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Making a business plan

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Basics of how to make a business plan

Basics of how to make a business plan

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    Making a business plan Making a business plan Presentation Transcript

    • MAKING A BUSINESS PLAN
    • Objectives
      • To understand how a business plan is divided into sections
      • To list the uses of a business plan
      • To lay out the steps involved in writing a business plan
      • To list out data required in drawing up a business plan
      • To discuss about the various types of business plan
      • To understand the significance of an executive summary
      • To understand the structure and composition of various sections of a business plan
      • To list the various appendices and exhibits needed in a business plan
    • Uses of a Business Plan
      • Equity funding
      • Bank finance
      • Alliances
      • Recruitment
      • Clarify the business
      • Others
    • Kinds of Business Plans
      • Summary Plan
      • Executive summary
      • Full Business Plan
      • Operational Business Plan
      • The oral presentation
    • Steps in Writing a Business Plan
      • Define purpose
      • Collect Information
      • Put it down
      • The rough draft.
      • Financial analysis
      • Finishing
      • Review
    • Data Required
      • Company details
        • Documents relating to formation
        • Shareholding details
        • Permits and registrations
      • Management
        • Organization chart
        • Details of key employees
        • Consultants and advisors
        • Compensation and other employee agreements
      • Industry and Competitors
        • Market statistics from secondary sources
        • Reports on trends, etc
        • Competitor data
        • Customer surveys
    • Data Required
      • Operations
        • Product specifications
        • Contracts and purchase orders for raw materials
        • Competitive advantages
        • Details of Intellectual Property (Patent, license, and trademarks)
        • Regulatory approvals
        • Industry standards as per regulations
        • Plant layout and operations plan
        • Research and development plans
      • Marketing and Sales
        • Marketing plan
        • Advance orders, if any
        • Marketing materials
      • Financial Information
        • Data on fixed and variable costs to be incurred
        • Financial forecasts
    • Key Sections of a Business Plan
      • Executive summary
      • The company
      • The management team
      • The industry and the market
      • Operations
        • Starting up
      • The marketing plan
      • Financial plan
      • Risks and contingencies
      • Appendices
    • Executive Summary
      • The executive summary is probably the most important section of the business plan.
      • It is basically the whole business plan condensed into a few pages
      • The main objective of the executive summary is to entice the reader to go through the entire plan.
    • The Company
      • History
      • Current Status
      • Future
    • The Management Team
      • Technical and professional qualifications
      • Quality of work experience
      • Experience in the relevant sector
      • Reputation in the business community
      • Evidence of moral integrity
      • Financial capacity
      • Networking with other vital people in the industry
    • The Industry and the market
      • An industry is a collection of sellers
      • A market is a collection of buyers
        • Concentrate on the relevant segments
      • Competition
    • Operations
      • Gantt chart outline setup
      • Technology
      • Raw material strategy
      • Production planning
      • Quality
      • HR policy
    • Marketing
      • Target Segments
      • Branding
      • Product
      • Packaging
      • Pricing
      • Distribution
      • Promotion
    • Finance
      • Funds sought
      • Projected financial statements
      • Costing details
      • Break even and payback analysis
    • Risks and Contingencies
      • Identify major threats and risks
      • Outline strategies for countering them
    • Appendices
      • Copy of documents pertaining to incorporation or formalisation of partnership.
      • CV’s of the entrepreneur/s and of key employees
      • Copies of various permits or permissions granted.
      • Copies of papers pertaining to sale or lease of land for the business
      • Copies of documentation of proprietary intellectual property
      • Graphical representation of schedule including milestones and dates
      • Photographs of location
      • Factory or plant layout
      • Graphical representation of production process
    • Appendices
      • Findings of market survey conducted
      • Photograph of product or prototype
      • Storyboards or mock-ups of advertisements
      • Projected balance sheets
      • Projected profit and loss accounts
      • Projected cash flow statements
      • Sensitivity analysis of P&L a/c
      • Break even analysis
      • Financial ratios