CampMontréal Roy Pereira & Colin Smillie Refresh Partners, Inc.

Facebook Growth Today’s hottest social networking online property

Today’s hottest social networking online property

Facebook Growth 47 million active users* 250,000+ new users a day* Growing at 3+% a week* Doubling every 6 months* #1 photo web site** 192.5 minutes / user each month** Over 50% of Users Return Daily * Facebook internal data, Sep 2007 (was 33M in June 2007) **comScore Networks, Inc., June 2007

47 million active users*

250,000+ new users a day*

Growing at 3+% a week*

Doubling every 6 months*

#1 photo web site**

192.5 minutes / user each month**

Over 50% of Users Return Daily

Top 10 Countries * Facebook (internal, Nov 2007)

Age distribution Source: Facebook internal data (Sep. 2007)

Facebook in Canada #1 site in Canada* Over 6.9 million active users monthly* 65% of active users log in monthly* 9.8 billion page views monthly 36% male, 46% female, 18% undeclared* 65% of active users return daily* 31.5 visits per user per month** 371 minutes per user per month** * Facebook internal data, Sep 2007 (was 3.1M in June 2007) **comScore Networks, Inc., Sep 2007

#1 site in Canada*

Over 6.9 million active users monthly*

65% of active users log in monthly*

9.8 billion page views monthly

36% male, 46% female, 18% undeclared*

65% of active users return daily*

31.5 visits per user per month**

371 minutes per user per month**

Top 25 Cities * Facebook (internal, Oct 2007)

Marketing on Facebook Targeting 47 Million Active Online Users

Targeting 47 Million Active Online Users

Marketing on Facebook Advertising Banner Advertising Sponsored Groups Sponsored Newsfeeds Pages (new) SocialAds (new) Beacons (new) Branded Custom Applications

Advertising

Banner Advertising

Sponsored Groups

Sponsored Newsfeeds

Pages (new)

SocialAds (new)

Beacons (new)

Branded Custom Applications

Banner Advertising Ads can be targeted Geography (Toronto, Canada) User profile (> 16 years old) $1.50-$3.00/CPM Minimum buy of $10k for the campaign

Ads can be targeted

Geography (Toronto, Canada)

User profile (> 16 years old)

$1.50-$3.00/CPM

Minimum buy of $10k for the campaign

Sponsored Groups External Links Youtube Videos External Links User’s Discussions Brand Logo User’s Photos

Sponsored News Stories 15x higher CTR than online ads 4.5% on average CPM: $10 (untargeted) Targeting filtering; $2 premium: Gender Geography Targeting filtering; $5 premium: Favourite interests Activities Movies Minimum investment: $20,000

15x higher CTR than online ads

4.5% on average

CPM: $10 (untargeted)

Targeting filtering; $2 premium:

Gender

Geography

Targeting filtering; $5 premium:

Favourite interests

Activities

Movies

Minimum investment: $20,000

Facebook Pages ‘ Profiles’ for businesses Mini-Feed, Applications Fans ( Users ) Photos, Video, Discussion, Wall

‘ Profiles’ for businesses

Mini-Feed,

Applications

Fans ( Users )

Photos, Video, Discussion, Wall

Facebook Pages - Updates New Channel to User Message Directly to Fans Appear in separate inbox Source: comScore World Metrix, 2007

New Channel to User

Message Directly to Fans

Appear in separate inbox

SocialAds Integrated into Facebook Applications Target Newsfeeds from specific Applications Flyer based demographic targeting: Country City Age Gender Political Views

Integrated into Facebook Applications

Target Newsfeeds from specific Applications

Flyer based demographic targeting:

Country

City

Age

Gender

Political Views

Beacons Enable your customers to share the actions they take on your website with their Facebook friends

Enable your customers to share the actions they take on your website with their Facebook friends

Facebook Applications 3 rd party extensions to Facebook

3 rd party extensions to Facebook

Facebook Applications 80% of users have added at least one application* 14 Million Unique Visits** 88 Million Total Visits** Average 4:12 minutes per Visit** The most popular applications extend the human need for social interaction Newsfeed Optimization is key to a viral application Lots of Corporate-sponsored applications * Facebook (internal, 2007) ** O’Reily (2007)

80% of users have added at least one application*

14 Million Unique Visits**

88 Million Total Visits**

Average 4:12 minutes per Visit**

The most popular applications extend the human need for social interaction

Newsfeed Optimization is key to a viral application

Lots of Corporate-sponsored applications

* Facebook (internal, 2007)

** O’Reily (2007)

Brand Building TD’s Split It Red Bull’s Roshambull

TD’s Split It

Red Bull’s Roshambull

Online Platforms Friends Give iLike

Friends Give

iLike

For Entertainment Boss Button

Boss Button

Marketing thru Applications Banners are Dead... They just don’t know it yet Marketing via applications is interactive and new Custom viral news feeds Custom branding & messaging Fun social applications Leverage the user’s Social Network to market your brand

Banners are Dead...

They just don’t know it yet

Marketing via applications is interactive and new

Custom viral news feeds

Custom branding & messaging

Fun social applications

Leverage the user’s Social Network to market your brand

www.refreshpartners.com