Oct 2009 C.A. Walker Market Research Capabilities

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Oct 2009 C.A. Walker Market Research Capabilities - Presentation Transcript

  1. Capabilities Presentation for Marketing Research Services October, 2009 www.cawalker.com [email_address] 626.584.8180 x128
  2. Who We Are
    • In business since 1972
    • Privately Held and Employee Owned
    • In-house phone/CATI center
      • Closely supervised quality control
      • Spanish-speaking
      • Fully-integrated data processing
    • Centrally located in historic Pasadena
  3. Our Vision, Mission and Promise To You
    • Our Vision is to be integral to the success of our clients.
    • Our Mission is to provide insightful and relevant solutions through our applied thought leadership and passion.
    • Our Promise is to be…
      • Passionate in our work
      • Committed to world-class Client Service
      • Consultative in all we do
      • Relationship-oriented
      • Collaborative
      • Curious and inquisitive
  4. Data Collection Methods We offer a variety of collection methods to fit the project, timing and budget Qualitative : Quantitative : Online / Internet Social Networking Telephone Mall / Onsite Intercept, Recruit to Central Location Mail Focus Groups (full, mini, dyads, triads, “buddy” groups, “mobile groups”) Personal Interviews (one-on-one, ethnographies, laddering)
  5. We Can Put You In Touch with Specialty Targets or you can provide your own customer lists Moms with Kids Vacation Club Purchasers Getting Married Business Travelers Cruise Voyagers Facebook Fanatics
  6. ClarusVision TM : Results at Your Fingertips
    • Our proprietary ClarusVision TM System makes research efficient and accessible to our clients for all data collection methods – telephone, online, central location, mail, etc.
    • Secure login
    • Immediate, real-time access to data
    • Tracking field progress
    • Available for all methodologies
    • Process/Disposition Tracking
    Data Cross Tabs
  7. Optional Custom Interactive Dashboard Follow the results of your research using a custom dashboard, which allows you and your team to see different views with data inputs occurring dynamically.  The dashboard provides key performance metrics by individual products, product groups, customer profiles, geographies, or geo-demographics.  It is very useful for the following studies: monthly/quarterly/annual tracking, those that are complex, frequently referenced, or regularly accessed by multiple people.
  8. C. A. Walker: International Experience
    • Across methodologies:
      • Telephone
      • Online
      • Central location/Door-to-Door
    • TERRITORIES
    • Recent research conducted in:
    • Please inquire about those not shown here
    *Belgium, Netherlands and Luxembourg
    • Australia
    • New Zealand
    • Benelux*
    • Brazil
    • Canada
      • France
      • Italy
      • Japan
      • Mexico
      • Spain
      • UK
    C.A. Walker’s experience includes providing results on an individual territory basis, as well as integrating territories/ languages/cultures into a single database and overall analysis and strategic direction.
  9. Our Unique Experience
    • Means For You:
      • High value, quality control and flexibility , due to our mid-size and 100% in-house services, including multilingual data collection.
      • Greater insights as we get to know you and your business better , through the application of our senior researchers’ 20 years average experience.
      • A broader perspective , due to our client and agency side experience, as well as clients across multiple categories.
      • Continuity on your projects , since our senior staff implement your project beginning to end.
      • Confidence in our response times , because of our extensive experience working within fast-moving industries.
      • Reliable study results and actionable recommendations that go beyond “just the numbers.”
  10. Current Client List
  11. We Look Forward to Working with You Kevin Gentry, Ph.D. Group Vice President [email_address] http://www.linkedin.com/in/kevingentry Temra Wald Group Vice President [email_address] http://www.linkedin.com/in/temrawald Rebekah Paul Business Development Manager [email_address] http://www.linkedin.com/in/rebekahjpaul Sam Weinstein President, CEO [email_address] http://www.linkedin.com/in/samweinstein Ken Anderson Executive Vice President [email_address] http://www.linkedin.com/in/kennethcanderson Al del Rosario Senior Vice President [email_address] http://www.linkedin.com/in/aldelrosario Debbie Kreger, Ph.D. Group Vice President [email_address] http://www.linkedin.com/in/debbiekreger 155 North Lake Avenue Suite 1000 Pasadena, CA 91101 For more information visit our website www.cawalker.com or call 626-584-8180

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