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  • 1. CampMontréal Roy Pereira & Colin Smillie Refresh Partners, Inc.
  • 2. Facebook Growth
    • Today’s hottest social networking online property
  • 3. Facebook Growth
    • 47 million active users*
    • 250,000+ new users a day*
    • Growing at 3+% a week*
    • Doubling every 6 months*
    • #1 photo web site**
    • 192.5 minutes / user each month**
    • Over 50% of Users Return Daily
    * Facebook internal data, Sep 2007 (was 33M in June 2007) **comScore Networks, Inc., June 2007
  • 4. Top 10 Countries * Facebook (internal, Nov 2007)
  • 5. Age distribution Source: Facebook internal data (Sep. 2007)
  • 6. Facebook in Canada
    • #1 site in Canada*
    • Over 6.9 million active users monthly*
    • 65% of active users log in monthly*
    • 9.8 billion page views monthly
    • 36% male, 46% female, 18% undeclared*
    • 65% of active users return daily*
    • 31.5 visits per user per month**
    • 371 minutes per user per month**
    * Facebook internal data, Sep 2007 (was 3.1M in June 2007) **comScore Networks, Inc., Sep 2007
  • 7. Top 25 Cities * Facebook (internal, Oct 2007)
  • 8. Marketing on Facebook
    • Targeting 47 Million Active Online Users
  • 9. Marketing on Facebook
    • Advertising
      • Banner Advertising
      • Sponsored Groups
      • Sponsored Newsfeeds
      • Pages (new)
      • SocialAds (new)
      • Beacons (new)
    • Branded Custom Applications
  • 10. Banner Advertising
    • Ads can be targeted
      • Geography (Toronto, Canada)
      • User profile (> 16 years old)
    • $1.50-$3.00/CPM
    • Minimum buy of $10k for the campaign
  • 11. Sponsored Groups External Links Youtube Videos External Links User’s Discussions Brand Logo User’s Photos
  • 12. Sponsored News Stories
    • 15x higher CTR than online ads
      • 4.5% on average
    • CPM: $10 (untargeted)
    • Targeting filtering; $2 premium:
      • Gender
      • Geography
    • Targeting filtering; $5 premium:
      • Favourite interests
      • Activities
      • Movies
    • Minimum investment: $20,000
  • 13. Facebook Pages
    • ‘ Profiles’ for businesses
    • Mini-Feed,
    • Applications
    • Fans ( Users )
    • Photos, Video, Discussion, Wall
  • 14. Facebook Pages - Updates
    • New Channel to User
    • Message Directly to Fans
    • Appear in separate inbox
    Source: comScore World Metrix, 2007
  • 15. SocialAds
    • Integrated into Facebook Applications
    • Target Newsfeeds from specific Applications
    • Flyer based demographic targeting:
      • Country
      • City
      • Age
      • Gender
      • Political Views
  • 16. Beacons
    • Enable your customers to share the actions they take on your website with their Facebook friends
  • 17. Facebook Applications
    • 3 rd party extensions to Facebook
  • 18. Facebook Applications
    • 80% of users have added at least one application*
      • 14 Million Unique Visits**
      • 88 Million Total Visits**
      • Average 4:12 minutes per Visit**
    • The most popular applications extend the human need for social interaction
    • Newsfeed Optimization is key to a viral application
    • Lots of Corporate-sponsored applications
    • * Facebook (internal, 2007)
    • ** O’Reily (2007)
  • 19. Brand Building
    • TD’s Split It
    • Red Bull’s Roshambull
  • 20. Online Platforms
    • Friends Give
    • iLike
  • 21. For Entertainment
    • Boss Button
  • 22. Marketing thru Applications
    • Banners are Dead...
      • They just don’t know it yet
    • Marketing via applications is interactive and new
      • Custom viral news feeds
      • Custom branding & messaging
      • Fun social applications
    • Leverage the user’s Social Network to market your brand
  • 23. www.refreshpartners.com