Marketing in a Recessionary EconomyUsing Social Networks

Web 2.0 & Social Media are your FriendsMarketing has changed with Web 2.0 offeringsUsers also now self select your product (not the other way around) – read the Clue Train ManifestoMarketing with social media/social networks gives you huge competitive advantagesLower costMore grassroots / closer to your customersExtremely measurable

Twitter Twitter is huge with buzz right nowFind your customers by searching for specific keywordsSupport your existing customers when they talk about you (positive or negative)Use Twitter as a newsletter instead of sending email

LinkedInLinkedIn.com is the professional social network Find (talented) employees by searching on keywords and then checking out their referralsFind business partners and let them find youFind customers and get introduced to themBecome an expert and get your name out there by answering questions in groups

FacebookHottest social network on the planetAll demographics are well represented, but they really just want to have fun…Use their “SocialAds” to advertise cheaply to your exact target customerCreate a Fan PageCreate a Facebook application and hook your customers on your product

BlogsBlogging is still cool…Become an expert in your industry by having your engineering, CFO, sales guys, everyone blogDon’t have your CEO fake blogTargeted blogs can be a SEO gold mine for new customersPromote with Twitter & Facebook status messages

UserVoice, Get Satisfaction & RyppleUserVoice & GetSatisfaction allow you to get customer feedback and feature requiests quickly and directlyRypple allows you to get honest 360-style feedback on your questionsEg. How was my presentation on the new product?These Web2.0 products allow you to connect with your customers and shrink the feedback loop to hours instead of months

8roy@ShinyAgency.com