FacebookCampMontreal Refresh Partners Keynote

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  • FacebookCampMontreal Refresh Partners Keynote

    1. CampMontréal Roy Pereira & Colin Smillie Refresh Partners, Inc.
    2. Facebook Growth <ul><li>Today’s hottest social networking online property </li></ul>
    3. Facebook Growth <ul><li>47 million active users* </li></ul><ul><li>250,000+ new users a day* </li></ul><ul><li>Growing at 3+% a week* </li></ul><ul><li>Doubling every 6 months* </li></ul><ul><li>#1 photo web site** </li></ul><ul><li>192.5 minutes / user each month** </li></ul><ul><li>Over 50% of Users Return Daily </li></ul>* Facebook internal data, Sep 2007 (was 33M in June 2007) **comScore Networks, Inc., June 2007
    4. Top 10 Countries * Facebook (internal, Nov 2007)
    5. Age distribution Source: Facebook internal data (Sep. 2007)
    6. Facebook in Canada <ul><li>#1 site in Canada* </li></ul><ul><li>Over 6.9 million active users monthly* </li></ul><ul><li>65% of active users log in monthly* </li></ul><ul><li>9.8 billion page views monthly </li></ul><ul><li>36% male, 46% female, 18% undeclared* </li></ul><ul><li>65% of active users return daily* </li></ul><ul><li>31.5 visits per user per month** </li></ul><ul><li>371 minutes per user per month** </li></ul>* Facebook internal data, Sep 2007 (was 3.1M in June 2007) **comScore Networks, Inc., Sep 2007
    7. Top 25 Cities * Facebook (internal, Oct 2007)
    8. Marketing on Facebook <ul><li>Targeting 47 Million Active Online Users </li></ul>
    9. Marketing on Facebook <ul><li>Advertising </li></ul><ul><ul><li>Banner Advertising </li></ul></ul><ul><ul><li>Sponsored Groups </li></ul></ul><ul><ul><li>Sponsored Newsfeeds </li></ul></ul><ul><ul><li>Pages (new) </li></ul></ul><ul><ul><li>SocialAds (new) </li></ul></ul><ul><ul><li>Beacons (new) </li></ul></ul><ul><li>Branded Custom Applications </li></ul>
    10. Banner Advertising <ul><li>Ads can be targeted </li></ul><ul><ul><li>Geography (Toronto, Canada) </li></ul></ul><ul><ul><li>User profile (> 16 years old) </li></ul></ul><ul><li>$1.50-$3.00/CPM </li></ul><ul><li>Minimum buy of $10k for the campaign </li></ul>
    11. Sponsored Groups External Links Youtube Videos External Links User’s Discussions Brand Logo User’s Photos
    12. Sponsored News Stories <ul><li>15x higher CTR than online ads </li></ul><ul><ul><li>4.5% on average </li></ul></ul><ul><li>CPM: $10 (untargeted) </li></ul><ul><li>Targeting filtering; $2 premium: </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><li>Targeting filtering; $5 premium: </li></ul><ul><ul><li>Favourite interests </li></ul></ul><ul><ul><li>Activities </li></ul></ul><ul><ul><li>Movies </li></ul></ul><ul><li>Minimum investment: $20,000 </li></ul>
    13. Facebook Pages <ul><li>‘ Profiles’ for businesses </li></ul><ul><li>Mini-Feed, </li></ul><ul><li>Applications </li></ul><ul><li>Fans ( Users ) </li></ul><ul><li>Photos, Video, Discussion, Wall </li></ul>
    14. Facebook Pages - Updates <ul><li>New Channel to User </li></ul><ul><li>Message Directly to Fans </li></ul><ul><li>Appear in separate inbox </li></ul>Source: comScore World Metrix, 2007
    15. SocialAds <ul><li>Integrated into Facebook Applications </li></ul><ul><li>Target Newsfeeds from specific Applications </li></ul><ul><li>Flyer based demographic targeting: </li></ul><ul><ul><li>Country </li></ul></ul><ul><ul><li>City </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Political Views </li></ul></ul>
    16. Beacons <ul><li>Enable your customers to share the actions they take on your website with their Facebook friends </li></ul>
    17. Facebook Applications <ul><li>3 rd party extensions to Facebook </li></ul>
    18. Facebook Applications <ul><li>80% of users have added at least one application* </li></ul><ul><ul><li>14 Million Unique Visits** </li></ul></ul><ul><ul><li>88 Million Total Visits** </li></ul></ul><ul><ul><li>Average 4:12 minutes per Visit** </li></ul></ul><ul><li>The most popular applications extend the human need for social interaction </li></ul><ul><li>Newsfeed Optimization is key to a viral application </li></ul><ul><li>Lots of Corporate-sponsored applications </li></ul><ul><li>* Facebook (internal, 2007) </li></ul><ul><li>** O’Reily (2007) </li></ul>
    19. Brand Building <ul><li>TD’s Split It </li></ul><ul><li>Red Bull’s Roshambull </li></ul>
    20. Online Platforms <ul><li>Friends Give </li></ul><ul><li>iLike </li></ul>
    21. For Entertainment <ul><li>Boss Button </li></ul>
    22. Marketing thru Applications <ul><li>Banners are Dead... </li></ul><ul><ul><li>They just don’t know it yet </li></ul></ul><ul><li>Marketing via applications is interactive and new </li></ul><ul><ul><li>Custom viral news feeds </li></ul></ul><ul><ul><li>Custom branding & messaging </li></ul></ul><ul><ul><li>Fun social applications </li></ul></ul><ul><li>Leverage the user’s Social Network to market your brand </li></ul>
    23. www.refreshpartners.com

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