Marketing your Application Inside Facebook

Marketing your Application Inside Facebook Roy Pereira October 9 th , 2007

Aug 11, Meagan @ Facebook “ ... at least 12 different touch points for your application inside Facebook...”

Flyers
Sponsored News Stories
Advertising
Banners

Advertising in Other Applications Banners in Application In Profile Box

Application Directory

Application Page

Profile Page

Your Profile Web Sites

Your Status Message

Message Attachments

Invite Requests

Notifications

(External) Emails

Minifeed
NOTES:
Minifeed is only shown on a user’s profile
Minifeed does not have any view/post restrictions like Newsfeed
Almost no apps publish to the Minifeed ( publishStoryToUser vs. publishActionOfUser for newsfeeds)

Newsfeed
News Feed is based on:
the actions your friends take on the site,
the privacy settings of everyone involved,
your interactions with your friends and
your News Feed Preferences
The algorithm puts all these things together to give you the stories we think you'll find most interesting and relevant.

NewsFeed

About 18 Touch Points to Market your Application Inside Facebook

www.refreshpartners.com Roy Pereira Managing Partner [email_address] 416-844-7697

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Marketing your Application Inside Facebook

by Roy Pereira on Oct 11, 2007

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