m - 5% 11, 41 $m + 6% 9,665 $m + 23% 9,372 $m + 1% J.P. MORGAN BUDWEISER UPS HSBC CANON SONY KELLOGG’S AMAZON.COM GOLDMAN SACHS ") 2 9 Rank 39 "* 2 9 Rank 4 '% 2 9 Rank 36 '! 2 9 Rank 35 '# 2 9 Rank 42 '" 2 9 Rank 46 '' 2 9 Rank 41 '& 2 9 Rank 44 '( 2 9 Rank 48 8,99 $m - 2% 8,976 $m + 6% 8,887 $m - 13% 8,88 $m - 14% 8,696 $m + 7% 8,453 $m + 15% 8,346 $m + 2% 7,981 $m + 3% 7,534 $m + 4% NINTENDO THOMSON REUTERS CITI DELL PHILIPS EBAY GUCCI L’ORÉAL HEINZ
  17. 17. &$ 2 9 Rank 45 &' 2 9 Rank 5 &# 2 9 Rank 47 !) 2 9 Rank 49 !" 2 9 Rank 52 !* 2 9 Rank 57 !% 2 9 Rank 55 !& 2 9 Rank 63 !! 2 9 Rank 54 7,481 $m - 3% 7,468 $m +1 % 7,315 $m + % 7,195 $m + 3% 6,919 $m + 6% 6,911 $m + 8% 6,892 $m + 6% 6,762 $m + 32% 6,719 $m + 3% ACCENTURE ZARA SIEMENS FORD COLGATE MORGAN STANLEY VOLKSWAGEN BLACKBERRY MTV !( 2 9 Rank 53 !$ 2 9 Rank 58 !' 2 9 Rank 6 !# 2 9 Rank 56 () 2 9 Rank 61 (" (* 2 9 Rank 62 (% 2 9 Rank 65 (& 2 9 Rank 67 6,694 $m + 3% 6,548 $m + 4% 6,363 $m + 7% 6,1 9 $m - 5% 5,844 $m + 2% 5,777 $m NEW 5,495 $m + 2% 5,461 $m + 9% 5, 72 $m + 3% AXA NESTLÉ DANONE XEROX KFC SPRITE ADIDAS AUDI AVON (! 2 9 Rank 69 (( 2 9 Rank 64 ($ 2 9 Rank 81 (' (# 2 9 Rank 7 $) 2 9 Rank 66 $" 2 9 Rank 71 $* 2 9 Rank 74 $% 2 9 Rank 75 5, 33 $m + 9% 4,958 $m - 3% 4,9 4 $m + 28% 4,846 $m NEW 4,782 $m + 4% 4,7 4 $m - 6% 4,536 $m + 3% 4,4 4 $m + 4% 4,351 $m + 3% HYUNDAI YAHOO! ALLIANZ SANTANDER HERMÈS CATERPILLAR KLEENEX PORSCHE PANASONIC $& $! 2 9 Rank 8 $( 2 9 Rank 76 $$ 2 9 Rank 77 $' $# 2 9 Rank 82 ') '" 2 9 Rank 92 '* 2 9 Rank 94 4,218 $m NEW 4,155 $m + 8% 4,127 $m + 3% 4, 52 $m + 2% 4, 36 $m NEW 4, 21 $m + 7% 4, 1 $m NEW 4, 3 $m + 24% 3,998 $m + 26% BARCLAYS J&J TIFFANY & CO. CARTIER JACK DANIEL’S MOËT & CHANDON CREDIT SUISSE SHELL VISA '% 2 9 Rank 79 '& 2 9 Rank 78 '! '( 2 9 Rank 72 '$ 2 9 Rank 86 '' 2 9 Rank 95 '# 2 9 Rank 84 #) #" 2 9 Rank 88 3,973 $m + 2% 3,961 $m + 1% 3,847 $m NEW 3,812 $m - 13% 3,734 $m + 5% 3,626 $m + 15% 3,624 $m - 2% 3,586 $m NEW 3,562 $m + 1% PIZZA HUT GAP CORONA UBS NIVEA ADOBE SMIRNOFF M FERRARI #* #% #& #! 2 9 Rank 89 #( 2 9 Rank 91 #$ 2 9 Rank 9 #' 2 9 Rank 73 ## 2 9 Rank 1 ")) 2 9 Rank 98 3,557 $m NEW 3,516 $m NEW 3,496 $m NEW 3,443 $m + 4% 3,4 3 $m + 5% 3,339 $m + 2% 3,281 $m - 24% 3,241 $m + 5% 3,11 $m + % JOHNNIE WALKER HEINEKEN ZURICH ARMANI LANCÔME STARBUCKS HARLEY DAVIDSON CAMPBELL’S BURBERRY
  18. 18. http://www.youtube.com/user/rpmann702 Te

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