• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
OTT & RCS : a Dual Spearhead Approach
 

OTT & RCS : a Dual Spearhead Approach

on

  • 2,894 views

OTT & RCS: ...

OTT & RCS:

Telecom industry is being challenged, it is fighting to stay relevant and business viable, required to continue showing growth and profitability. Challenges from players offering - VoIP, chat, video, SIM less devices, BYOD, and other rich media IP based services present a threat and an opportunity.
Carriers considering their strategy have two paths to consider: Internet based communication OTT and RCS by GSMA. Naturally Pro's and Con's for each solution. risks and benefits going hand in hand.
Yet, to large extent, OTT and RCS are complementary from value proposition and product offering. Considering from within Dual spear head approach can be relevant, effective and tangible tactical approach for many carries , MVNOs, MVNes and OEMs.

Statistics

Views

Total Views
2,894
Views on SlideShare
2,884
Embed Views
10

Actions

Likes
0
Downloads
117
Comments
1

2 Embeds 10

http://www.linkedin.com 8
https://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Slide 6 footnotes hyperlinks are dead :(
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    OTT & RCS : a Dual Spearhead Approach OTT & RCS : a Dual Spearhead Approach Presentation Transcript

    • RCS in a World of OTT Solutions July 2013
    • Today’s “Native” Mobile Services SMS  Calls   MMS   •  160  characters  text   messages   •  Voice   •  Picture/Video   •  Not  fully   interoperable…  
    • Independent OTTs Fill The Gap §  Smartphone  users  adopt  3rd  party  apps  for  FREE  messaging,  voice  and  video  calls   §  Operators  lose  ownership  of  the  user’s  experience,  especially  amongst  roamers   §  OTT  adopFon  also  translates  into  major  loss  in  service  revenues:   “…every  10  percentage  points  of  smartphone  penetraFon  could  cost  Western  European   operators  US$1.19  billion  in  voice  and  messaging  revenues”   Source:  Operators  vs.  OTT  –  Informa    
    • – The GSMA RCS Vision Smart Services §  Voice and video calls, rich media sharing and messaging Smart Address Book & Service Discovery §  Identifies RCS-capable users and their service capabilities Available on any handset §  Handsets should support RCS natively RCS and RCS-e Specs Require IMS Core §  Specifically authentication, registration, and routing of IMS* *either  in-­‐network  IMS  Core  or  as  hosted  funcFons  
    • RCS-e – The User Perspective Contacts   •  IdenFfies  RCS  users   •  Shows  available   services  per  user   Video  Sharing   •  Enrich  call  with  video   •  Capture  and  share   File  Sharing   •  Send  pictures  &  video   •  Share  music   •  Circulate  documents   Chat   •  Threaded  conversaFons   •  Shows  contact  presence   RCS  5  will  integrate  addiFonal  capabiliFes  such  as  VoLTE  calls  and  locaFon  sharing  
    • What’s Needed to Launch RCS? IMS Core Network §  …or at least a subset: authentication, registration and routing which can be hosted outside the core RCS-Capable Handsets §  Native on 16 certified models from 9 brands* §  Downloadable apps available for iOS & Android Interoperability Between Networks §  Based on Network-to-Network Interface (NNI) for existing protocols: signaling, messaging, calling, image and video sharing and more** **RCS  Interworking  details  available  here  *RCS  AccreditaFon  for  networks  and  handsets  available  here  
    • RCS-e Adoption So Far - Networks
    • RCS Adoption So Far - Handsets Source  –  GSMA  July  2013   Company name Product name Mobile OS, Software version starts from Hardware Model Terminal profile Accredited networks used Accreditation status SONY Mobile Communications XPERIA RCSe Client Android versions 4.0.4, RCS Client version 2.4.9 XPERIA T, XPERIA J STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain, Movistar, Orange Brand Services Limited Approved (awarded 15.11.12) LG Electronics LG RCS-e Client Android IceCream Sandwich, Device software version P76010a, LG RCS-e client LGE-Arpeggio/v2.0 LG-P760 STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain, Movistar, Orange Brand Services Limited Approved (awarded 19.11.12) Nokia Corporation Nokia Windows Phone RCS-e Client Windows Phone 8, Device software version 1232.12.9200.9827.1286, RCS-e client version NWIN-1.0 Lumia 920, Lumia 820, Lumia 620 STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain, Movistar, Orange Brand Services Limited Approved (awarded 05.12.12) Samsung Electronics Co Ltd Samsung RCSe client Android Jelly Bean, Device software version I9300XXELR2, Samsung RCS-e client 3.1 (JB) GT-I9300 STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain, Movistar, Orange Brand Services Limited Approved (awarded 18.12.12) HTC Corporation HTC One Android ICS, Device software version 140567 (HTCRCSe-1.01), RCS-e client version v2.4.11 Z520e STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain, Movistar, Orange Brand Services Limited Approved (awarded 21.12.12) Huawei Technologies Co.Ltd. Huawei RCS-e client Android versions 4.1.1, Device software version V100, RCS Client version 2.0 G510, Y300, P2Lte STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain, Movistar, Orange Brand Services Limited Approved (awarded 15.05.13) Samsung Electronics Co Ltd Samsung Windows Phone RCSe Client Windows Phone 8, Device software version I8750XXME1, WP8 RCS Client version 1.0 GT-I8750 BASIC (IM/Chat, FileTransfer) Movistar, Vodafone- Spain Approved (awarded 28.05.13) Huawei Technologies Co.Ltd. Huawei RCS-e client Android 2.2-4.1, Device software version V100, RCS-e, RCS-e client version v5 U8815 Asura BASIC (IM/Chat, FileTransfer) Vodafone-Spain Approved (valid until 16.10.13) TCT MOBILE LIMITED TCL/ ALCATEL ONE TOUCH RCSe client Android versions ICS, Jelly Bean, Device software version MAUI. 11AMD.W12.22.SP.V15.F5.P, RCS Client version 2.4.0 ONE TOUCH BASIC (IM/Chat, FileTransfer) Vodafone-Spain Accreditation submission being processed ZTE Corporation ZTE RCS-e client Android version 2.3 Gingerbread, Device software version V02c- Oct102012, RCS Client version v0.1.8469 Mimosa STANDARD (IM/Chat, FileTransfer, Image Share, Video Share) Vodafone-Spain Accreditation submission being processed
    •             Possible industry Adoption Scenarios Limited   Local   Global   Fail  to  reach     criFcal  mass   Available  between   selected  local   networks  only   RCS  does  not  manage   to  become  an   alternaFve  to   growing  OTT  services   Available  from   selected  brands  in   specific  markets   Available  between   all  local  networks  -­‐   some  global  reach   RCS  becomes  a  valid   alternaFve  to  OTTs   for  local   communicaFons   Widely  available  &   gradually  reach   criFcal  mass  on  a   global  scale   Available  between   majority  of  global   leading  networks   RCS  gradually   becomes  a  valid   alternaFve  to  OTTs   for  majority  of   communicaFons   RCS  Handsets   Network   Interoperability   RCS  AdopFon  
    • Telco OTT is Today’s Reality Stop The Churn §  Operators’ own OTT can be quickly deployed Rich Communications Over IP §  Voice, messaging, video, screen share, etc. Fully Interoperable §  With PSTN/GSM networks (calls and SMS) §  With Joyn networks (audio, video, messaging, presence) §  With social networks and cloud services Future Ready §  Existing OTT applications can be upgraded to RCS
    • OTT Future-Ready: 
 From Telco OTT to RCS Hosted IMS components §  fring cloud or 3rd party to host necessary IMS components for RCS Enabling RCS on Handsets §  RCS Gateway to support existing fring applications §  New fring applications to support RCS natively Web App Existing Telco OTT Hosted  IMS     Components     RCS  Gateway   RCS Telco OTT Native RCS Handset
    • Network Evolution – Telco OTT MNO   IP   Feature Phone IP   2G/3G   2G/3G   Telco  OTT  service   is  launched  for   smartphones,   tablets  and  PCs   Tablet Web App Telco OTT app
    • Network Evolution – RCS (1) MNO   IP   Feature Phone Tablet Web App IP   2G/3G   2G/3G   RCS Handset IMS  Core  deployed   in  network     RCS  Gateway  for   exisFng  OTT  clients     New  OTT  apps  with   integrated  RCS     New  handsets  with     naFve  RCS   IP   IMS     Core   RCS  Gateway   Telco OTT app
    • Network Evolution – RCS (2) MNO   IP   Feature Phone Telco OTT app IP   2G/3G   2G/3G   RCS Handset IMS  components   hosted  in  fring   cloud   IP   Hosted  IMS     Components     RCS  Gateway   RCS  Gateway  for   exisFng  OTT  clients     New  OTT  apps  with   integrated  RCS     New  handsets  with     naFve  RCS   Tablet Web App
    • Summary §  RCS Adoption has Started §  10 carriers in 5 countries (Spain, France, S.Korea, US, Germany) §  Native RCS-e available from leading handset vendors §  Downloadable apps available for smartphones §  Mass Market Embrace RCS pending: §  Handset availability and penetration §  Inter-carrier interoperability §  User preference over independent OTTs §  Telco OTT is Here Now & Future Ready §  Allowing MNOs to retain user ownership §  Delivering rich feature set and user experience §  Offers future RCS compliance
    • Thank You Contact us : roy@fring.com