How to Build a
Facebook Application
Roy Pereira & Colin Smillie
Refresh Partners Inc.

Why Facebook?
Facebook released a 3rd party interface to extend it in May 2007
Most mature platform of the social networks
Allows Refresh access to user demographics and other information
10 million users (29% of pop.) 32 million users (11%)
#1 site in Canada #1 photo site
62% of active users log in daily 50% daily logins
2.5 visits per user per day 2.2 visits per user per day
342 minutes per user per month 191 min. per user per month
Source: facebook.com, Sep 2008
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