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10 Tips for Using LinkedIn

10 Tips for Using LinkedIn

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  • 1. LOGO 10 LinkedIn Tips for Your Local Business Presented by: Royston Horton +44(0)7867 556233 roy@roystonhorton.com www.roystonhorton.com
  • 2. Tip #1Completely Fill Out Your Profile  Fill out every field – put some thought into it  Add your image or company logo  Use keywords where possible
  • 3. Tip #2 Set up a Company Page on LinkedIn   Only takes a few seconds  It’s free  Will help give you credibility and connect with others
  • 4. Tip #3Get All of Your Employees on LinkedIn  Make sure they list your company as their place of employment  Ask them to follow each other pages to create a strong network for your brand
  • 5. Tip #4Join Groups and Participate   Join LinkedIn groups related to your field  Set aside time to communicate and engage with locals in your area  Answer questions, give advice; just be active, but don’t over-promote your business
  • 6. Tip #5Make Sure Your Profile is Set to Public   If you want to generate more leads to your business, this is crucial  No one will find your business profile if it is set to “private”
  • 7. Tip #6Give and Receive Recommendations  Showcase your talents and abilities when others recommend you  Ask prior contacts to fill out a recommendation form  Return the favor by recommending others as well
  • 8. Tip #7Use LinkedIn Events  Create or attend events with this awesome feature  Hosting events is a great way to meet potential customers  Attending events is an effective way to display your areas of expertise
  • 9. Tip #8Share Your Content on LinkedIn  Send your LinkedIn followers to your blog  Always make sure the content you’re sharing is your own  As simple as providing a link back to your blog
  • 10. Tip #9Ask and Answers Questions   Go to LinkedIn “Answers” section to ask and answer questions  Build credibility, authority status, and trust  Could be potential customers there who need what you have to offer
  • 11. Tip #10Be Consistent in Your Efforts  Stay actively involved with your LinkedIn account  Posting once per month is not enough; be persistent and consistent  Always add fresh, unique content
  • 12. LOGO If you would like more information about LinkedIn, contact me at 07867 556233 For a FREE Consultation Royston Horton +44(0)7867 556233 roy@roystonhorton.com www.roystonhorton.com