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QR Codes and Academic Libraries

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ACRL 2011 presentation for Cyber Zed Shed. QR (Quick Response) Codes have been around in Europe and Asia for a while but are just making inroads in the United States as the prevalence of smart phones …

ACRL 2011 presentation for Cyber Zed Shed. QR (Quick Response) Codes have been around in Europe and Asia for a while but are just making inroads in the United States as the prevalence of smart phones rises. At the ZSR Library at Wake Forest we are experimenting with using QR Codes to deliver point of need assistance and information to our students, faculty and staff. Come hear what we are doing and where we think this technology might lead.

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  • 1. QR Codes and Academic Libraries: Searching for the Tipping Point
    Rosalind Tedford
    Z. Smith Reynolds Library
    Wake Forest University
    ACRL Cyber ZedShed
    Thursday, March 31st 2011
  • 2. What are QR Codes?
    Wikipedia
    Educause 7 Things….
  • 3. How They Work….
    First You Create Them
    (on computer or phone)
    Then You Read Them
    (on your phone or iPad)
    barcode.com
    bit.ly (add .qr to any shortened link)
    Kaywa
    qrstuff.com
    delivr.com
    QuickMark (app)
    MANY Others
  • 4. What info can they provide?
    Link to URL
    Phone Number
    Email link
    SMS Message
    Contact Information
    Plain Text
  • 5. QR Codes in the Wild
  • 6. QR Codes in the Wild
  • 7. QR Codes in Libraries
  • 8. More info on QR Codes in Libraries
    CIL Presentation/LibGuide by
    Lauren Pressley and Kevin Gilbertson
    Joe Murphy ACRL Webcast
    QR Codes in libraries bibliography
    Libsuccess.org: Libraries using QR Codes
  • 9. So why isn’t everyone using them??
    (other than the obvious reason that not everyone has smart phones yet….we’ll get to that in a minute….)
  • 10. Learning Curve
  • 11. No Standardization = No Control Of Message
    Scanlife
    QuiQR
    OptiScan
    QuickMark
  • 12. So What Will Tip QR Codes?
  • 13. Tipping Point: Cell Phone Saturation
  • 14. Tipping Point: Smart Phone Saturation
  • 15. Tipping Point: Smart Phone Users Using QR Code Readers
    February survey of U.S. smartphone users by MGH,
    32% of respondents said they have scanned a QR code.
    Of those, 53% used the code to get a coupon or discount
    72% said they were more likely to remember an advertisement with a QR code
    Source: CNN
    http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html
  • 16. Tipping Point: Devices
  • 17. Tipping Point: Sell us something
    With a purchase…..
    Sends you to website…
  • 18. Tipping Point: Give us something we want
  • 19. Tipping Point: Make us curious enough to figure it out
  • 20. Conclusions (don’t hate me….)
    Libraries won’t be the thing that tips most people to QR Codes
    BUT…..once the tipping point is reached, libraries will be VERY well situated to take advantage of the technology because so many of us are playing with them now
    We need to be conscious of the applications we make of them (don’t want to have them blend into the background)
    Do them because they are the best way not because they are the new way
    Remember what QR Codes need:
    A smart phone with software
    User must be standing still
    Content that makes sense to deliver to a mobile device
  • 21. Questions??
    This presentation is available on conference schedule page
    http://www.goeshow.com/acrl/national/2011/conference_schedule.cfm
    My Contact Information
  • 22. Photo Credits
    http://feeds2.feedburner.com/elearningstuff
    http://lonewolflibrarian.wordpress.com/2009/03/27/using-qr-code-in-libraries032709/
    http://blog.ovrdrv.com/tag/qr-codes/
    http://www.stylelist.com/2010/07/13/calvin-klein-digital-billboard-qr/
    http://mhclibrary.blogspot.com/2011/03/qr-codes-information-in-instant.html
    http://www.thedaringlibrarian.com/2010/12/hot-qr-codes-in-classroom-library.html
    http://mhms-media.blogspot.com/2010/12/cool-qr-codes-in-classroom-library.html
    http://www.japantrends.com/qr-code-graves-give-a-memorial-window/
    http://www.pocketables.net/2008/06/how-to-get-att.html
    http://att.com
    http://verizon.com
    http://www.flickr.com/photos/cimatti/5417945443/
    http://www.flickr.com/photos/mpm2006/5333302839/