International Consumer Management (ICM) Lecture 1: Intro & Set-up
Action List Course objectives Schedule Assessment & expectations Name plates Website & contact info
Course objectives The study of consumers in society Group & society behaviour Buying reasons Shopping reasons How to market to consumers Cross border comparisons
Schiffman & Kanuk Not compulsory purchase More readings through the website Used as the basis for content & any slides
Assessment In class participation: 40% Discussion & debate Final Presentation submission: 60% Bonus for 5 teams presenting in class More information late October
Expectations & Attendance Attendance won’t be taken But if you’re called on to speak and aren’t here, you’ll lose 10% of grade Final presentation attendance is mandatory – no excuses Non-attendance will see grade reduced * Students leaving at Christmas need to contact me in advance.
Course Website Slide access through: http://royzemi.rikkyo.ac.jp Contact through email: If you don’t use your assigned Rikkyo University email MAKE SURE YOU HAVE EMAIL FORWARDING TURNED ON!!!