POOLHOUSE FACEBOOK APPLICATIONS

FACEBOOK’S PREMIERE PET APPLICATION Dogbook is an “application” or “widget” built inside Facebook that allows users to create separate profiles for their dogs. Dogbook allows users to interact with their real-life friends as well as with other local pet owners and their pets. Dogbook is rated as one of the top 3 applications to be accepted when recommended by friends.

Dogbook is an “application” or “widget” built inside Facebook that allows users to create separate profiles for their dogs.

Dogbook allows users to interact with their real-life friends as well as with other local pet owners and their pets.

Dogbook is rated as one of the top 3 applications to be accepted when recommended by friends.

Dogbook in the News

Dogbook on TV Dogbook Catbook on ABC News http://www.youtube.com/watch?v=UilNG1o02lo

Numbers 10,000,000 monthly page views 4,500,000 installed users 1,000,000 monthly users 1,602,291 dogs 693,477 cats 77,930 horses 15,766 babies 11,776 rodents 5,740 fish 3,143 ferrets 1,279 birds

10,000,000 monthly page views

4,500,000 installed users

1,000,000 monthly users

1,602,291 dogs

693,477 cats

77,930 horses

15,766 babies

11,776 rodents

5,740 fish

3,143 ferrets

1,279 birds

Applications Metrics Dogbook Catbook Horsebook Monthly Active Users 765,639 185,858 26,434 Monthly Pageviews 7.2M 1.8M 0.3M Males/Females: 23% / 77% 21% / 79% 5% / 95% US Traffic %: 78% 64% 50% Avg. Time Spent: 4:09 4:40 4:33 Total Installed Users: 2,268,238 841,488 75,692 # of Pets: 1,172,474 582,285 58,610 My Babybook Rodentbook Fishbook Ferretbook Monthly Active Users 10,776 4,270 2,664 2,067

Your Pet’s (or Baby’s) Profile Page Newsfeeds Photos Videos Friends (other pets or humans) Status updates Parks Groups Twitter Virtual toys Cards Comment Wall Search for friends (just like humans on Facebook)

Newsfeeds

Photos

Videos

Friends (other pets or humans)

Status updates

Parks

Groups

Twitter

Virtual toys

Cards

Comment Wall

Search for friends

(just like humans on Facebook)

Groups & Parks

Search

Purina Banner Campaigns Leaderboard Dynamic Membership Ad Unit

Purina Sponsored Twitter & Toys

Purina Group

Purina Metrics Ad Name/Placement Size CTR Homepage Takeover #1_Leaderboard 728x90 0.09% Homepage Takeover #2_Leaderboard 728x90 0.06% Dynamic Group Membership Unit 200x300 0.16% Twitter Promo Custom 0.40% Virtual Toys Promo Custom 1.35% 0.67%

Coming Soon… Dogbook

Coming Soon…

Contact Information Geoffrey Roche [email_address] (416) 409-2524 Roy Pereira [email_address] (416) 844-7697

Geoffrey Roche

[email_address]

(416) 409-2524

Roy Pereira

[email_address]

(416) 844-7697