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CASE:>  JCpenney chief breathes new life into american icon<br />
Introduction<br /><ul><li>JCpeneey is a  the department store chain
Its deal in  appreal and online buissness</li></ul>Presented by:-<br />Yogesh<br />Anahmahajan<br />Ravi shankerkumar<br /...
Company profile<br />The company headquarters in u.s.,taxas<br />presentely company operate 1106 stores in all 50 u.s stat...
Case problem……????<br /><ul><li>According to critics view penny’s fashion were outdated
And prices were too high
 the market  value decline from 20$ to 3$ from 2002
It failed to centerlized buying descions
In eficient supply chain </li></li></ul><li>Competitors of JCpeneey<br />Lost customers beacouse  TARGET and WALL MART” fo...
Managerial function applied<br /><ul><li>Planning: deciding in advance what to do in future.
Case relation: offer competitive prices to shopers and cutting costs,
(b) centerlised buying decision
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  1. 1. CASE:> JCpenney chief breathes new life into american icon<br />
  2. 2. Introduction<br /><ul><li>JCpeneey is a the department store chain
  3. 3. Its deal in appreal and online buissness</li></ul>Presented by:-<br />Yogesh<br />Anahmahajan<br />Ravi shankerkumar<br />Sumitkhajuria<br />Manish madaan<br />
  4. 4. Company profile<br />The company headquarters in u.s.,taxas<br />presentely company operate 1106 stores in all 50 u.s states <br />The company have service of internet sale <br />
  5. 5. Case problem……????<br /><ul><li>According to critics view penny’s fashion were outdated
  6. 6. And prices were too high
  7. 7. the market value decline from 20$ to 3$ from 2002
  8. 8. It failed to centerlized buying descions
  9. 9. In eficient supply chain </li></li></ul><li>Competitors of JCpeneey<br />Lost customers beacouse TARGET and WALL MART” for same product<br />Moderate price retailers such as kohl and old navys<br />
  10. 10. Managerial function applied<br /><ul><li>Planning: deciding in advance what to do in future.
  11. 11. Case relation: offer competitive prices to shopers and cutting costs,
  12. 12. (b) centerlised buying decision
  13. 13. Organising:- arranging and structuring work to achive org. goals
  14. 14. Case relation :- remodeled stores less cutter and better Lit
  15. 15. (b) organising head quarters and store person</li></li></ul><li>Other managerial application<br />Staffing:- getting the right person at right at right time according to abilites and capebilites<br />Case relation:- lay off 5000 staff members recruit outsiders to key positions<br />Leading :- work with and though people to accomplish org. goals <br />Case relation:- (a) promotion of team work <br />(b) boosting morale and belive in org.<br />
  16. 16. Controlling technique apply<br /><ul><li>Concurrent control applied when company went into loss</li></ul>Adding office in new york and lasangles for closer inspection <br />Helped In knowing new happenings in fasion world <br />
  17. 17. Questrom role in jCpeneey<br /><ul><li>As a leader Responsible for staffing and motivation
  18. 18. As an entreprenuer initiates improvments projects
  19. 19. As a disturbance handler Corrective action when org. faced serious problems
  20. 20. As a supporter supported and belive in penney against the critics</li></li></ul><li>Results <br />Achieved one year sales growth of 45%<br />Net income of $928 million <br />achived the goal of creating a profitable enterprise<br />
  21. 21. Conclusion <br />Proper planning leads to achievement of goals <br />Motivation is the key to sucsess<br />Proper allocation of work increases specialization and efficiency level<br />Restructuring of organisation played an important role<br />
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