Social Media PPT presentation #mdbrand
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Social Media PPT presentation #mdbrand

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This is an Intro presentation on "Why Social Media works"...

This is an Intro presentation on "Why Social Media works"

Stats, screenshots, and a short Facebook 101 tutorial in included...

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  • 1. Social Media Marketing Mission Driven Brand, LLC Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand “ My mission is to serve & encourage YOUR mission” Twitter: #mdbrand
  • 2. Objective
    • Convince you
      • Case Studies & Benefits
    • Connect with you
      • Questions
    • Commission you
      • Start in less than 5 mins
    Agenda
    • Who
    • Why Social Media
    • Why NOT
  • 3. Ground Rules
    • Interactive Presentation
      • Volunteer(s)
    • Questions
      • Write them down
    • USE your phones 
      • FB or Tweet #mdbrand
  • 4. Who is Rob Pene?
  • 5.
    • Social Media: 6 years
    • 3 different industries
    • Booked solid averaging 75+ events (ministry)
    • Increased student engagement (education)
    • Signed over 35 professional contracts (sports company) Sold my company Thanksgiving! of 2010 
    • My newest venture: Mission Driven Brand, LLC
    Rob Pene
  • 6. Why Social Media?
  • 7. More than 150 million users log on to Facebook at least once a day!
  • 8. Visiting social sites is now the 4th most popular online activity, ahead of personal email.
  • 9.
    • "Dell sold $3,000,000 worth of computers on Twitter”
    • - While 14% people trust ads, 76% people trust consumer recommendations
  • 10. Social Media Marketing
    • Why you need Social Media!
  • 11. Social Media Marketing
  • 12. What is your understanding of Social Media? ONLY FOR TEENS CONNECTING WITH OLD HIGH SCHOOL FRIENDS FOR SOCIAL EVENTS CREEPY :( CONFUSING DATING SITE
  • 13. What is the current condition of your business?
    • - Could you use more effective Marketing?
    • - Could you use more purchasing Customers?
  • 14. Social Media Marketing works!
    • This presentation will show you why you need to be in the social space!
  • 15.  
  • 16.  
  • 17.  
  • 18. Major Corporations Use it...
  • 19. ...and Make Money from the increased traffic!
  • 20.  
  • 21. BUT THAT’S EXPECTED!
    • They have the high-end budget
    • Major Corps are able to experiment
    • Established Brand
    • Big budget Marketers in-house
    • Leverage media and PR contacts
    • Have an unfair advantage over small businesses
  • 22. SO WHAT ABOUT THE SMALL TO MID-SIZE BUSINESS?
  • 23.  
  • 24. TRADITIONAL MARKETING
    • Approach: Disrupted Attention & Awareness
    • Telemarketing, Direct Mailings, Radio, etc...
  • 25. NEW MEDIA MARKETING
    • Approach: Relationship driven, Permission based
    • Social Media, Opt-In emails, Blogs, etc...
  • 26. Did you know?
    • Your small business CAN COMPETE with the majors
    • You can reach the same LOCAL demographic in a much more
    • authentic and meaningful way
    • - Spend ONLY A FRACTION of what you paid previously
  • 27. HOW MUCH MONEY DID YOU SPEND LAST YEAR ON PRINT ADVERTISEMENT (NEWSPAPER, LOCAL MAGAZINE ADS, YELLOW PAGES, ETC...)
    • Were you able to track your incoming traffic from these advertisement?
    • What measurable BUZZ did Print Ads create for your business?
  • 28. Social Media will do the job for you!
  • 29. Social Media is FREE!
  • 30.
    • It doesn’t cost you anything to set up an account!
    • It doesn’t cost you anything to maintain your social profiles
    It’s much like Housekeeping...it doesn’t cost you anything to clean your home! BUT...
  • 31. LIFE HAPPENS... - RESPONSIBILITIES - OBLIGATIONS - FAMILY ENGAGEMENTS - SPORTS - ETC...
  • 32. Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!
  • 33. Business Owners are TOO BUSY running their business Sales, Book-keeping, Marketing, Operations, etc...
  • 34. Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing landscape of online best practices, etc...
  • 35. Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!
  • 36. Social Media Marketer
    • Offer proven Strategies for online success
    • Maintain your Social Profiles while you concentrate on running your day-to-day operations
    • Utilize FREE online tools (SAVE on your AD $$$$$)
    • Build your Brand online & LOCALLY!
    • Double your website Traffic (more attention!)
    • Increase your Conversion Rates (more Sales!)
    • Build “Trust” (more loyal customers!)
  • 37.  
  • 38.  
  • 39. Tutorial 101 Basic 1. Sign in (FREE) 2. Backend (only YOU view) 3. Frontend (only PUBLIC view) 4. Volunteer(s)
  • 40. Less than 180 seconds to sign up
  • 41. Backend: only YOU view
  • 42. Frontend: only PUBLIC view
  • 43. Backend: only YOU view
  • 44. Promote a *Special*
  • 45.  
  • 46. Promote a *Special* 5 areas to promote your product in a single sitting
  • 47.  
  • 48.
    • "Dell sold $3,000,000 worth of computers on Twitter”
    • - While 14% people trust ads, 76% people trust consumer recommendations
  • 49.  
  • 50. 3 specific Case Studies
    • - Curbside Cupcakes
    • CoffeeGroundz
    • Family wine company
  • 51. Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, used Twitter and Facebook among other online platforms to build a significant customer following. They built up over 3,100 Twitter follower and over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spots” days in which they revealed their destinations via Twitter and Facebook. They engaged their following by tweeting with them, and fans posted photos of their cupcakes and their interactions with the mobile van on Facebook. This generated excitement in the shopping process for their customers and increased the business’s exposure, following, and revenues. CASE STUDY #1: CURBSIDE CUPCAKES - INCREASED REVENUE - INCREASED BRAND EXPOSURE - EXPLOSIVE EXCITEMENT
  • 52. A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering. CASE STUDY #2: COFFEEGROUNDZ - INCREASED REVENUE - DOUBLED TRAFFIC - INCREASED PR COVERAGE
  • 53.
    • CASE STUDY #3:
    • Gary
    • Vaynerchuck
    • More Money!!!!!
    • Constant Interaction
    • Increased Media Exposure
  • 54. Social Media Marketing WORKS EFFECTIVE RELEVANT
  • 55. Ok…so what’s the ROI? What’s YOUR ROI on traditional advertising? Guarantee?
  • 56. Metrics, Followers Numbers, “Likes” Ok…so what’s the ROI?
  • 57. Ok…so what’s the ROI? Guarantee!!!
    • Leads, Referrals
    • Exposure, Awareness
    $$$$$$$$
  • 58. Ok…so what’s the ROI? What’s your Conversion plan? Are you prepared to close a deal? Your traffic WILL Increase…BUT…
  • 59. Ok…so what’s the ROI? Are you prepared to do business if you DON’T engage? Social Media is where people are at!
  • 60. Where are you?
  • 61.  
  • 62.  
  • 63.
    • Questions?
    • Questions?
    • Questions?
    • (Questions?)
    • (Questions?)
  • 64.
    • Visit my website
    • Newsletter
    • Twitter (up-to-date info) Real Time
    • * www.missiondrivenbrand.com *
    * SOCIAL MEDIA IS HERE TO STAY! WILL YOU ENGAGE? *