Shiny Ads self-service advertising platform for web publishers


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Shiny Ads self-service advertising platform for web publishers

  1. 1. Self-Service Advertising Platform<br />
  2. 2. As a web publisher you rely on online advertising to generate revenue. <br />
  3. 3. DIRECT SALES ($30 CPM)<br />Your direct sales team handles large campaign media buys from agencies and brands. They are expensive, but they bring in high CPM rates.<br />AD NETWORKS ($0.50 CPM)<br />Your ad networks fill in unsold inventory but for very low CPM rates, resulting in minimal revenue.<br />You have an internal sales force and ad networks that monetize your ad inventory.<br />
  4. 4. But what happens when 1 of the 1 million small advertisers tries to buy a campaign from you?<br />
  5. 5. Small advertisers want to advertise on & be associated with news & niche/special-interest sites.<br />
  6. 6. All sites have an “Advertise With Us” link, so the small advertiser clicks on that…<br />
  7. 7. Unfortunately, they get stopped by the direct sales team due to campaign minimums.<br />
  8. 8. Small advertisers end up going to an ad network and you lose that revenue. Multiply by 1000s.<br />
  9. 9. But with a Self-Service Advertising solution, sites such as, retain that revenue.<br />
  10. 10. They have the same “Advertise With Us” link…<br />
  11. 11. But now, small advertisers can buy a campaign using their self-service advertising ordering tool.<br />
  12. 12. The ordering widget is embedded in the site, making the small advertiser more comfortable.<br />
  13. 13. Small advertisers don’t have their own banners, so they build it online during the process…<br />
  14. 14. Easy to understand and easy to target, makes the ordering processing quick and painless.<br />
  15. 15. Payment is processed and any payment issues are dealt with automatically, maximizing profit.<br />
  16. 16. The advertiser can monitor, change and renew their campaign at any time.<br />
  17. 17. Payment to the publisher is also handled automatically, minimizing any accounting expense.<br />
  18. 18. SALES<br />Shiny Ads automates the servicing of advertising orders from small advertisers so that your direct sales force doesn’t have to waste their time <br />AD OPERATIONS<br />Shiny Ads integrates directly with your own ad server to insert and monitor campaigns so that your ad ops team can concentrate on more important tasks<br />FINANCE<br />Shiny Ads automatically processes all advertiser payments and payment issues as well as paying our publishers nightly, so that your finance department doesn’t have to worry<br />With Shiny Ads, all human (costly) elements of the small ad ordering process are automated.<br />
  19. 19. Our customers range from top-100 sites to smaller niche sites. <br />
  20. 20. Self-Service Advertising Platform<br /> 416-800-7340<br />Contact us to rediscover your lost revenue from small advertisers.<br />