An intro to social media marketing and sales - A talk for NMCO Open day

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The presentation you are now reading is web-modified version of a talk I gave for the New Media College’s Open Day about ‘Intro to social media marketing and sales’ …

The presentation you are now reading is web-modified version of a talk I gave for the New Media College’s Open Day about ‘Intro to social media marketing and sales’

The presentation was meant to accompany my talk, not to be a stand alone content. I hope this modified version delivers the core messages even without me presenting it.

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  • 1. NMCO Open DayTuesday, June 4, 13
  • 2. The presentation you are now reading is web-modified version of a talk I gave for the New MediaCollege’s Open Day about ‘Intro to social mediamarketing and sales’The presentation was meant to accompany my talk,not to be a stand alone content. I hope this modifiedversion delivers the core messages even without mepresenting it.Enjoy and feel free to shareTuesday, June 4, 13
  • 3. http://www.youtube.com/watch?v=iReY3W9ZkLUTuesday, June 4, 13
  • 4. http://www.youtube.com/watch?v=iReY3W9ZkLUTuesday, June 4, 13
  • 5. Welcome to the Open DayTuesday, June 4, 13
  • 6. The true story of social media is not in thenumbers but in how it changed our behaviorTuesday, June 4, 13
  • 7. “When only 14% of all people TRUST ADVERTISINGand 90% TRUST RECOMMENDATIONSvia SOCIAL MEDIA”Tuesday, June 4, 13
  • 8. Today, we’ll be talking about 3 thingsTuesday, June 4, 13
  • 9. Social mediaand platformsCommunityManagementChanges inAdvertisingTuesday, June 4, 13
  • 10. Social media and platformsTuesday, June 4, 13
  • 11. +>+++++Tuesday, June 4, 13
  • 12. Tuesday, June 4, 13
  • 13. The numbers are not the revolutionTuesday, June 4, 13
  • 14. Social media has changed the way we experience lifeTuesday, June 4, 13
  • 15. We’re always engagingWe don’t just experience life we share everything about it:we do, what we read, think, feel, love.Tuesday, June 4, 13
  • 16. The intergenerational gap has changedParents aren’t asking their kids ‘How to’ do something, but ‘Why’ shouldthey do it.Why should they share it.Tuesday, June 4, 13
  • 17. Tuesday, June 4, 13
  • 18. The way we act as consumers has changedTuesday, June 4, 13
  • 19. Tuesday, June 4, 13
  • 20. The way we communicate with brands has changedTuesday, June 4, 13
  • 21. Tuesday, June 4, 13
  • 22. Tuesday, June 4, 13
  • 23. That’s why you’re hereTuesday, June 4, 13
  • 24. Social Media and BusinessTuesday, June 4, 13
  • 25. Tuesday, June 4, 13
  • 26. Tuesday, June 4, 13
  • 27. Tuesday, June 4, 13
  • 28. Tuesday, June 4, 13
  • 29. 1,000,000,000Monthly Active UsersTuesday, June 4, 13
  • 30. Daily Active Users665,000,000Tuesday, June 4, 13
  • 31. #3Largest CountryTuesday, June 4, 13
  • 32. Sharing text, video, images and linksTuesday, June 4, 13
  • 33. It’s not about...Picking up girlsTalking to your college buddiesstocking your childrenstocking your exInfinitely refreshing the feedTuesday, June 4, 13
  • 34. Personal ProfilePagesGroupsTuesday, June 4, 13
  • 35. Diverse audience‘Free time’ state of mindBuilding communitiesFocused advertisingAlways activeTuesday, June 4, 13
  • 36. Tuesday, June 4, 13
  • 37. Tuesday, June 4, 13
  • 38. Tuesday, June 4, 13
  • 39. Tuesday, June 4, 13
  • 40. 500,000,000UsersTuesday, June 4, 13
  • 41. The leading Micro-blogging platformTuesday, June 4, 13
  • 42. 140#Tuesday, June 4, 13
  • 43. The length of an SMSTuesday, June 4, 13
  • 44. A great way to deliver short, consistent andstraight forward messagesTuesday, June 4, 13
  • 45. ConversationFast communicationText-basedFast distributionTuesday, June 4, 13
  • 46. Target AudienceStart upCelebsBrandsEarly AdaptorsUnHappy costumersThought leadersTuesday, June 4, 13
  • 47. BrandingCommunity buildingCostumer serviceInteractionsGain influencePositioningMessage distributionFocused marketingGreat forTuesday, June 4, 13
  • 48. Tuesday, June 4, 13
  • 49. Tuesday, June 4, 13
  • 50. Tuesday, June 4, 13
  • 51. VideoTuesday, June 4, 13
  • 52. The evolution of ‘on demand’Tuesday, June 4, 13
  • 53. 60SecTuesday, June 4, 13
  • 54. Hours of content uploaded100Tuesday, June 4, 13
  • 55. Hours of watched videos per month6,000,000,000Tuesday, June 4, 13
  • 56. 18-34Age of target audienceTuesday, June 4, 13
  • 57. Tuesday, June 4, 13
  • 58. Google rankingDifferent marketing angleViralBrandingShow off your companyAttracts more costumersGenerate salesTutorialsShow off personalityAdvantagesTuesday, June 4, 13
  • 59. =Interesting contentVery short or very longTV - like openingPersistentPresentableWhat works?Tuesday, June 4, 13
  • 60. Tuesday, June 4, 13
  • 61. Tuesday, June 4, 13
  • 62. Community ManagerTuesday, June 4, 13
  • 63. RelationshipsTuesday, June 4, 13
  • 64. Social media was meant to build long lasting,trusting and value based relationshipsTuesday, June 4, 13
  • 65. Build a community around your brand / productTuesday, June 4, 13
  • 66. What is a communityTuesday, June 4, 13
  • 67. A group of people that are connected to oneanother through a common leader and sharedinterestTuesday, June 4, 13
  • 68. What communities do we know?Tuesday, June 4, 13
  • 69. Tuesday, June 4, 13
  • 70. Tuesday, June 4, 13
  • 71. 2 ‫דוגמה‬Tuesday, June 4, 13
  • 72. The elements of a communityTuesday, June 4, 13
  • 73. LeaderCommon interestPlatform to communicateTuesday, June 4, 13
  • 74. Your job is to build and manage your communityTuesday, June 4, 13
  • 75. You’re job is to start leadingTuesday, June 4, 13
  • 76. Manage social platformsCo-ordinate and create contentSocial strategyPolicyCommunity activitiesEvangelistsCo-operationsTuesday, June 4, 13
  • 77. Get your costumers to believe, trust, love and get excitedabout talking with and about your brandTuesday, June 4, 13
  • 78. Increase in salesLoyaltyword of mouthshared valuesexperienceTuesday, June 4, 13
  • 79. Tuesday, June 4, 13
  • 80. Tuesday, June 4, 13
  • 81. Tuesday, June 4, 13
  • 82. OLD NEWSTuesday, June 4, 13
  • 83. Tuesday, June 4, 13
  • 84. Expensiveun-measurableun-approachableone directionmoney wasterlimitedTuesday, June 4, 13
  • 85. Now we haveTuesday, June 4, 13
  • 86. Facebook adsSponsored storiesGoogle adsGoogle adwordsBannersVideoPromotedTweetsTuesday, June 4, 13
  • 87. CPMCPCCPACPITuesday, June 4, 13
  • 88. ReachClickedSeen byCost per clickTuesday, June 4, 13
  • 89. Lower costsBetter targetingMeasurableViralSocial influenceApproachableWhenever you wantConversation starterBetter call to actionsTuesday, June 4, 13
  • 90. Tuesday, June 4, 13
  • 91. Build relationshipsTuesday, June 4, 13
  • 92. Tuesday, June 4, 13
  • 93. Tuesday, June 4, 13
  • 94. roy@roypovarchik.com@roypovar+972 528387405Tuesday, June 4, 13