FacebookCampToronto1 A summary of the August 11 th Event

Notes Genesis of event Attendee growth 453 Sponsors MaRS Agenda Presenters Facebook stats Caitlin & Maeghan presentation highlights Images Media What worked What didn’t work Next time – fbct2 fbcVan fbcMtl

Genesis of event

Attendee growth

453

Sponsors

MaRS

Agenda

Presenters

Facebook stats

Caitlin & Maeghan presentation highlights

Images

Media

What worked

What didn’t work

Next time – fbct2

fbcVan

fbcMtl

Facebook Members

Introduction to Facebook.com Today’s hottest social networking online property

Today’s hottest social networking online property

Facebook Age Demographics Source: comScore World Metrix, June 2007 Source: comScore World Metrix, May 2007

Facebook Globally 33 million active users monthly* 43 billion page views per month (6 th highest) ** 51% of active users return daily* 19.8 visits per user per month** 190.8 minutes per user per month** #1 photo site on the Internet** * Facebook internal data, June 2007 **comScore Networks, Inc., June 2007

33 million active users monthly*

43 billion page views per month (6 th highest) **

51% of active users return daily*

19.8 visits per user per month**

190.8 minutes per user per month**

#1 photo site on the Internet**

Facebook Canada #1 site in Canada* Over 3.1 million active users monthly* 68% of active users log in monthly* 8.5 billion page views monthly 36% male, 46% female, 28% undeclared* 68% of active users return daily* 27.5 visits per user per month** 333.7 minutes per user per month** * Facebook internal data, June 2007 **comScore Networks, Inc., June 2007

#1 site in Canada*

Over 3.1 million active users monthly*

68% of active users log in monthly*

8.5 billion page views monthly

36% male, 46% female, 28% undeclared*

68% of active users return daily*

27.5 visits per user per month**

333.7 minutes per user per month**

Worldwide Growth of Social Networking Sites Source: comScore World Metrix, 2007 Site June ‘06 June ‘07 % Change MySpace 66,401 114,147 72% Facebook 14,083 52,167 270% Hi5 18,098 28,174 56% Friendster 14,917 24,675 65% Orkut 13,588 24,120 78% Bebo 6,694 18,200 172% Tagger 1,506 13,167 774%

Visitation to Social Networking Sites Source: comScore World Metrix, 2007 Site North America Latin America Europe Middle East Asia Pacific MySpace 62.1% 3.8% 24.7% 1.3% 8.1% Facebook 68.4% 2.0% 16.8% 5.7% 7.1% Hi5 15.3% 24.1% 31.0% 8.7% 20.8% Friendster 7.7% 0.4% 2.5% 0.8% 88.7% Orkut 2.9% 48.9% 4.6% 0.6% 43.0% Bebo 21.8% 0.5% 62.5% 1.3% 13.9% Tagger 22.7% 14.6% 23.4% 10.0% 29.2%

Facebook Custom Applications Facebook launched their 3 rd party application platform in May 2007 3,880 approved applications Over 100 million downloads Corporate-sponsored applications: Red Bull TELUS TD Canada Trust

Facebook launched their 3 rd party application platform in May 2007

3,880 approved applications

Over 100 million downloads

Corporate-sponsored applications:

Red Bull

TELUS

TD Canada Trust

www.refreshpartners.com

Facebook Members 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0