OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth. At the center of the growth, it becomes a priority for Asian consumer health companies to continue reinventing their business as the market becomes more competitive than ever.
The annual OTC conference is the first and only regional platform in Asia to access the latest market trends, regulatory updates, marketing strategies as well as strategic advice by industry experts to achieve sustainable growth and maximize ROI in the evolving consumer health market.
Key Discussion Themes:
Market Entry & Expansion Strategies in Asia
Updates on ASEAN Health Supplement Regulations
Driving OTC Business Growth with Prescription Sales
Segment Marketing: Targeting Women, Elderly & Children’s Health
Consumer Trends & Growth Strategies in China & Indonesia’s Consumer Health Market
Launching a New OTC Brand Successfully
OTC Consumer Segmentation, Innovation & Branding Tools
Shopper Marketing for Pharmaceutical Industry
For more information, visit: www.otcpharmaasia.com