DAR Social Media <br />Overview<br />What is Social Media/Social Networking?<br />Facebook<br />LinkedIn<br />Twitter<br />How/why is the DAR using social media to connect and engage alumni and donors?<br />What can you do to be a part of the effort – dos and don’ts<br />Questions and feedback<br />
Facebook Fan Pages<br />1000’s of alumni fans, groups, and network members<br />www.facebook.com/RIT.Alumni<br />
Facebook – How We Use It<br />News feed<br />Photos<br />Videos<br />Event postings/RSVPs<br />News and link postings<br />Applications<br />Targeted updates<br />Sharing information<br />Commenting<br />
Facebook Do’s<br />Set up your own profile with a nice photo – consider multiple accounts (professional vs. personal)<br />Include RIT as a network on your profile<br />Connect with the RIT Alumni fan page, related pages, alumni you know, colleagues and friends of RIT. <br />Grow your network using the search feature.<br />Create lists of different groups (i.e. RIT, high school, etc…)<br />Share and pass along RIT-related information to these constituents<br />Create your own fan page or group and encourage friends to join<br />Explore available Facebook applications and add them your page/profile<br />Create events and invite friends to RSVP<br />Share content you think would be helpful to those connected with you. Keep content fresh and unique.<br />Be transparent about your role at RIT-Keep it real!<br />
FacebookDon’t’s<br />Avoid sharing personal information that you don’t want colleagues or alumni to see<br />Un-tag inappropriate photos<br />Be respectful and don’t post anything you would be uncomfortable saying in a public setting – or in front of your boss. <br />Do not post confidential information about students, alumni, staff, etc...<br />Don’t click on suspicious links or friend suspicious people – know your network!<br />
LinkedIn<br />Job-related networking site<br />Alumni using it to connect with alumni by industry and location to find jobs<br />
LinkedIn Do’s<br />Set up a complete, professional profile with a photo and custom URL <br />Be sure to keep information updated<br />Link to RIT as part of your employment information<br />Use the find friends and colleagues functions to build up your network. Search your friends’ networks for connections.<br />Join the RIT alumni groups, industry groups, and create your own<br />Feed news, information, resources, and job posting into your groups.<br />Post helpful content and start discussions such as related articles, questions, discussion topics – give people a reason to keep coming back!<br />Recommend colleagues past and present – help student workers!<br />
LinkedIn Don’t’s<br />Don’t be an invite spammer – remember, it is a more professional platform for connecting with people<br />Quality of connections more important than quantity<br />Post professional links and discussions<br />
Twitter<br />1000+ followers<br />2 main accounts<br />http://twitter.com/RIT_Alumni<br />http://www.twitter.com/RIT_BrickCity<br />
Twitter-Do’s<br />Create a user-friendly Twitter ID (@yourname) Example: RIT_Alumni or RIT_BrickCity<br />Add a nice photo and customize your background graphic<br />Search for people to follow – big and small<br />Follow those who follow you<br />Learn the lingo – the art of capturing someone’s attention in 140 characters or less<br />“Re-tweet” RIT links and information distributed by other RIT-related accounts<br />Monitor people talking about you – set up search terms ex: “RIT”<br />Know your followers<br />Respond – keep the conversation going<br />Tweet consistent, interesting content<br />
Twitter-Don’t’s<br />Don’t post the same content over and over<br />Don’t ignore direct messages or replies<br />Don’t tweet several times in a row – gets annoying to your followers<br />Don’t get caught up in the number of followers; get caught up in the content<br />Don’t tweet inconsistently – keep it up<br />
Best Practices<br />Use your current social “real world” network to build your “online” network<br />Don’t be afraid to post content<br />Use Google Updates to send you content on a specific topics<br />Don’t be intimidated<br />Link back to RIT related content often<br />Respond quickly to friends, followers, and group members<br />Add your social networking links to your email signature<br />Find the time - Set aside 15 minutes each day to monitor and update your social networks<br />Always be on the look-out for spammers<br />Don’t be afraid to ask me or anyone else questions<br />
Great Resources<br />Mashable’s Twitter Guide Book: http://mashable.com/guidebook/twitter/<br />Mashable’s How to Use Facebook for Professional Networking:<br />http://mashable.com/2009/08/14/facebook-networking/<br />The Definitive LinkedIn Guide:<br />http://www.centernetworks.com/linkedin<br />LinkedIn App Guide:<br />http://learn.linkedin.com/apps/<br />
Connect with Me!<br />Facebook Fan Page:<br />http://www.facebook.com/RIT.Alumni<br />Personal Page:<br />http://www.facebook.com/rachel.pikus<br />Twitter:<br />http://www.twitter.com/RIT_Alumni<br />http://www.twitter.com/RIT_BrickCity<br />http://www.twitter.edu/littlemisspikus<br />LinkedIn:<br />http://www.linkedin.com/in/rachelpikus<br />
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