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Dogbook Presentation at DigiDay NY

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    Dogbook Presentation at DigiDay NY Dogbook Presentation at DigiDay NY Presentation Transcript

    •  
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    • POOLHOUSE FACEBOOK APPLICATIONS
    • FACEBOOK’S PREMIERE PET APPLICATION
      • Dogbook is an “application” or “widget” built inside Facebook that allows users to create separate profiles for their dogs.
      • Dogbook allows users to interact with their real-life friends as well as with other local pet owners and their pets.
      • Dogbook is rated as one of the top 3 applications to be accepted when recommended by friends.
    • Dogbook in the News
    • Dogbook on TV Dogbook Catbook on ABC News http://www.youtube.com/watch?v=UilNG1o02lo
    • Numbers
      • 10,000,000 monthly page views
      • 4,500,000 installed users
      • 1,000,000 monthly users
      • 1,602,291 dogs
      • 693,477 cats
      • 77,930 horses
      • 15,766 babies
      • 11,776 rodents
      • 5,740 fish
      • 3,143 ferrets
      • 1,279 birds
    • Applications Metrics Dogbook Catbook Horsebook Monthly Active Users 765,639 185,858 26,434 Monthly Pageviews 7.2M 1.8M 0.3M Males/Females: 23% / 77% 21% / 79% 5% / 95% US Traffic %: 78% 64% 50% Avg. Time Spent: 4:09 4:40 4:33 Total Installed Users: 2,268,238 841,488 75,692 # of Pets: 1,172,474 582,285 58,610 My Babybook Rodentbook Fishbook Ferretbook Monthly Active Users 10,776 4,270 2,664 2,067
    • Your Pet’s (or Baby’s) Profile Page
      • Newsfeeds
      • Photos
      • Videos
      • Friends (other pets or humans)
      • Status updates
      • Parks
      • Groups
      • Twitter
      • Virtual toys
      • Cards
      • Comment Wall
      • Search for friends
      • (just like humans on Facebook)
    • Groups & Parks
    • Search
    • Purina Banner Campaigns Leaderboard Dynamic Membership Ad Unit
    • Purina Sponsored Twitter & Toys
    • Purina Group
    • Purina Metrics Ad Name/Placement Size CTR       Homepage Takeover #1_Leaderboard 728x90 0.09% Homepage Takeover #2_Leaderboard 728x90 0.06% Dynamic Group Membership Unit 200x300 0.16% Twitter Promo Custom 0.40% Virtual Toys Promo Custom 1.35%           0.67%
    • Coming Soon… Dogbook
    • Coming Soon…
    • Contact Information
      • Geoffrey Roche
      • [email_address]
      • (416) 409-2524
      • Roy Pereira
      • [email_address]
      • (416) 844-7697