There is no doubt that customers are moving from desktop to "any connected device" including smartphones/tablets/tvs etc. Brands spend a lot of time and effort thinking about how their website experience will render on those connected devices. Unfortunately many have not spent that same energy on the channel drivers to their website.
Today we will specifically focus on eMail and the importance of focusing in on how customers are processing/reading their email.
To put this opportunity into perspective:
Mobile email opens have grown with 180% in three years. From 15% Q1 2011 to 42% in Q1 2014. – Campaign Monitor “Email interaction across mobile and desktop” (Q1 2014)
61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013)
79% uses their smartphone for reading email, a higher percentage than those who used it for making calls. Adobe – “2013 Digital Publishing Report: Retail Apps & Buying Habits” (2013)
Being "connected" has become a huge part of who we are and how we get our information. For brands that means we need to put ourselves in the position of the customer and build experiences that enable them to interact with us anywhere. When it comes to eMail one of the simplest ways to do this is via responsive design.