Call log Analysis – Scrub call logs, to know more about the customer’s pain points and field issues.
Listen to your Audience - Follow the discussions over multiple forums. Try to understand the real time scenario by interacting with the customers. What the user is expecting (product guidance, installation procedure etc)?
Feedback - Ask for the marketing feedback.
When to Launch - Synchronize your videos according to the Release schedule. Information needs time to flow through different channels.
Generate Social Signals.
Assessment - Revisit the top calls after 2 Qs. Try to identify the calls on that particular product/topic again and measure the influence.