Shiny Agency's Marketing in a Recession

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  • 1. Marketing in a Recessionary Economy
    Using Social Networks
  • 2. Web 2.0 & Social Media are your Friends
    Marketing has changed with Web 2.0 offerings
    Users also now self select your product (not the other way around) – read the Clue Train Manifesto
    Marketing with social media/social networks gives you huge competitive advantages
    Lower cost
    More grassroots / closer to your customers
    Extremely measurable
  • 3. Twitter
    Twitter is huge with buzz right now
    Find your customers by searching for specific keywords
    Support your existing customers when they talk about you (positive or negative)
    Use Twitter as a newsletter instead of sending email
  • 4. LinkedIn
    LinkedIn.com is the professional social network
    Find (talented) employees by searching on keywords and then checking out their referrals
    Find business partners and let them find you
    Find customers and get introduced to them
    Become an expert and get your name out there by answering questions in groups
  • 5. Facebook
    Hottest social network on the planet
    All demographics are well represented, but they really just want to have fun…
    Use their “SocialAds” to advertise cheaply to your exact target customer
    Create a Fan Page
    Create a Facebook application and hook your customers on your product
  • 6. Blogs
    Blogging is still cool…
    Become an expert in your industry by having your engineering, CFO, sales guys, everyone blog
    Don’t have your CEO fake blog
    Targeted blogs can be a SEO gold mine for new customers
    Promote with Twitter & Facebook status messages
  • 7. UserVoice, Get Satisfaction & Rypple
    UserVoice & GetSatisfaction allow you to get customer feedback and feature requiests quickly and directly
    Rypple allows you to get honest 360-style feedback on your questions
    Eg. How was my presentation on the new product?
    These Web2.0 products allow you to connect with your customers and shrink the feedback loop to hours instead of months
  • 8. 8
    roy@ShinyAgency.com