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HOW TO ENGAGE YOUR ACTIVISTSAND DONORS ON SOCIAL MEDIA
Who are we? Roz Lemieux Co-Founder, CEO - 14+ yrs digital exp - MoveOn “Geek Organizer” - Executive Director, NOI - Co-Founder, Fission - Campaigns & Elections 2012 Innovator
What are we up to? Attentive.ly shows you what the influentials on your email marketing list are buzzing about on social media. Our Mission Turn static email lists into vibrant online communities of brand evangelists.
What’s on the Agenda?1. Big Picture: Email Social2. Social Actions3. Engaging Influentials4. After You Hit Send5. Daily Habits6. Getting to Know Your List
The Solution: Integrated CommunicationsAttentive.ly starts with known high-value users: Your opt-in email list members… Expand email relationships to socialIdentify influencers, message based on Twitter & Facebook posts. Target email based on social activity
Case Study: SEIU "I just wanted to let you know that our pilot campaign using the Twitter matched emails far exceeded our expectations. The email blast that we sent out generated over 500+ tweets and yielded our highest action rate in the past 12 months.” David Norton, Online Advocacy Manager SEIU
Case Study: ONE David Norton, Online Advocacy Manager SEIU
Case Study: NRDC David Norton, Online Advocacy Manager SEIU
BPAExample – Search for related keywords like “BPA”.
Sort by Klout. Ask influentials to RT your action. Engage.
Download the list. Email suggested Tweets and posts.
Case Study: Momsrising “We searched our supporters’ Tweets and Facebook posts to find out who really cared about environmental health. We then asked those members to commit to 3 Tweets per day or 1 Facebook post per day during the campaign. We had 100% conversion. Everybody we reached out to was super excited to be part of the campaign.” Sarah Francis, Momsrising Campaign Director