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  • 1. DAR Social Networking
    August 18, 2009
    Noon-1 p.m.
  • 2. Social Media-Simplified (kind of)
  • 3. DAR Social Media
    Overview
    What is Social Media/Social Networking?
    Facebook
    LinkedIn
    Twitter
    How/why is the DAR using social media to connect and engage alumni and donors?
    What can you do to be a part of the effort – dos and don’ts
    Questions and feedback
  • 4. Social Media
  • 5. Facebook Fan Pages
    1000’s of alumni fans, groups, and network members
    www.facebook.com/RIT.Alumni
  • 6. Facebook – How We Use It
    News feed
    Photos
    Videos
    Event postings/RSVPs
    News and link postings
    Applications
    Targeted updates
    Sharing information
    Commenting
  • 7. Facebook Do’s
    Set up your own profile with a nice photo – consider multiple accounts (professional vs. personal)
    Include RIT as a network on your profile
    Connect with the RIT Alumni fan page, related pages, alumni you know, colleagues and friends of RIT.
    Grow your network using the search feature.
    Create lists of different groups (i.e. RIT, high school, etc…)
    Share and pass along RIT-related information to these constituents
    Create your own fan page or group and encourage friends to join
    Explore available Facebook applications and add them your page/profile
    Create events and invite friends to RSVP
    Share content you think would be helpful to those connected with you. Keep content fresh and unique.
    Be transparent about your role at RIT-Keep it real!
  • 8. FacebookDon’t’s
    Avoid sharing personal information that you don’t want colleagues or alumni to see
    Un-tag inappropriate photos
    Be respectful and don’t post anything you would be uncomfortable saying in a public setting – or in front of your boss.
    Do not post confidential information about students, alumni, staff, etc...
    Don’t click on suspicious links or friend suspicious people – know your network!
  • 9. LinkedIn
    Job-related networking site
    Alumni using it to connect with alumni by industry and location to find jobs
  • 10. LinkedIn Do’s
    Set up a complete, professional profile with a photo and custom URL
    Be sure to keep information updated
    Link to RIT as part of your employment information
    Use the find friends and colleagues functions to build up your network. Search your friends’ networks for connections.
    Join the RIT alumni groups, industry groups, and create your own
    Feed news, information, resources, and job posting into your groups.
    Post helpful content and start discussions such as related articles, questions, discussion topics – give people a reason to keep coming back!
    Recommend colleagues past and present – help student workers!
  • 11. LinkedIn Don’t’s
    Don’t be an invite spammer – remember, it is a more professional platform for connecting with people
    Quality of connections more important than quantity
    Post professional links and discussions
  • 12. Twitter
    1000+ followers
    2 main accounts
    http://twitter.com/RIT_Alumni
    http://www.twitter.com/RIT_BrickCity
  • 13. Twitter-What is it?
  • 14. Twitter-Do’s
    Create a user-friendly Twitter ID (@yourname) Example: RIT_Alumni or RIT_BrickCity
    Add a nice photo and customize your background graphic
    Search for people to follow – big and small
    Follow those who follow you
    Learn the lingo – the art of capturing someone’s attention in 140 characters or less
    “Re-tweet” RIT links and information distributed by other RIT-related accounts
    Monitor people talking about you – set up search terms ex: “RIT”
    Know your followers
    Respond – keep the conversation going
    Tweet consistent, interesting content
  • 15. Twitter-Don’t’s
    Don’t post the same content over and over
    Don’t ignore direct messages or replies
    Don’t tweet several times in a row – gets annoying to your followers
    Don’t get caught up in the number of followers; get caught up in the content
    Don’t tweet inconsistently – keep it up
  • 16. Best Practices
    Use your current social “real world” network to build your “online” network
    Don’t be afraid to post content
    Use Google Updates to send you content on a specific topics
    Don’t be intimidated
    Link back to RIT related content often
    Respond quickly to friends, followers, and group members
    Add your social networking links to your email signature
    Find the time - Set aside 15 minutes each day to monitor and update your social networks
    Always be on the look-out for spammers
    Don’t be afraid to ask me or anyone else questions
  • 17. Great Resources
    Mashable’s Twitter Guide Book: http://mashable.com/guidebook/twitter/
    Mashable’s How to Use Facebook for Professional Networking:
    http://mashable.com/2009/08/14/facebook-networking/
    The Definitive LinkedIn Guide:
    http://www.centernetworks.com/linkedin
    LinkedIn App Guide:
    http://learn.linkedin.com/apps/
  • 18. Connect with Me!
    Facebook Fan Page:
    http://www.facebook.com/RIT.Alumni
    Personal Page:
    http://www.facebook.com/rachel.pikus
    Twitter:
    http://www.twitter.com/RIT_Alumni
    http://www.twitter.com/RIT_BrickCity
    http://www.twitter.edu/littlemisspikus
    LinkedIn:
    http://www.linkedin.com/in/rachelpikus