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How to Growth Hack through UX
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How to Growth Hack through UX

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The slides for a talk I gave on Google Campus for a UX meet up, talking about how you can implement some of the basic Growh Hacking techniques into your app / platform's UX and grow your product.

The slides for a talk I gave on Google Campus for a UX meet up, talking about how you can implement some of the basic Growh Hacking techniques into your app / platform's UX and grow your product.

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Transcript

  • 1. roypovarchik.com @roypovar
  • 2. How to ‘Growth Hack’ through UX
  • 3. What is ‘Hacking’?
  • 4. Hacking is finding alternatives to the traditional uses of a system
  • 5. What is Growth Hacking?
  • 6. Not a set of tools but a state of mind
  • 7. “A growth hacker is a person whose true north is growth.”! ! Sean Ellis - Dropbox
  • 8. “The end goal of every growth hacker is to build a selfperpetuating marketing machine that reaches millions by itself”! ! Aaron Ginn - StumbleUpon
  • 9. Growth Hackers are marketers that bring data back to the product and use it for growth
  • 10. Bring ‘Awesome’ into the product
  • 11. Analytical Obsessed Creative Curious
  • 12. The 3 stages of growth hacking:
  • 13. Product Market Fit Grow Retain
  • 14. Products that don’t reach PMF don’t grow
  • 15. The growth hacking process:
  • 16. Assume Set tracks Leverage Test Analyze Repeat
  • 17. Traffic Activation Retention
  • 18. Pull Push Product
  • 19. Blogging Podcasts Ebooks / Guides Infographics Webinars Conference Pres. SEO Social Media Contests Deal Site Leverage Others
  • 20. Ads Promo Swaps Affiliates Direct Sales
  • 21. Network invitations Social sharing API integration Backlinks Incentives Organic
  • 22. How can I use my product for growth?
  • 23. Network invitations Social sharing API integration Backlinks Incentives Organic
  • 24. Backlinks! Onboarding Hacks! Viral loops! Organic! Incentive
  • 25. Backlinks
  • 26. Turning users into promoters
  • 27. 1 Millions users in 6 months
  • 28. 1996 How do you grow a free web mail service?
  • 29. Ads? Billboards? Radio? Spam?
  • 30. P.S: I love you. Get your free e-mail at Hotmail.
  • 31. Every email user is a distributer
  • 32. iPhone Blackberry Mailbox Sparrow Evernote Facebook
  • 33. Onboarding
  • 34. Design Onboarding for LTV
  • 35. Got new users but with low retention
  • 36. Twitter had a large audience who signed up for an account, played around for a few days and then never logged in again
  • 37. Twitter learned a variety of things about its users, such as the fact that if users selected 5-10 accounts to follow in their first day on Twitter, they would be much more likely to become long-term users. ! Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
  • 38. Viral Loops
  • 39. A viral loop is when a company achieves a viral coefficient of at least 1
  • 40. Organic
  • 41. Learn from how your users are using your product
  • 42. Design your product around usage data
  • 43. Burbn was a location based html 5 app that lets you take pictures with 500K investment
  • 44. Incentives
  • 45. Creating the right content Incentive Viral loops
  • 46. Read more ! http://roy.roypovarchik.com ! Follow me on Twitter:! @roypovar
  • 47. +972 528387405! roy@roypovarchik.com