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Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
Marketing your Application Inside Facebook
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Marketing your Application Inside Facebook

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There are about 18 different touch points to market your application inside Facebook.com

There are about 18 different touch points to market your application inside Facebook.com

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  • 1. Marketing your Application Inside Facebook Roy Pereira October 9 th , 2007
  • 2. Aug 11, Meagan @ Facebook “ ... at least 12 different touch points for your application inside Facebook...”
  • 3.
    • Flyers
    • Sponsored News Stories
    Advertising
    • Banners
  • 4. Advertising in Other Applications Banners in Application In Profile Box
  • 5. Application Directory
  • 6. Application Page
  • 7. Profile Page
  • 8. Your Profile Web Sites
  • 9. Your Status Message
  • 10. Message Attachments
  • 11. Invite Requests
  • 12. Notifications
  • 13. (External) Emails
  • 14. Minifeed
    • NOTES:
    • Minifeed is only shown on a user’s profile
    • Minifeed does not have any view/post restrictions like Newsfeed
    • Almost no apps publish to the Minifeed ( publishStoryToUser vs. publishActionOfUser for newsfeeds)
  • 15. Newsfeed
    • News Feed is based on:
      • the actions your friends take on the site,
      • the privacy settings of everyone involved,
      • your interactions with your friends and
      • your News Feed Preferences
    • The algorithm puts all these things together to give you the stories we think you'll find most interesting and relevant.
  • 16. NewsFeed
  • 17. About 18 Touch Points to Market your Application Inside Facebook
  • 18. www.refreshpartners.com Roy Pereira Managing Partner [email_address] 416-844-7697

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