FacebookCampMontreal Refresh Partners Keynote

CampMontréal Roy Pereira & Colin Smillie Refresh Partners, Inc.

Facebook Growth
Today’s hottest social networking online property

Facebook Growth
47 million active users*
250,000+ new users a day*
Growing at 3+% a week*
Doubling every 6 months*
#1 photo web site**
192.5 minutes / user each month**
Over 50% of Users Return Daily
* Facebook internal data, Sep 2007 (was 33M in June 2007) **comScore Networks, Inc., June 2007

Top 10 Countries * Facebook (internal, Nov 2007)

Age distribution Source: Facebook internal data (Sep. 2007)

Facebook in Canada
#1 site in Canada*
Over 6.9 million active users monthly*
65% of active users log in monthly*
9.8 billion page views monthly
36% male, 46% female, 18% undeclared*
65% of active users return daily*
31.5 visits per user per month**
371 minutes per user per month**
* Facebook internal data, Sep 2007 (was 3.1M in June 2007) **comScore Networks, Inc., Sep 2007

Top 25 Cities * Facebook (internal, Oct 2007)

Marketing on Facebook
Targeting 47 Million Active Online Users

Marketing on Facebook
Advertising
Banner Advertising
Sponsored Groups
Sponsored Newsfeeds
Pages (new)
SocialAds (new)
Beacons (new)
Branded Custom Applications

Banner Advertising
Ads can be targeted
Geography (Toronto, Canada)
User profile (> 16 years old)
$1.50-$3.00/CPM
Minimum buy of $10k for the campaign

Sponsored Groups External Links Youtube Videos External Links User’s Discussions Brand Logo User’s Photos

Sponsored News Stories
15x higher CTR than online ads
4.5% on average
CPM: $10 (untargeted)
Targeting filtering; $2 premium:
Gender
Geography
Targeting filtering; $5 premium:
Favourite interests
Activities
Movies
Minimum investment: $20,000

Facebook Pages
‘ Profiles’ for businesses
Mini-Feed,
Applications
Fans ( Users )
Photos, Video, Discussion, Wall

Facebook Pages - Updates
New Channel to User
Message Directly to Fans
Appear in separate inbox
Source: comScore World Metrix, 2007

SocialAds
Integrated into Facebook Applications
Target Newsfeeds from specific Applications
Flyer based demographic targeting:
Country
City
Age
Gender
Political Views

Beacons
Enable your customers to share the actions they take on your website with their Facebook friends

Facebook Applications
3 rd party extensions to Facebook

Facebook Applications
80% of users have added at least one application*
14 Million Unique Visits**
88 Million Total Visits**
Average 4:12 minutes per Visit**
The most popular applications extend the human need for social interaction
Newsfeed Optimization is key to a viral application
Lots of Corporate-sponsored applications
* Facebook (internal, 2007)
** O’Reily (2007)

Brand Building
TD’s Split It
Red Bull’s Roshambull

Online Platforms
Friends Give
iLike

For Entertainment
Boss Button

Marketing thru Applications
Banners are Dead...
They just don’t know it yet
Marketing via applications is interactive and new
Custom viral news feeds
Custom branding & messaging
Fun social applications
Leverage the user’s Social Network to market your brand

www.refreshpartners.com

FacebookCampMontreal Refresh Partners Keynote

by Roy Pereira on Nov 08, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 27

Statistics

FacebookCampMontreal Refresh Partners Keynote — Presentation Transcript