Dogbook Presentation at DigiDay NY

POOLHOUSE FACEBOOK APPLICATIONS

FACEBOOK’S PREMIERE PET APPLICATION
Dogbook is an “application” or “widget” built inside Facebook that allows users to create separate profiles for their dogs.
Dogbook allows users to interact with their real-life friends as well as with other local pet owners and their pets.
Dogbook is rated as one of the top 3 applications to be accepted when recommended by friends.

Dogbook in the News

Dogbook on TV Dogbook Catbook on ABC News http://www.youtube.com/watch?v=UilNG1o02lo

Numbers
10,000,000 monthly page views
4,500,000 installed users
1,000,000 monthly users
1,602,291 dogs
693,477 cats
77,930 horses
15,766 babies
11,776 rodents
5,740 fish
3,143 ferrets
1,279 birds

Applications Metrics Dogbook Catbook Horsebook Monthly Active Users 765,639 185,858 26,434 Monthly Pageviews 7.2M 1.8M 0.3M Males/Females: 23% / 77% 21% / 79% 5% / 95% US Traffic %: 78% 64% 50% Avg. Time Spent: 4:09 4:40 4:33 Total Installed Users: 2,268,238 841,488 75,692 # of Pets: 1,172,474 582,285 58,610 My Babybook Rodentbook Fishbook Ferretbook Monthly Active Users 10,776 4,270 2,664 2,067

Your Pet’s (or Baby’s) Profile Page
Newsfeeds
Photos
Videos
Friends (other pets or humans)
Status updates
Parks
Groups
Twitter
Virtual toys
Cards
Comment Wall
Search for friends
(just like humans on Facebook)

Groups & Parks

Search

Purina Banner Campaigns Leaderboard Dynamic Membership Ad Unit

Purina Sponsored Twitter & Toys

Purina Group

Purina Metrics Ad Name/Placement Size CTR Homepage Takeover #1_Leaderboard 728x90 0.09% Homepage Takeover #2_Leaderboard 728x90 0.06% Dynamic Group Membership Unit 200x300 0.16% Twitter Promo Custom 0.40% Virtual Toys Promo Custom 1.35% 0.67%

Coming Soon… Dogbook

Coming Soon…

Contact Information
Geoffrey Roche
[email_address]
(416) 409-2524
Roy Pereira
[email_address]
(416) 844-7697

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Dogbook Presentation at DigiDay NY

by Roy Pereira

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