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FacebookCampMontreal Refresh Partners Keynote
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FacebookCampMontreal Refresh Partners Keynote

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  • Transcript

    • 1. CampMontréal Roy Pereira & Colin Smillie Refresh Partners, Inc.
    • 2. Facebook Growth
      • Today’s hottest social networking online property
    • 3. Facebook Growth
      • 47 million active users*
      • 250,000+ new users a day*
      • Growing at 3+% a week*
      • Doubling every 6 months*
      • #1 photo web site**
      • 192.5 minutes / user each month**
      • Over 50% of Users Return Daily
      * Facebook internal data, Sep 2007 (was 33M in June 2007) **comScore Networks, Inc., June 2007
    • 4. Top 10 Countries * Facebook (internal, Nov 2007)
    • 5. Age distribution Source: Facebook internal data (Sep. 2007)
    • 6. Facebook in Canada
      • #1 site in Canada*
      • Over 6.9 million active users monthly*
      • 65% of active users log in monthly*
      • 9.8 billion page views monthly
      • 36% male, 46% female, 18% undeclared*
      • 65% of active users return daily*
      • 31.5 visits per user per month**
      • 371 minutes per user per month**
      * Facebook internal data, Sep 2007 (was 3.1M in June 2007) **comScore Networks, Inc., Sep 2007
    • 7. Top 25 Cities * Facebook (internal, Oct 2007)
    • 8. Marketing on Facebook
      • Targeting 47 Million Active Online Users
    • 9. Marketing on Facebook
      • Advertising
        • Banner Advertising
        • Sponsored Groups
        • Sponsored Newsfeeds
        • Pages (new)
        • SocialAds (new)
        • Beacons (new)
      • Branded Custom Applications
    • 10. Banner Advertising
      • Ads can be targeted
        • Geography (Toronto, Canada)
        • User profile (> 16 years old)
      • $1.50-$3.00/CPM
      • Minimum buy of $10k for the campaign
    • 11. Sponsored Groups External Links Youtube Videos External Links User’s Discussions Brand Logo User’s Photos
    • 12. Sponsored News Stories
      • 15x higher CTR than online ads
        • 4.5% on average
      • CPM: $10 (untargeted)
      • Targeting filtering; $2 premium:
        • Gender
        • Geography
      • Targeting filtering; $5 premium:
        • Favourite interests
        • Activities
        • Movies
      • Minimum investment: $20,000
    • 13. Facebook Pages
      • ‘ Profiles’ for businesses
      • Mini-Feed,
      • Applications
      • Fans ( Users )
      • Photos, Video, Discussion, Wall
    • 14. Facebook Pages - Updates
      • New Channel to User
      • Message Directly to Fans
      • Appear in separate inbox
      Source: comScore World Metrix, 2007
    • 15. SocialAds
      • Integrated into Facebook Applications
      • Target Newsfeeds from specific Applications
      • Flyer based demographic targeting:
        • Country
        • City
        • Age
        • Gender
        • Political Views
    • 16. Beacons
      • Enable your customers to share the actions they take on your website with their Facebook friends
    • 17. Facebook Applications
      • 3 rd party extensions to Facebook
    • 18. Facebook Applications
      • 80% of users have added at least one application*
        • 14 Million Unique Visits**
        • 88 Million Total Visits**
        • Average 4:12 minutes per Visit**
      • The most popular applications extend the human need for social interaction
      • Newsfeed Optimization is key to a viral application
      • Lots of Corporate-sponsored applications
      • * Facebook (internal, 2007)
      • ** O’Reily (2007)
    • 19. Brand Building
      • TD’s Split It
      • Red Bull’s Roshambull
    • 20. Online Platforms
      • Friends Give
      • iLike
    • 21. For Entertainment
      • Boss Button
    • 22. Marketing thru Applications
      • Banners are Dead...
        • They just don’t know it yet
      • Marketing via applications is interactive and new
        • Custom viral news feeds
        • Custom branding & messaging
        • Fun social applications
      • Leverage the user’s Social Network to market your brand
    • 23. www.refreshpartners.com

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