5
Feb 24, 2009

FacebookCamp Sharing

Facebook Updates
Sep 11 ‘New Profile’ launches
Nov 3 Salesforce.com 6es into Facebook
Dec 4 Facebook Connect launches
Dec 10 =Fund Winners take home $250,000
‐ 3 out of 5 are Canadian!
‐ MouseHunt, Kontagent, WedSnap (WeddingBook)
Jan 7 Facebook tops 150 million ac6ve monthly users
Jan 19 Facebook Connect + CNN rock the Obama inaugura6on
‐ 1.5 million status updates
Feb 15 Facebook tops 175 million ac6ve monthly users
Mar ? Marketplace API being deprecated

InteresFng StaFsFcs
 More than 70% of users are outside the US
 More than 50% of users are outside of college
 Fastest growing demographic is 30+
 Average user has 120 friends
 More than 3 billion minutes are spent each day
(worldwide)

Facebook is #6 in the World
Total Unique Visitors (000)
Source: Comscore, Feb 2009

Facebook is Almost 2x MySpace
“22% of the total Internet audience went to Facebook in December.”
Source: Comscore, Jan 2009

Facebook Canadian Growth
Closing in on 11 million monthly active users
University Starts
Source: Internal Facebook Data, October 2008

Canada is #1 ‐ % of users on Social Networks

Facebook Canadian Visitors
Source: ComScore, January 2009

FacebookCamp Agenda
6:00 Socializing / Mingling / Registra6on
Roy Pereira, Colin Smillie,
6:30 Intro ‐ update since last FacebookCampToronto
Refresh,
Andrew Cherwenka. Trapeze
Maa Wyndowe, Facebook
6:40 Facebook Connect
Daniel Berkal, Palmerson Group
7:35 The Power of Facebook Connect
Dimi Paun, ZipAlong.com
7:40 FB Connect Case Study: ZipAlong.com
Roy Pereira, Refresh
7:50 WHOPPER® Sacrifice FB Campaign
Kevin Lister, WedSnap
8:05 WeddingBook & =Fund
8:20 Wrap‐up
8:30 Pogue Mahone Irish Pub (777 Bay at College)