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roypovarchik.com
@roypovar
How to ‘Growth Hack’ through UX
What is ‘Hacking’?
Hacking is finding alternatives to the
traditional uses of a system
What is Growth Hacking?
Not a set of tools but a state of mind
“A growth hacker is a person whose true north is growth.”!
!

Sean Ellis - Dropbox
“The end goal of every growth hacker is to build a selfperpetuating marketing machine that reaches millions by
itself”!
!
...
Growth Hackers are marketers that
bring data back to the product and
use it for growth
Bring ‘Awesome’ into the product
Analytical

Obsessed

Creative

Curious
The 3 stages of growth hacking:
Product Market Fit

Grow

Retain
Products that don’t reach PMF don’t grow
The growth hacking process:
Assume
Set tracks
Leverage
Test
Analyze
Repeat
Traffic

Activation

Retention
Pull

Push

Product
Blogging
Podcasts
Ebooks / Guides
Infographics
Webinars
Conference Pres.
SEO
Social Media
Contests
Deal Site
Leverage Othe...
Ads

Promo Swaps

Affiliates

Direct Sales
Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
How can I use my product for growth?
Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
Backlinks!

Onboarding Hacks!

Viral loops!

Organic!

Incentive
Backlinks
Turning users into promoters
1 Millions users in 6 months
1996
How do you grow a free web mail service?
Ads?
Billboards?
Radio?
Spam?
P.S: I love you. Get your free e-mail at Hotmail.
Every email user is a distributer
iPhone
Blackberry
Mailbox
Sparrow
Evernote
Facebook
Onboarding
Design Onboarding for LTV
Got new users but with low retention
Twitter had a large audience who signed up
for an account, played around for a few days
and then never logged in again
Twitter learned a variety of things about its users, such as the
fact that if users selected 5-10 accounts to follow in th...
Viral Loops
A viral loop is when a company achieves a
viral coefficient of at least 1
Organic
Learn from how your users are using your product
Design your product around usage data
Burbn was a location based html 5 app
that lets you take pictures with 500K
investment
Incentives
Creating the right content

Incentive

Viral loops
Read more !
http://roy.roypovarchik.com
!

Follow me on Twitter:!
@roypovar
+972 528387405!
roy@roypovarchik.com
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
How to Growth Hack through UX
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How to Growth Hack through UX

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For more growth hacks and content marketing tips, visit out blog: http://roy.roypovarchik.com.

These are the slides for my "Growth Hacks Through UX Tour" talk.
I gave the talk over 80 times in over 4 different countries in the past 2 years.

Hope you'll enjoy them.
To learn more,
Check out: http://roypovarchik.com

Published in: Technology
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Transcript of "How to Growth Hack through UX"

  1. 1. roypovarchik.com @roypovar
  2. 2. How to ‘Growth Hack’ through UX
  3. 3. What is ‘Hacking’?
  4. 4. Hacking is finding alternatives to the traditional uses of a system
  5. 5. What is Growth Hacking?
  6. 6. Not a set of tools but a state of mind
  7. 7. “A growth hacker is a person whose true north is growth.”! ! Sean Ellis - Dropbox
  8. 8. “The end goal of every growth hacker is to build a selfperpetuating marketing machine that reaches millions by itself”! ! Aaron Ginn - StumbleUpon
  9. 9. Growth Hackers are marketers that bring data back to the product and use it for growth
  10. 10. Bring ‘Awesome’ into the product
  11. 11. Analytical Obsessed Creative Curious
  12. 12. The 3 stages of growth hacking:
  13. 13. Product Market Fit Grow Retain
  14. 14. Products that don’t reach PMF don’t grow
  15. 15. The growth hacking process:
  16. 16. Assume Set tracks Leverage Test Analyze Repeat
  17. 17. Traffic Activation Retention
  18. 18. Pull Push Product
  19. 19. Blogging Podcasts Ebooks / Guides Infographics Webinars Conference Pres. SEO Social Media Contests Deal Site Leverage Others
  20. 20. Ads Promo Swaps Affiliates Direct Sales
  21. 21. Network invitations Social sharing API integration Backlinks Incentives Organic
  22. 22. How can I use my product for growth?
  23. 23. Network invitations Social sharing API integration Backlinks Incentives Organic
  24. 24. Backlinks! Onboarding Hacks! Viral loops! Organic! Incentive
  25. 25. Backlinks
  26. 26. Turning users into promoters
  27. 27. 1 Millions users in 6 months
  28. 28. 1996 How do you grow a free web mail service?
  29. 29. Ads? Billboards? Radio? Spam?
  30. 30. P.S: I love you. Get your free e-mail at Hotmail.
  31. 31. Every email user is a distributer
  32. 32. iPhone Blackberry Mailbox Sparrow Evernote Facebook
  33. 33. Onboarding
  34. 34. Design Onboarding for LTV
  35. 35. Got new users but with low retention
  36. 36. Twitter had a large audience who signed up for an account, played around for a few days and then never logged in again
  37. 37. Twitter learned a variety of things about its users, such as the fact that if users selected 5-10 accounts to follow in their first day on Twitter, they would be much more likely to become long-term users. ! Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
  38. 38. Viral Loops
  39. 39. A viral loop is when a company achieves a viral coefficient of at least 1
  40. 40. Organic
  41. 41. Learn from how your users are using your product
  42. 42. Design your product around usage data
  43. 43. Burbn was a location based html 5 app that lets you take pictures with 500K investment
  44. 44. Incentives
  45. 45. Creating the right content Incentive Viral loops
  46. 46. Read more ! http://roy.roypovarchik.com ! Follow me on Twitter:! @roypovar
  47. 47. +972 528387405! roy@roypovarchik.com
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