FacebookCampToronto3 Introduction

Slide 1: 3 Feb 4, 2008

Slide 2: Thanks to our Sponsors

Slide 3: FacebookCamp Sharing Tag all  photos  videos  blog postings with FacebookCampToronto

Slide 4: Major Facebook API Updates  15,108 approved applications (Feb 4)  Was 5,500 in October  JavaScript Client Library for Facebook API  Facebook Applications outside of Facebook  Joyent and Amazon Web Services Application Hosting  Facebook API being Licensed (eg. Bebo)

Slide 5: Facebook User Populations The Territories: 0% Alberta: 13% The Maritimes: 8% Manitoba: 3% British Columbia: 15% Quebec: 12% Saskatchewan: 3% Ontario: 46% Canada: 7.5 million active users Source: Facebook SocialAds, Feb 4, 2008

Slide 6: Facebook Canadian Growth University Starts Source: Internal Facebook Data, December 2007

Slide 7: Facebook Canadian Metrics 10% of all Canadian users have high school as their primary network 20% have college or university as their primary network Source: Internal Facebook Data, December 2007

Slide 8: Facebook Engagement CANADA GLOBAL Total page views per month: 8.3 billion 50.2 billion Active users who return every day: 59% 45% Average visits per visitor per day: 2.5 * 2.3 * Average visits per visitor per month: 30.5 * 18.2 * Average minutes per visitor per day: 28.9 * 21.3 * Average minutes per visitor per month: 348.6 * 169.3 * Source: Internal Facebook Data, December 2007 *comScore Networks, Inc., December 2007

Slide 9: FacebookCamp Agenda 6:30 Intro - update from last FacebookCampToronto Colin Smillie, Roy Pereira & Andrew Cherwenka 6:40 Facebook Pages Case Study Andrew Cherwenka, Trapeze Media 6:50 Porting Facebook Applications to Bebo Colin Smillie, Refresh Partners 7:00 Facebook vs. OpenSocial Jawad Shuaib 7:10 Introduction to Dave Morin Amar Varma (ExtremeVP) 7:15 Facebook.com Keynote Dave Morin, Senior Platform Manager, Facebook.com 7:50 Website Marketing in Facebook Case Study Tim Shore (BlogTO) 8:00 Facebook Beacons Jay Goldman, RadiantCore 8:15 Demo: Status Competition Jerome Paradis & Kim Vallee Alain Chesnais & Jonathan James Demo: SceneCaster Mark Molckovski & Alex Curelea Demo: ePresident Boxx3G / Rethos Demo: Debates Alec Saunders (IOTUM) Demo: Free conference calls

Slide 11: Facebook Canadian Metrics Source: Internal Facebook Data, December 2007