Marketing your Application Inside Facebook Roy Pereira October 9 th , 2007
Aug 11, Meagan @ Facebook “ ... at least 12 different touch points for your application inside Facebook...”
<ul><li>Flyers </li></ul><ul><li>Sponsored News Stories </li></ul>Advertising <ul><li>Banners </li></ul>
Advertising in Other Applications Banners in Application In Profile Box
Application Directory
Application Page
Profile Page
Your Profile Web Sites
Your Status Message
Message Attachments
Invite Requests
Notifications
(External) Emails
Minifeed <ul><li>NOTES: </li></ul><ul><li>Minifeed is only shown on a user’s profile </li></ul><ul><li>Minifeed does not h...
Newsfeed <ul><li>News Feed is based on: </li></ul><ul><ul><li>the actions your friends take on the site, </li></ul></ul><u...
NewsFeed
About  18  Touch Points to Market your Application Inside Facebook
www.refreshpartners.com Roy Pereira Managing Partner [email_address] 416-844-7697
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Marketing your Application Inside Facebook

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There are about 18 different touch points to market your application inside Facebook.com

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Marketing your Application Inside Facebook

  1. 1. Marketing your Application Inside Facebook Roy Pereira October 9 th , 2007
  2. 2. Aug 11, Meagan @ Facebook “ ... at least 12 different touch points for your application inside Facebook...”
  3. 3. <ul><li>Flyers </li></ul><ul><li>Sponsored News Stories </li></ul>Advertising <ul><li>Banners </li></ul>
  4. 4. Advertising in Other Applications Banners in Application In Profile Box
  5. 5. Application Directory
  6. 6. Application Page
  7. 7. Profile Page
  8. 8. Your Profile Web Sites
  9. 9. Your Status Message
  10. 10. Message Attachments
  11. 11. Invite Requests
  12. 12. Notifications
  13. 13. (External) Emails
  14. 14. Minifeed <ul><li>NOTES: </li></ul><ul><li>Minifeed is only shown on a user’s profile </li></ul><ul><li>Minifeed does not have any view/post restrictions like Newsfeed </li></ul><ul><li>Almost no apps publish to the Minifeed ( publishStoryToUser vs. publishActionOfUser for newsfeeds) </li></ul>
  15. 15. Newsfeed <ul><li>News Feed is based on: </li></ul><ul><ul><li>the actions your friends take on the site, </li></ul></ul><ul><ul><li>the privacy settings of everyone involved, </li></ul></ul><ul><ul><li>your interactions with your friends and </li></ul></ul><ul><ul><li>your News Feed Preferences </li></ul></ul><ul><li>The algorithm puts all these things together to give you the stories we think you'll find most interesting and relevant. </li></ul>
  16. 16. NewsFeed
  17. 17. About 18 Touch Points to Market your Application Inside Facebook
  18. 18. www.refreshpartners.com Roy Pereira Managing Partner [email_address] 416-844-7697

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