Social Traction for App Focus on 4 big issues @roygabble
Who Am I ? Roy Lin Student of NTU Founder of Dreamers’ Day Works at Gabble, Inc
4 Big Issues on Apps 1. Download 2. Sign-up 3. First-time use 4. Engagement
4 Big Issues on Apps 1. Download - Let people download 2. Sign-up - Sign up successfully 3. First-time use - Great experience 4. Engagement - Love your app
Social Traction Social Traction users’ life cycle download sign-up first time use engagementTarget audience Interested beta user Customer Passion customer
Social Traction users’ life cycle download sign-up first time use engagementTarget audience Interested beta user Customer Passion customer
Social Traction users’ life cycle download sign-up first time use engagement 100% 60% 50% 25% 15%Target audience Interested beta user Customer Passion customer
Social Traction FunnelAcquisitionActivation referral Retention Revenue
people see your product in any medias or hear from their friends friends check the some of them mail or use decide to give facebook, twitter it a try the Viral Circle Viral Marketing customers send they have a good invitation or post experienceinformation on their at ﬁrst use facebook or twitter they like your product enough to invite or referral to their friends
Download issue People find your app in App Store/Google play or app review site, but they are lacking of motivation to download it. people may think.. 1. I have no idea what this app is. 2. I know it , but I already have a similar one. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
people see your App review sites product in any introduce your medias or hear from product their friends friends check the some of people mail or use decide to give facebook, twitter it a try the Viral Circle with app review site customers send they have a good invitation or post experienceinformation on their at ﬁrst use facebook or twitter they like your product enough to invite or referral to their friends
App review sites introduce your 100 views product How many downloads ?some of people decide to give it a try K * views = downloads
For Example ：Gabble We believe that real friendship comes from help, Why and people should get a answer immediately in this mobile world. How We build a great environment with friendly UI and best design to make people use it easily. What So, Gabble is a real time QA platform to connect all the questions and answers on mobile. With Gabble, people are connect deeply.
Sign-up issue Okay, people download your app, and launch it. After 1 minutes, they leave. people may think.. 1. I don’t know how to sign up. 2. I know what it is, but there are too many forms to need to be filled out. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
Before Sign-up, downloads is nothing but a number. Sign-up
Recognize 3 visitor types 1. I’m interested in this app, I want to sign up. Great, get a new user ! 2. I’m not sure if it is worthy Okay, he or she would give it a try. 3. I’m confused about the sign-up page. You lose a user.
3 Ways to Solve the Problem 1. Only one way to sign up Facebook log in, Twitter log in 2. Engage ﬁrst, and Sign up later Let users explore before sign-up 3. Design clear tutorial pages Let users know what your app is.
2 Principles A) It has to be consistent with the design of app B) Let people know what your app is
First-time use issue I sign up successfully, and then how to use ? Users may think.. 1. I know your app, but I am missing in the beginning. 2. where are the other users? 3. I don’t want to learn something new, just let me use 4. I am not sure what to do now. ...
The most important things in this phase is to give a good experience for users
3 Ways to Solve the Problem 1. Provide other users’ action or information There are other users ! Leverage social inﬂuence 2. Try to make users tell about themselves Let users make some efforts in your app 3. Immediately use One click to use
Engagement issue Chicken / egg problem. Users may think.. 1. None of my friends use it. 2. I forgot this app. 3. I still love to stay with former one. 4. This product does not work as expected. ...
3 Ways to Solve the Problem 1. Contributing System Reputation, Hierarchy 2. Notiﬁcation, Badge number Remind user come back 3. Collect, Measure and Analyze Improvement goes with statistic.
“One cannot enjoy doing the same thing at the same level for long.” Mihaly Csikszentmihalyi - Flow, the Psychology of Optimal Experience
Summary 1. Download App Store SEO, Golden circle, Launch site 2. Sign-up Clear sign-up page, engage ﬁrst, tutorial page 3. First-time use Leverage social inﬂuence, tell about yourself, one click to use 4. Engagement Contributing system, notiﬁcation, tools
add me as a friend on Facebook: /roylinkungfollow me on twitter : @roygabbleblog : http://roykung.tumblr.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.