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How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
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How to Growth Hack through UX

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The slides for a talk I gave on Google Campus for a UX meet up, talking about how you can implement some of the basic Growh Hacking techniques into your app / platform's UX and grow your product.

The slides for a talk I gave on Google Campus for a UX meet up, talking about how you can implement some of the basic Growh Hacking techniques into your app / platform's UX and grow your product.

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Transcript

  • 1. roypovarchik.com @roypovar
  • 2. How to ‘Growth Hack’ through UX
  • 3. What is ‘Hacking’?
  • 4. Hacking is finding alternatives to the traditional uses of a system
  • 5. What is Growth Hacking?
  • 6. Not a set of tools but a state of mind
  • 7. “A growth hacker is a person whose true north is growth.”! ! Sean Ellis - Dropbox
  • 8. “The end goal of every growth hacker is to build a selfperpetuating marketing machine that reaches millions by itself”! ! Aaron Ginn - StumbleUpon
  • 9. Growth Hackers are marketers that bring data back to the product and use it for growth
  • 10. Bring ‘Awesome’ into the product
  • 11. Analytical Obsessed Creative Curious
  • 12. The 3 stages of growth hacking:
  • 13. Product Market Fit Grow Retain
  • 14. Products that don’t reach PMF don’t grow
  • 15. The growth hacking process:
  • 16. Assume Set tracks Leverage Test Analyze Repeat
  • 17. Traffic Activation Retention
  • 18. Pull Push Product
  • 19. Blogging Podcasts Ebooks / Guides Infographics Webinars Conference Pres. SEO Social Media Contests Deal Site Leverage Others
  • 20. Ads Promo Swaps Affiliates Direct Sales
  • 21. Network invitations Social sharing API integration Backlinks Incentives Organic
  • 22. How can I use my product for growth?
  • 23. Network invitations Social sharing API integration Backlinks Incentives Organic
  • 24. Backlinks! Onboarding Hacks! Viral loops! Organic! Incentive
  • 25. Backlinks
  • 26. Turning users into promoters
  • 27. 1 Millions users in 6 months
  • 28. 1996 How do you grow a free web mail service?
  • 29. Ads? Billboards? Radio? Spam?
  • 30. P.S: I love you. Get your free e-mail at Hotmail.
  • 31. Every email user is a distributer
  • 32. iPhone Blackberry Mailbox Sparrow Evernote Facebook
  • 33. Onboarding
  • 34. Design Onboarding for LTV
  • 35. Got new users but with low retention
  • 36. Twitter had a large audience who signed up for an account, played around for a few days and then never logged in again
  • 37. Twitter learned a variety of things about its users, such as the fact that if users selected 5-10 accounts to follow in their first day on Twitter, they would be much more likely to become long-term users. ! Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
  • 38. Viral Loops
  • 39. A viral loop is when a company achieves a viral coefficient of at least 1
  • 40. Organic
  • 41. Learn from how your users are using your product
  • 42. Design your product around usage data
  • 43. Burbn was a location based html 5 app that lets you take pictures with 500K investment
  • 44. Incentives
  • 45. Creating the right content Incentive Viral loops
  • 46. Read more ! http://roy.roypovarchik.com ! Follow me on Twitter:! @roypovar
  • 47. +972 528387405! roy@roypovarchik.com

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