Bottled Water Market

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Transcript

  • 1. Mineral Water
    Presented by:
    Akihiro, Asami, Shiori.I and Shiori.K
  • 2. Water has become very popular within the last few years.
    BUT WHY????
  • 3. Great 9 reasons!!!
    Helps to loose weight.
    Helps to prevent heart problem.
    Helps to prevent from dehydrating.
    Stops getting a headache.
    Makes the skin look beautiful!!!
    Helps digestion.
    Helps to get rid to all the toxins and waste.
    Reduce the risk of getting a cancer.
    Get a good result in sports.
  • 4. Key Product
    Water from the Volcanic!!
    Something special:
    • Volcanicity
    • 5. A rare combination of oligominerals
    ->THE ONLY ONE with the volcanic spark!!
  • 6. Eco-friendly
    The bottle is made from plant material!! (5~30% )
    Very light & Squash-able
    Taste
    Water from 6 different places, all purified by the processes of bottling.
  • 7. WHY BUY??
    Good Promotion!!
    Volvic:
    1 liter for 10 liters
    14 days challenge
    ILOHAS:
    Very unique bottle
    Catchy commercial
  • 8. Mineral water market
    transition in Japan
    (million KL)
    Reference: The Mineral Water Association of Japan
  • 9. Mineral Water Brand Share
    Reference: Fuji Global Network
  • 10. ILOHAS
  • 11. 4P Analysis
    ~Product, Price, Place, Promotion~
  • 12. PRODUCT
  • 13. Domestic Water Brand
    ILOHAS (Coca Cola Japan)
    Suntory Mineral Water (Suntory)
    WILKINSON (Asahi)
  • 14. Overseas Water Brand
    Crystal Geyser
    United States
    Germany
    Gerolsteiner
    Volvic
    France
    Contrex
    Vittel Mineral Water
  • 15. 7 Eleven
    Private Brands
  • 16. Joint-stock product (collaboration)
    Family Mart + Clean Aqua Beverage
    霧島の天然水 (Mineral Water of Kirishima)
    Ministop + TOPVALU
    Topvalu Mineral Water
  • 17. PRICE
  • 18. 136
    88
  • 19. 158
    105
  • 20. Higher Prices in Oversea Water
    Many varieties in convenient stores
  • 21. PLACE
  • 22. Higashikoganei-shi
    Nerima-ku
    Ikebukuro, Toshima-ku
    Susashino-shi
    Setagaya-ku
  • 23. Convenient Stores
  • 24. PROMOTION
  • 25. Environmentally Friendly
    ILOHAS (Coca-Cola Japan)
  • 26. Health Care
    Volvic (DANONE Water)
  • 27. Promotion
    WATER
    Environmental CSR
    Health Care Support
    Water + Positive Image
  • 28. Low price and high quality
  • 29. Brand, Quality, CSR
  • 30. High Value, Narrowed target
  • 31. Conclusion
    Water bottle
    with CSR
    Good for
    everybody!
  • 32. THANK YOU FOR
    LISTENING