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4th Annual OTC Pharma Asia 2014, Singapore
 

4th Annual OTC Pharma Asia 2014, Singapore

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OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly ...

OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth. At the center of the growth, it becomes a priority for Asian consumer health companies to continue reinventing their business as the market becomes more competitive than ever.

The annual OTC conference is the first and only regional platform in Asia to access the latest market trends, regulatory updates, marketing strategies as well as strategic advice by industry experts to achieve sustainable growth and maximize ROI in the evolving consumer health market.

Key Discussion Themes:
Market Entry & Expansion Strategies in Asia
Updates on ASEAN Health Supplement Regulations
Driving OTC Business Growth with Prescription Sales
Promoting OTX/Pharmacist-Only-Medicine
Segment Marketing: Targeting Women, Elderly & Children’s Health
Consumer Trends & Growth Strategies in China & Indonesia’s Consumer Health Market
Launching a New OTC Brand Successfully
OTC Consumer Segmentation, Innovation & Branding Tools
Shopper Marketing for Pharmaceutical Industry


For more information, visit: www.otcpharmaasia.com

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    4th Annual OTC Pharma Asia 2014, Singapore 4th Annual OTC Pharma Asia 2014, Singapore Document Transcript

    • 4TH ANNUAL OTC Pharma Asia 2014 Still Asia’s ONLY OTC & Consumer Health Development Conference 25 - 28 February 2014 | Grand Copthorne Waterfront Hotel, Singapore Stellar Line-Up of Speakers Include: Alan Hsu VP & General Manager GSK Consumer Healthcare China – Wellness, Oral Health and Skin Health, China Cristina Sabarre Marketing Director – Singapore, Indonesia, Malaysia, Philippines Cluster Johnson & Johnson, Philippines Fransiscus Xaverius Widiyatmo Head of Corporate Business Development Kalbe Farma, Indonesia Nissim Ghoge OTC Head – Philippines Novartis Consumer Health, Philippines David O’Moore Regional Director Business Development, OTC / Consumer Health, Business Unit Healthcare DKSH, Thailand Updates on Asia OTC & Health Supplement Regulations Market Entry & Expansion Strategies in Asia Establishing Premium OTC Brand Proposition Promoting OTx/Pharmacist-OnlyMedicine Driving OTC Business Growth with Prescription Sales & Rx-to-OTC switch Segment Marketing: Targeting Women, Elderly & Children’s Health Launching a New Brand Successfully Daisy Wong Global Marketing Director, IMEDEEN Pfizer Consumer Healthcare, USA Dr Noppadon Adjimatera Global Regulatory Affairs Director – Health Category Reckitt Benckiser Healthcare, UK WHAT’S NEW? Dickson Susanto Head of Business Development (Consumer), PT. Combiphar, Indonesia PRE-CONFERENCE WORKSHOP 25 February 2014 • 1330 – 1700 How to Deliver a Sustainable Rx-to-OTC Switch? POST-CONFERENCE OTC MARKETING WORKSHOP 28 February 2014 • 0900 – 1700 PLUS Special Focus China & Indonesia Market Insights Consumer Trends & Growth Strategies in China Market Experience from Indonesia’s BI, Kalbe, GSK & PT Combiphar Part A: Pioneering Consumer Segmentation, Innovation & Branding Tools for the OTC Industry Part B: Marketing OTC Brands to Shoppers – Revolutionizing Your Brands www.otcpharmaasia.com Produced by: Session Spotlight Sponsor: Media Partners: Life Sciences International Marketing Partner: Supporting Association: REGISTER NOW! Customer Service Hotline: +65 6508 2401
    • 4TH ANNUAL OTC Pharma Asia 2014 Still Asia’s ONLY OTC & Consumer Health Development Conference 25 - 28 February 2014 | Grand Copthorne Waterfront Hotel, Singapore “According to IMS analysis, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth.” WHY You Should Attend The ONLY Regional OTC Conference specifically designed for OTC/Consumer Health Business Leaders and Marketers operating in Asia Benchmark your business unit against INDUSTRY BEST PRACTICES, from strategic planning, sales, branding, Advertising and Promotion, distribution to retail marketing Identify SUCCESS FACTORS & GROWTH STRATEGIES to achieve sustainable growth in the OTC market EXCLUSIVE NETWORKING PLATFORM for Heads of OTC & Product/Marketing/Business Development Managers in Asia Now is the time for Asian consumer health companies to reinvent their business as the market rapidly evolves and becomes more competitive than ever. IBC’s OTC Pharma Conference is still Asia’s first and only conference focusing on the OTC and health supplement business opportunities and marketing strategies. With even more real-life case studies and best practices from seasoned consumer health marketing professionals, the 2014 conference will feature the latest OTC market trends, growth opportunities, regulatory updates and strategic advice to achieve competitive advantages and sustainable growth in the region. This is the not-to-be-missed meeting of the year for all consumer health business unit directors and marketing managers in Asia to experience leading edge content and networking opportunities. Key Topics to Be Discussed: Consumer Trends & Emerging Market Opportunities Regulatory Strategies & ASEAN Harmonisation Strategic Sales & Marketing Branding & Segment Marketing Retail & Trade Marketing Regional Growth Strategies WHO Should Attend? This conference is recommended for Head of Department, business unit directors, managers and executives from pharma OTC/consumer health, FMCG, Nutraceutical, OTC Retailer & Distributor with the following responsibilities: • Market Access • Marketing • Expert Marketing • Strategic Planning • Distribution • Business Development & Sales • Channel Marketing • Category Management • Consumer / Market Insights • Product Management • Retail / Shopper Marketing • Brand Management • Market / Consumer Research • Regulatory Affairs • Research & Development • Advertising & Promotion • Product Development / • Trade Marketing Innovation • Brand Activation Past Attending Companies Include: BY INDUSTRY ■ Pharma OTC 65% ■ Health Supplement Companies 10% ■ FMCG 10% ■ OTC Retailers & Distributors 10% ■ Consultants, Marketing & Advertising Agencies 5% A Menarini • Abbott Laboratories • Bayer • Boehringer Ingelheim Singapore Pte Ltd • BP Healthcare Group • CB Fleet International Singapore • CCM Pharmaceuticals Sdn Bhd • CD Pharma India Pvt Ltd • DKSH • Glaxosmithkline Consumer Healthcare Ltd • Ingelheim (Malaysia) Sdn Bhd • iNova Pharmaceuticals (Australia) • InQpharm Group • Kalbe International • Kotra Pharma Malaysia Sdn Bhd • Live-Well Nutraceuticals Sdn Bhd • Mega Lifesciences Ltd • Merck Pte Ltd • Merz Asia Pacific Pte Ltd • MSD Pharma (Singapore) Pte Ltd • Mundipharma Pte Ltd • Natural Health Laboratories Ltd • Nicholas Hall Asia Pacific Pte Ltd • Novartis Asia Pacific Pharmaceuticals Pte Ltd • NTUC Unity Healthcare • OLIC Thailand Ltd • Pfizer Inc • Pharmaniaga Marketing Sdn Bhd • Piramal Healthcare Ltd • Procter & Gamble • Professional Insights Marketing Services • PT Actavis Indonesia • PT Anugerah Pharmindo Lestari • PT Bintang Toedjoe Indonesia • PT Combiphar • PT Johnson & Johnson Medical • PT Kalbe Farma Tbk • PT Merck Tbk • Reckitt Benckiser • Rohto Pharmaceutical • Sanofi Aventis • Santen Pharmaceutical • Teva Pharmaceutical • United Laboratories Inc • YSP Industries Malaysia Sdn Bhd • Plus many more... SPONSORSHIP OPPORTUNITIES Raise awareness for your products & services available to Marketing & Business Development Personnel from Asia’s Pharma Consumer Health industry. Sponsorship options for exhibition/speaking slots/on-site branding are available for your needs. For more information about placing your brand & profile top-of-mind to key buyers, contact Yvonne Leong, Business Development Manager on Tel: +65 6508 2489 / yvonne.leong@ibcasia.com.sg REGISTER TODAY! +65 6508 2401 register@ibcasia.com.sg www.otcpharmaasia.com