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    Pptt Pptt Presentation Transcript

    • CASE:> JCpenney chief breathes new life into american icon
    • Introduction
      • JCpeneey is a the department store chain
      • Its deal in appreal and online buissness
      Presented by:-
      Yogesh
      Anahmahajan
      Ravi shankerkumar
      Sumitkhajuria
      Manish madaan
    • Company profile
      The company headquarters in u.s.,taxas
      presentely company operate 1106 stores in all 50 u.s states
      The company have service of internet sale
    • Case problem……????
      • According to critics view penny’s fashion were outdated
      • And prices were too high
      • the market value decline from 20$ to 3$ from 2002
      • It failed to centerlized buying descions
      • In eficient supply chain
    • Competitors of JCpeneey
      Lost customers beacouse TARGET and WALL MART” for same product
      Moderate price retailers such as kohl and old navys
    • Managerial function applied
      • Planning: deciding in advance what to do in future.
      • Case relation: offer competitive prices to shopers and cutting costs,
      • (b) centerlised buying decision
      • Organising:- arranging and structuring work to achive org. goals
      • Case relation :- remodeled stores less cutter and better Lit
      • (b) organising head quarters and store person
    • Other managerial application
      Staffing:- getting the right person at right at right time according to abilites and capebilites
      Case relation:- lay off 5000 staff members recruit outsiders to key positions
      Leading :- work with and though people to accomplish org. goals
      Case relation:- (a) promotion of team work
      (b) boosting morale and belive in org.
    • Controlling technique apply
      • Concurrent control applied when company went into loss
      Adding office in new york and lasangles for closer inspection
      Helped In knowing new happenings in fasion world
    • Questrom role in jCpeneey
      • As a leader Responsible for staffing and motivation
      • As an entreprenuer initiates improvments projects
      • As a disturbance handler Corrective action when org. faced serious problems
      • As a supporter supported and belive in penney against the critics
    • Results
      Achieved one year sales growth of 45%
      Net income of $928 million
      achived the goal of creating a profitable enterprise
    • Conclusion
      Proper planning leads to achievement of goals
      Motivation is the key to sucsess
      Proper allocation of work increases specialization and efficiency level
      Restructuring of organisation played an important role