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Facebook; Social Media For Your Organization; IT Canada conference

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How to use Facebook for your organization

How to use Facebook for your organization

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  • Intensity Index Leads… Rank Leads by Engagement Intensity and Demographic Profile Enable Pursuit With Insight That Fosters a Dialogue not a Monologue Turn Points of Contact into Points of Value Build Lead Generation Program Visibility Expand Initial Leads that Need More Time into Nurture-to-Harvest Opportunities
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    • 1. Thursday, March 27, 2010 “ Leveraging Facebook for your Organization” Session 4A; Roy Pereira @ Shiny Agency
    • 2. Agenda
      • Why Facebook?
      • Facebook 101
      • Your Company in Facebook
      • Facebook on Your Web Site
      • Promoting Your Business on Facebook
    • 3. Who Am I ?
      • Roy Pereira <roy@ShinyAgency.com>
      • Over 40 campaigns on Facebook
      • Co-Founded FacebookCamp (Toronto)
        • Largest Facebook Dev Garage in the world!
      • Co-Founded Refresh Partners in May 2007
        • 1st Marketing Agency focused on Social Networks
      • Founded Shiny Agency in May 2009
        • Specialized marketing agency focused on bringing brands to social networks
    • 4. Some of Our Facebook Campaigns
    • 5. WHY FACEBOOK?
      • Why is Facebook so important to us?
    • 6. Facebook’s Growth Monthly Active Users (M) 100 million via mobile
    • 7. Facebook = Real-Time-Web
      • Daily:
        • 175 million active users
        • 55 million status updates
      • Weekly:
        • 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared
      • Monthly:
        • 2.5 billion photos uploaded
        • 3.5 million events created
    • 8. Canada on Facebook Source: FacebookSocialAds, Jan, 2010 Canada: 15 million users British Columbia: 14% Alberta: 11% Saskatchewan: 3% Manitoba: 3% Ontario: 40% Quebec: 19% The Maritimes: 8% The Territories: 0%
    • 9. Canadian Demographics Source: FacebookSocialAds, Jan, 2010
    • 10. Facebook Around the World Source: Facebook, Dec 2009 Rank Country Number of Facebook users 12 month growth % 6 month growth % 1 USA 101,303,240 140.8% 46.0% 2 UK 22,625,300 51.5% 20.9% 3 Turkey 16,943,780 113.6% 36.8% 4 Indonesia 14,681,580 1536.7% 126% 5 France 14,290,700 117% 32.6% 6 Canada 14,228,460 31% 19% 7 Italy 13,272,760 137.6% 30% 8 Philippines 8,387,560 2046.8% 208.4% 9 Spain 7,701,200 196.7% 33.4% 10 Australia 7,611,920 75.8% 25.7%
    • 11. FACEBOOK 101
      • So that you can talk to your kids and sound like you are hip
    • 12. What is on your mind? What are your friends up to? On-the-fly conversations This is what it is all about! Get Involved
    • 13. Your digital life Photos are the #1 activity Wow, lots of personal info…
    • 14. More photos on Facebook than next 5 nearest competitors
    • 15. Lots of Fans Great Communication Channel
    • 16. 85 million monthly active users play FarmVille
    • 17. Facebook Outside of Facebook.com
    • 18. Facebook’s “Like” Takes Over the World
    • 19. Not Just On the Web
    • 20. FACEBOOK PAGES
    • 21. Facebook Fan Pages
      • Most brands have one
        • Easy to communicate with your ‘Fans’
        • Easy to acquire Fans
        • Great central nexus to create brand awareness with your media and news udpates
    • 22. Get Fans Send Updates Custom Tab Get Feedback
    • 23. Most Popular Facebook Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 1 Michael Jackson 10,551,163 2 Vin Diesel 7,232,745 3 Barack Obama 7,095,229 4 Facebook 6,662,703 5 Mafia Wars 6,426,482 6 Texas Hold'em Poker 5,848,694 7 Megan Fox 5,357,269 8 Starbucks 5,331,423 9 Lady Gaga 4,711,581 10 RIP Michael Jackson (We Miss You) 4,695,522
    • 24. Non-Commercial Fan Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 11 I love Sleep 4,682,956 12 Pizza 4,643,720 16 I need a vacation!!! 4,385,918 18 I really hate slow computers 4,016,919 20 I hate waking up during a good dream and it won't come back! 3,835,373 22 I don't get enough sleep because I stay up late for no reason 3,170,874 27 Randomely laughing because you remembered something funny 3,331,980 28 Random laughter when remembering something 3,326,008 30 Pizza 3,306,364
    • 25. Custom Tabs
      • (Almost) anything goes in a Fan Page custom tab
      • This is where most “Branded” applications now reside
    • 26. “Applications” in Fan Pages
    • 27. Understand Who Your Fans Are
    • 28. OPENGRAPH / CONNECT
      • Facebook on your web site
    • 29.
    • 30.
    • 31.
    • 32.
    • 33. ADVERTISING ON FACEBOOK
    • 34. Advertising on Facebook
    • 35. Target, Target, Target
    • 36.
    • 37. Only pay per click!
    • 38. PRIVACY ON FACEBOOK
      • “ The age of privacy is over”, Mark Zukerburg, Jan 8, 2010
    • 39. Facebook Privacy (2005) http://mattmckeon.com/facebook-privacy/
    • 40. Facebook Privacy (April 2010) http://mattmckeon.com/facebook-privacy/
    • 41. Roy Pereira [email_address] www.ShinyAgency.com