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Transcript

  • 1. International Consumer Management (ICM)
    Lecture 1: Intro & Set-up
  • 2. Action List
    Course objectives
    Schedule
    Assessment & expectations
    Name plates
    Website & contact info
  • 3. Course objectives
    The study of consumers in society
    Group & society behaviour
    Buying reasons
    Shopping reasons
    How to market to consumers
    Cross border comparisons
  • 4. Schiffman & Kanuk
    Not compulsory purchase
    More readings through the website
    Used as the basis for content & any slides
  • 5. Schedule (Planned)
  • 6. Assessment
    In class participation: 40%
    Discussion & debate
    Final Presentation submission: 60%
    Bonus for 5 teams presenting in class
    More information late October
  • 7. Expectations & Attendance
    Attendance won’t be taken
    But if you’re called on to speak and aren’t here, you’ll lose 10% of grade
    Final presentation attendance is mandatory – no excuses
    Non-attendance will see grade reduced
    * Students leaving at Christmas need to contact me in advance.
  • 8. Course Website
    Slide access through:
    http://royzemi.rikkyo.ac.jp
    Contact through email:
    If you don’t use your assigned Rikkyo University email MAKE SURE YOU HAVE EMAIL FORWARDING TURNED ON!!!

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