LinkedIn THEN & LinkedIn NOW Mission Driven Brand, LLC Twitter:  @RobPene  Facebook:   facebook.com/missiondrivenbrand “ M...
Objective Best Practices  (Then/Now) Optimize your Profile ** BONUS ** 3 points 3 points Take Action
“ Faleulu” 35+ 6 yrs
LinkedIn THEN LinkedIn NOW VS.
THEN & NOW
 
 
90% of LinkedIn users think the site is useful… specifically because: "It allows me to hire people that I wouldn't re...
LinkedIn THEN:  Best Practice #1 Add Connections…of the people  YOU  already know
LinkedIn  NOW :  Best Practice #1 Add Connections…from your Connections’ network
LinkedIn THEN:  Best Practice #2 Job Search, Profile Builder, Digital Resume, etc
LinkedIn THEN:  Best Practice #2 Job Search, Profile Builder, Digital Resume, etc
LinkedIn  NOW :  Best Practice #2 Power Partners & Passing Referrals
LinkedIn THEN:  Best Practice #3 Join Groups & Network
 
LinkedIn  NOW :  Best Practice #3 START Groups & Influence
LinkedIn  NOW :  Best Practice #3 START Groups & Influence
LinkedIn  NOW :  Best Practice #3 START Groups & Influence
LinkedIn  NOW :  Best Practice #3 START Groups & Influence
LinkedIn  NOW :  Best Practice #3 START Groups & Influence
Optimize your Profile Best Practices <ul><li>Internal SEO </li></ul><ul><li>Connecs & Recs </li></ul><ul><li>Integration <...
1
2
3
 
Optimize your Profile Best Practices <ul><li>Internal SEO </li></ul><ul><li>Connecs & Recs </li></ul><ul><li>Integration <...
Best Practices THEN PROTECTED
Best Practices NOW PROACTIVE
We’re NOT done yet   *BONUS*
EARNED MEDIA <ul><li>Providing value </li></ul><ul><li>Freemium (white paper) </li></ul><ul><li>Exceptional Content </li><...
 
 
What are ways to “stand out” from the crowd when there are OVER 20+ answers to sift through? <ul><li>Use bullet points </l...
 
1. Choose a “Topic”
2. Choose a “Sub-Topic”
3.  Copy the RSS feed of the “Sub-Topic” Question
4. Create a “LinkedIn Answers” feed with @username
4. Create a “LinkedIn Answers” feed with @username
5. Ping Yourself
Instant Notification
 
 
<ul><li>Choose a Topic </li></ul><ul><li>Choose a Sub-Topic </li></ul><ul><li>Copy the RSS feed </li></ul><ul><li>Create a...
EARNED MEDIA
Thank You!!!!
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LinkedIn THEN LinkedIN NOW

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  • This awesome LinkedIn guide http://tinyurl.com/le67wlh
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LinkedIn THEN LinkedIN NOW

  1. 1. LinkedIn THEN & LinkedIn NOW Mission Driven Brand, LLC Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand “ My mission is to serve & encourage YOUR mission” Twitter: #mdbrand
  2. 2. Objective Best Practices (Then/Now) Optimize your Profile ** BONUS ** 3 points 3 points Take Action
  3. 3. “ Faleulu” 35+ 6 yrs
  4. 4. LinkedIn THEN LinkedIn NOW VS.
  5. 5. THEN & NOW
  6. 8. 90% of LinkedIn users think the site is useful… specifically because: &quot;It allows me to hire people that I wouldn't regularly meet” &quot;It helps me to connect to individuals in my industry as possible clients ”
  7. 9. LinkedIn THEN: Best Practice #1 Add Connections…of the people YOU already know
  8. 10. LinkedIn NOW : Best Practice #1 Add Connections…from your Connections’ network
  9. 11. LinkedIn THEN: Best Practice #2 Job Search, Profile Builder, Digital Resume, etc
  10. 12. LinkedIn THEN: Best Practice #2 Job Search, Profile Builder, Digital Resume, etc
  11. 13. LinkedIn NOW : Best Practice #2 Power Partners & Passing Referrals
  12. 14. LinkedIn THEN: Best Practice #3 Join Groups & Network
  13. 16. LinkedIn NOW : Best Practice #3 START Groups & Influence
  14. 17. LinkedIn NOW : Best Practice #3 START Groups & Influence
  15. 18. LinkedIn NOW : Best Practice #3 START Groups & Influence
  16. 19. LinkedIn NOW : Best Practice #3 START Groups & Influence
  17. 20. LinkedIn NOW : Best Practice #3 START Groups & Influence
  18. 21. Optimize your Profile Best Practices <ul><li>Internal SEO </li></ul><ul><li>Connecs & Recs </li></ul><ul><li>Integration </li></ul>LinkedIN Search Feature “Google” Increase Connecs & Invite Recs TWITTER STREAM LinkedIn “Power” Checklist
  19. 22. 1
  20. 23. 2
  21. 24. 3
  22. 26. Optimize your Profile Best Practices <ul><li>Internal SEO </li></ul><ul><li>Connecs & Recs </li></ul><ul><li>Integration </li></ul>LinkedIN Search Feature “Google” Increase Connecs & Invite Recs TWITTER STREAM LinkedIn “Power” Checklist
  23. 27. Best Practices THEN PROTECTED
  24. 28. Best Practices NOW PROACTIVE
  25. 29. We’re NOT done yet  *BONUS*
  26. 30. EARNED MEDIA <ul><li>Providing value </li></ul><ul><li>Freemium (white paper) </li></ul><ul><li>Exceptional Content </li></ul><ul><li>Expensive Freebies </li></ul>
  27. 33. What are ways to “stand out” from the crowd when there are OVER 20+ answers to sift through? <ul><li>Use bullet points </li></ul><ul><li>Spacing of your content </li></ul><ul><li>Highlight KEY CONCEPTS </li></ul><ul><li>Exceptional content </li></ul><ul><li>Be the First to respond!!! </li></ul>
  28. 35. 1. Choose a “Topic”
  29. 36. 2. Choose a “Sub-Topic”
  30. 37. 3. Copy the RSS feed of the “Sub-Topic” Question
  31. 38. 4. Create a “LinkedIn Answers” feed with @username
  32. 39. 4. Create a “LinkedIn Answers” feed with @username
  33. 40. 5. Ping Yourself
  34. 41. Instant Notification
  35. 44. <ul><li>Choose a Topic </li></ul><ul><li>Choose a Sub-Topic </li></ul><ul><li>Copy the RSS feed </li></ul><ul><li>Create a LinkedIn Answers feed </li></ul><ul><li>Ping Yourself </li></ul>
  36. 45. EARNED MEDIA
  37. 46. Thank You!!!!

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