Feb 4, 2008 3

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Major Facebook API Updates 15,108 approved applications (Feb 4) Was 5,500 in October JavaScript Client Library for Facebook API Facebook Applications outside of Facebook Joyent and Amazon Web Services Application Hosting Facebook API being Licensed (eg. Bebo)

15,108 approved applications (Feb 4)

Was 5,500 in October

JavaScript Client Library for Facebook API

Facebook Applications outside of Facebook

Joyent and Amazon Web Services Application Hosting

Facebook API being Licensed (eg. Bebo)

Facebook User Populations Source: Facebook SocialAds, Feb 4, 2008 Canada: 7.5 million active users British Columbia: 15% Alberta: 13% Saskatchewan: 3% Manitoba: 3% Ontario: 46% Quebec: 12% The Maritimes: 8% The Territories: 0%

Facebook Canadian Growth University Starts Source: Internal Facebook Data, December 2007

Facebook Canadian Metrics 10% of all Canadian users have high school as their primary network 20% have college or university as their primary network Source: Internal Facebook Data, December 2007

Facebook Engagement Source: Internal Facebook Data, December 2007 *comScore Networks, Inc., December 2007 CANADA GLOBAL Total page views per month: 8.3 billion 50.2 billion Active users who return every day: 59% 45% Average visits per visitor per day: 2.5 * 2.3 * Average visits per visitor per month: 30.5 * 18.2 * Average minutes per visitor per day: 28.9 * 21.3 * Average minutes per visitor per month: 348.6 * 169.3 *

8.3 billion

50.2 billion

59%

45%

2.3 *

30.5 *

18.2 *

28.9 *

21.3 *

348.6 *

169.3 *

FacebookCamp Agenda 6:30 Intro - update from last FacebookCampToronto Colin Smillie, Roy Pereira & Andrew Cherwenka 6:40 Facebook Pages Case Study Andrew Cherwenka, Trapeze Media 6:50 Porting Facebook Applications to Bebo Colin Smillie, Refresh Partners 7:00 Facebook vs. OpenSocial Jawad Shuaib 7:10 Introduction to Dave Morin Amar Varma (ExtremeVP) 7:15 Facebook.com Keynote Dave Morin, Senior Platform Manager, Facebook.com 7:50 Website Marketing in Facebook Case Study Tim Shore (BlogTO) 8:00 Facebook Beacons Jay Goldman, RadiantCore 8:15 Demo: Status Competition Demo: SceneCaster Demo: ePresident Demo: Debates Demo: Free conference calls Jerome Paradis & Kim Vallee Alain Chesnais & Jonathan James Mark Molckovski & Alex Curelea Boxx3G / Rethos Alec Saunders (IOTUM)

Facebook Canadian Metrics Source: Internal Facebook Data, December 2007