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Slideshow gives the importance of branding your company no mater how small and how it has helped other unknown companies become successful through good branding.

Slideshow gives the importance of branding your company no mater how small and how it has helped other unknown companies become successful through good branding.

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  • Transcript

    • 1. Marketing & Branding Specialists
    • 2. Many People Feel That Branding A Business Is Only For Companies With Deep Pockets
    • 3. They Convince Themselves ItWon’t Help A Small Company Like Theirs.
    • 4. So Why Bother Branding???
    • 5. Well, Successful Marketers HaveLearned One Important Premise About Branding...
    • 6. It’s A Popularity Contest And The Brand With The Most Friends WINS!
    • 7. So If You Think These Are The Only BrandsThat Should Do Branding...
    • 8. Remember, In A Sole Proprietor Service Business, The Sole Brand Is You!
    • 9. And Building Your “YOU” Brand Is Key To Building Your Sales!
    • 10. It Doesn’t Have To Be Expensive!
    • 11. Networking Can Help Build Your “YOU” Brand!
    • 12. But to Build A Better “YOU” Brand,You May Need A Better “YOU” Strategy!
    • 13. Because A Brand Without Purpose Will Never Be Understood Or Embraced By People!
    • 14. Here’s An Example...
    • 15. Intelli-Vision ConsultingDo You Recognize This Company?
    • 16. Not Many People Did!
    • 17. It Was A One-Person Bookkeeping Business That Came to Us For Marketing Help.
    • 18. One Of Our First Recommendations Was That She Change Her Name
    • 19. Some Of You May Know Her Now As...
    • 20. Once She Had A New Name, SheNeeded To Establish Her New Brand.
    • 21. Her Budget Was Small, So We Suggested Networking
    • 22. We Took Her To A Seminole Chamber MeetingWhere She Picked Up Two Clients
    • 23. We Put Together AnAffordable Media PlanAnd Developed An Ad...
    • 24. BOOKKEEPING PIGGING TOO MUCH OF YOUR BUDGET? The QuickBooks Guru can teach you shortcuts and timesaving tips about QuickBooks that’ll make bookkeeping go faster than greased lighting. If someone has made a mess out of your QuickBooks, we’ll straighten it out in no time. We can even set it up to do your payroll, le your payroll taxes electronically and do job costing functions. And if you don’t want to do the bookkeeping, we’ll do it for you. We’ve got years of experience in QuickBooks, Peachtree and other software. So if bookkeeping’s been pigging too much of your budget, call the QuickBooks Guru and you won’t break the bank. 321-689-5949 w w w. 4 Q B G u r u . c o m
    • 25. Let QuickBooks Guru Show You How QuickBooks All The Pieces Fit! More Puzzling Than You Thought? Then We Created An Affordable Handout For Her Whether you or your staff needs QuickBooks training or just some great time-saving tips, the QuickBooks Guru can make your bookkeeping To Give Potential faster and easier. If someone made a mess out of your QuickBooks, we’ll straighten it out in no time. We can set it up to do your payroll, file your payroll taxes electronically and do job costing functions. Customers... We’ll even do your bookkeeping for far less than accounting firms charge. We’re a Certified QuickBooks ProAdvisor with years of bookkeeping QuickBooks Guru experience and a whole lot of answers. Division of Intelli-Vision Consulting, Inc.
    • 26. This Little Bit of Branding HasHelped the Quickbooks Guru Get More Business Than She Can Handle. In fact, She Just Brought In Another Person To Help.
    • 27. Branding Can Also HelpCompanies Attract Customers From Out-Of-State
    • 28. A Plastic Surgeon Wanted To Bring New Jersey Patients To Florida for Surgery Vacations
    • 29. We Told Him He Needed ToCreate A New Brand That Was Different From Other Plastic Surgeons
    • 30. First, We Created A New Name & Logo
    • 31. Next, WeCreated This Ad To Catch The Eye Of NewJersey ProspectsAppeared in New Jersey Life Magazine
    • 32. Our Lifts Are Amazing! Escape To Florida For Beautiful Cosmetic Surgery If your face, neck, nose, eyes or breasts need an Artful Awakening, And This Ad our Cosmetic Surgery Center can elevate your appearance at a cost you can afford. Our Chief Surgeon, Dr. Frank Filiberto, is a Board CertifiedTo Make Sure His Head, Neck and Facial Plastic Surgeon who has performed thousands of successful procedures. During his more than 25 years of surgical practice, he has mastered and developed artful Brand Got A techniques that produce remarkable, natural-looking results. And because we’re located on the beautiful Florida Coast, we can provide fantastic “Get-Lot Of Attention! Away Surgery” packages for out-of- state patients. Visit our website and find out more about how we can lift you up where life has let you down. Artful Awakenings Cosmetic Surgery Center artfulawakenings.com • Tel: 321-676-3101Appeared in New Jersey Life Magazine
    • 33. We Also Developed A Website To Give People Who Saw The Ads More Information: www.artfulawakenings.com
    • 34. Okay, If Branding Can Help ABookkeeper & A Plastic Surgeon, Who Else Can It Help?
    • 35. Well, Branding Can MakeHearing Aids Look Stylish Trade Ad
    • 36. Branding Can Be Beautiful!
    • 37. And Provocative!
    • 38. Branding Can BeHealthy! Newspaper Ad
    • 39. Branding Can BeMusical!
    • 40. Branding Can BeDazzling!
    • 41. Branding Can TurnA Small Company Into A World Leader... In One Year!
    • 42. Hayes Designed A Powerful New Disc Brake For Mountain Bikes,But Were UnKnown To Mt. Bikers
    • 43. So We Introduced Hayes With This Ad, Knowing Mountain Bikers Would Relate To Harley.
    • 44. Then We Used Survival Ads!
    • 45. And Killer Ads!
    • 46. And Power Positioning!
    • 47. We Created A New Attitude With Branding Apparel!
    • 48. Today, Hayes isA World Leader In Mountain Bike Disc Brakes
    • 49. So Why Bother Branding???
    • 50. Because It Is A Popularity Contest,And The Brand With The Most Friends WINS!
    • 51. And Building Your “YOU” Brand Is Key To Building Your Sales!
    • 52. THANK YOU!

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