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Innovation talk

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A talk on innovation with slides and sound. Videos cannot be embedded but can be viewed via the YouTube links on the slides.

A talk on innovation with slides and sound. Videos cannot be embedded but can be viewed via the YouTube links on the slides.

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  • This is not as easy as it sounds. Apart from the internal forces we’ve looked at, there are immense cultural restraints: The conservative unconscious & confirmation bias The social inhibitions – ‘what will they think of me if I say that!’ Groupthink and the power of consensus
  • This is not as easy as it sounds. Apart from the internal forces we’ve looked at, there are immense cultural restraints: The conservative unconscious & confirmation bias The social inhibitions – ‘what will they think of me if I say that!’ Groupthink and the power of consensus
  • This is not as easy as it sounds. Apart from the internal forces we’ve looked at, there are immense cultural restraints: The conservative unconscious & confirmation bias The social inhibitions – ‘what will they think of me if I say that!’ Groupthink and the power of consensus
  • A fourth category is that of ‘Raising Energy Levels’. Here we find such exercises as ‘Look How Far We’ve Come’ & ‘Yes But, Yes And’

Innovation talk Innovation talk Presentation Transcript

  • A Talk on Innovation For researchers and marketers in the Pharmaceutical Industry September 8, 2011 By Roy Langmaid www.langmaidpractice.com
  • Part One – The Origins of Innovation
  • You ARE Innovation!
  • Why Doesn ’ t it Feel like that? “ to a very real degree the seat of our motivations, the unconscious, has the job of keeping us safe. Routines, repetition & automatic behaviour are its tools!”
  • Merge Separate We live in creative tension
  • Play Leisure Discovery, adventure following impulses without inhibition Comfort Retreat Repair Recover Preparatory learning We Kick Off with a life that ’ s about Comfort & Play
  • Which becomes more complex As we grow up Power Competition for agency Access to scarce resources Move up Status gradient!
    • Procreation
    • (Re)production, self duplication
    • including ideas, values
    • & legacy
    Play Leisure Discovery, adventure following impulses without inhibition Comfort Retreat Repair Recover Preparatory learning Progression (adult) Regression (child)
  • To innovate - these are the forces we must work with “ these are cultural tools that existed before we were born. Failure to master them is disabling”
  • Part Two – how? Innovation projects & teams
  • Golden Rule 1 See Reality
  • What Next?
    • There are four steps in the creative process
    See Reality Express your vision Own them both Create from there..
  • How willing are we to see Reality? “ in the history of medicine, there are many examples where the vast majority of physicians did something that turned out to be wrong. The best example is bloodletting, which was the most common medical practice from the first century A.D. until the 19 th Century.”
  • Two Challenges to Current Reality “ how attached are you to the idea of ‘magic bullets’?” “ what if it were not an imbalance in brain chemistry that caused mental illness?”
  • Golden Rule 2 Create your Primary Task!
  • “ your task might be big or small, near or far. If it is a simple development, regular brainstorming can help. If it is a new vision or breakthrough – creating something that is not possible now – a different approach is needed”
  • Brainstorming Virtues & Vices
    • Virtues
    • Quick
    • Easy
    • Cheap
    • Apparently creative…
    • Produces lots of ‘ideas’
    • Nobody ever got fired for it!
    • Vices
    • Predictable
    • Norm bound/groupthink
    • Production blocking
    • Social loafing
    • Verbal not visceral/emotional/action
    • Excessively reasonable!
  • But what if you dare…to dream?
    • Link to the video here:
    • http:// www.youtube.com / watch?v =XJy4J1nIzZY
  • Creating a Breakthrough
    • Making something possible that isn’t possible now
    “ we have found that trying to be extraordinary inside ordinary activities simply doesn’t cut it!
  • Everything we do/we are is subject to the Persistence & Penetration of Culture Inside culture, words and actions become inseparable. ” “
  • “ to create a breakthrough product, service or vision – you need to start by creating a Micro-Culture. A place where the norms don’t apply!”
  • How do you create a Micro-Culture? Settings Activities/processes Relationships Where? How? Who?
  • Create Space! (elements of a micro culture)
  • Create Space! this is what space looks like
  • Create Space! (elements of a micro culture)
  • 1. Invitation 2 Creating relationships 3. Creating safety 4. Putting the past behind us 5. Creating the future - activities 6. Completion creating a structure for fulfilment Creating a micro-culture - steps
  • Elements of micro-culture Invitation Come and help us invent the future of flying. ” “
  • Name the possibility Let people know what is expected Make it as personal as possible Give examples of the style of work Be clear that refusal carries no cost Ingredients of a Powerful Invitation
  • Elements of micro-culture Creating relationships
  • The 4 primary levels of relationships Professional Transaction based agenda – impersonal and emotion free . Competence and qualification are issues. People hide messy feelings and reactions and repress them in others “let’s keep this professional.” Public Popularity and belonging agenda – social face , the one that wins within desired circle – tends to be about fun, entertainment, attraction. Light relationship, nothing “heavy”. Personal Human agenda – anything deemed to be important common human experience, shared emotions, likes and dislikes,matters of importance are exchanged. Dialogue can switch quickly from Public to Personal if safe. Private Secrets attached to bigger emotions - anger, sadness, envy, fear that are not deemed suitable for public showing. These are usually hidden in pro or semi-pro exchanges
  • “ you need to create relationships that will allow the personal, even private into the innovation space. It is here that our biggest ideas live – often unspoken. It is also in these realms that blocks occur. Removing these lets creativity flow.”
  • Elements of micro-culture Creating safety No cutting off other people ’s heads to make yourself look taller!” “
  • Elements of micro-culture Putting the Past Behind Us Telling our stories and noticing the past in the future. ” “
  • Putting the past behind us
  • Elements of micro-culture Creating the future
  • The magic of creation resides in interrupting the routine, the normal: in creating a culture where the usual does not apply. Here we get to ‘do ourselves differently’ and that leads to new possibilities!
  • “ we call this process: Abnorming! ” and here are some examples:
  • Tantrum
    • Link to the video here:
    • http://www.youtube.com/watch?v=PeKSczI3-GE
  • Blindfold Game
    • Link to video here:
    • http:// www.youtube.com / watch?v =0Xwn9r9e5nU
  • Imagibuilding
    • Link to video here:
    • http://www.youtube.com/watch?v=Od9STXjwHrU
  • Golden Rule 3 The source of Breakthroughs is unreasonable requests!
  • Art-from-within Tantrum Two chair work Gossip Game Yes But,Yes And Improvisation Spirit Walk Creative Visualisation Social Dreaming Therapy Make a Gang Role play, Role Reversal Look how far we ’ ve come!
    • Everyone has creative potential
    • Change environments and activities, not individuals
    Facilitating creativity
    • Everyone has creative potential
    • Change environments and activities, not individuals
    • Create surplus energy
    Facilitating creativity
    • Everyone has creative potential
    • Change environments and activities, not individuals
    • Create surplus energy
    • Build the receiver
    Facilitating creativity
  • Some like to structure creativity into categories to better understand the styles of work:
    • How do you know what exercise to use & when? Here is a simple structure to help you choose
    1 2 3 4 Structuring creativity
  • Part Three Making it happen
  • Invitation Creating relation-ships Creating safety Putting the past behind us Creating the future - activities Completion / creating a structure for fulfilment Creating a micro-culture - steps
  • “ “ There is no sin punished more implacably by nature than the sin of resistance to cha nge ” the first resistance to change is to say it's not necessary. ”
  • Practice enrolling your sponsors from the beginning
  • Elements of micro-culture Completion Creating a structure for fulfilment. Building the receiver ” “
  • Part Four Results
    • Link to Video Here:
    • http://www.youtube.com/watch?v=E5sQmdY2M50
    The Arrivals Lounge
  • 5 The source of breakthroughs is unreasonable requests. Practice ‘abnorming’! 1 See reality & allow yourself to get excited! 2 Create your Primary Task 3 Choose your method – people will resist giving adequate time to innovation - insist ! 4 Create a Micro-culture . Diversity helps! 6 There are a series of key preparatory steps : invitation, creating relationships, creating safety, putting the past behind you – before you get to activities. 7 Activities are creative exercises facilitated by people who maintain a level playing field, include everyone & acknowledge participation. No exceptions. 9 Expect resistance – it’ s a sign that you ’ ve got something new . Work with it! 8 You need to enroll your sponsor/client before, during and after the live work
  • Don’t do this on your own!!! Roy Langmaid Nicky Forsythe Mac Andrews
  • Thank you! For more, see: www.langmaidpractice.com