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Key product characteristics <ul><li>taste rich </li></ul><ul><li>Over 3.8 of milk fat </li></ul><ul><li>At shops, high fat...
Key product characteristics <ul><li>taste rich </li></ul><ul><li>Over 3.8 of milk fat </li></ul><ul><li>At shops, high fat...
Why do people buy this?
53 to64 and drink sports drink
Less than 53 and drink milk
53 to 64 and care about health
age
Sports drink and health awareness
 
 
Average Price 0.0 ~ 2.9% ¥216 3.0 ~ 3.7% ¥275 3.8 ~ % ¥377
 
 
 
 
 
4 Ps   Production 北海道産の良質な生乳と乳原料を使用しました。 ・まろやかであじわい深いコクと生乳のほのかな甘みを楽しめる特濃ミルクです。                                            ...
Price
Place
Promotion
Cross Matrix Analysis <ul><li>Price x Place </li></ul><ul><li>Nutrition x Products </li></ul>
Prices x Places
Prices x Places <ul><li>Observation: </li></ul><ul><li>A cross matrix analysis on the average price and place of these pro...
Prices x Places <ul><li>Findings: </li></ul><ul><li>Price  ↑ , more rare to find them in normal department stores </li></u...
Nutrition x Products <ul><li>Compare the nutrition facts of various milks with Meiji Fukami ajiwai as the base </li></ul>
Key Observations:  1. Sodium Ratio in  奥中山高原ジャージー  = 1.2 2. Three products contain only minimum 50% of original milk
Nutrition Facts <ul><li>Findings: </li></ul><ul><li>All consist of similar nutrition values and minerals in term of Calori...
Nutrition Facts <ul><li>Findings: </li></ul><ul><li>Among the sample,  明治 ,  小岩井まきば  and  特濃 4.5 (メイジ) : mixtures of a min...
Conclusion
Thank you!!!!!
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High Fat Milk Market

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Transcript of "High Fat Milk Market"

  1. 1. Key product characteristics <ul><li>taste rich </li></ul><ul><li>Over 3.8 of milk fat </li></ul><ul><li>At shops, high fat is minority </li></ul><ul><li>More expensive that low fat milk </li></ul>Competitive market of high fat milk <ul><li>By: Yuki </li></ul><ul><ul><li>Tomoko Misa Chiho Daryl </li></ul></ul>
  2. 2. Key product characteristics <ul><li>taste rich </li></ul><ul><li>Over 3.8 of milk fat </li></ul><ul><li>At shops, high fat is minority </li></ul><ul><li>More expensive that low fat milk </li></ul>
  3. 3. Why do people buy this?
  4. 4. 53 to64 and drink sports drink
  5. 5. Less than 53 and drink milk
  6. 6. 53 to 64 and care about health
  7. 7. age
  8. 8. Sports drink and health awareness
  9. 11. Average Price 0.0 ~ 2.9% ¥216 3.0 ~ 3.7% ¥275 3.8 ~ % ¥377
  10. 17. 4 Ps   Production 北海道産の良質な生乳と乳原料を使用しました。 ・まろやかであじわい深いコクと生乳のほのかな甘みを楽しめる特濃ミルクです。                                                                                      
  11. 18. Price
  12. 19. Place
  13. 20. Promotion
  14. 21. Cross Matrix Analysis <ul><li>Price x Place </li></ul><ul><li>Nutrition x Products </li></ul>
  15. 22. Prices x Places
  16. 23. Prices x Places <ul><li>Observation: </li></ul><ul><li>A cross matrix analysis on the average price and place of these products </li></ul><ul><li>A moderate negative correlation of 0.577 between the price and the accessibility </li></ul>
  17. 24. Prices x Places <ul><li>Findings: </li></ul><ul><li>Price ↑ , more rare to find them in normal department stores </li></ul><ul><li>More accessible for average priced high-fat milk </li></ul>
  18. 25. Nutrition x Products <ul><li>Compare the nutrition facts of various milks with Meiji Fukami ajiwai as the base </li></ul>
  19. 26. Key Observations: 1. Sodium Ratio in 奥中山高原ジャージー = 1.2 2. Three products contain only minimum 50% of original milk
  20. 27. Nutrition Facts <ul><li>Findings: </li></ul><ul><li>All consist of similar nutrition values and minerals in term of Calories, Carbohydrate, Protein and Calcium. </li></ul><ul><li>In Sodium, 奥中山高原ジャージー contains 20% more than 明治 </li></ul>
  21. 28. Nutrition Facts <ul><li>Findings: </li></ul><ul><li>Among the sample, 明治 , 小岩井まきば and 特濃 4.5 (メイジ) : mixtures of a minimum 50% of original milk and non-fat milk powder </li></ul><ul><li>Possibly explain why these products are relatively economical </li></ul>
  22. 29. Conclusion
  23. 30. Thank you!!!!!
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