Social Traction for App   Focus on 4 big issues          @roygabble
Who Am I ?    Roy Lin    Student of NTU    Founder of Dreamers’ Day    Works at Gabble, Inc
4 Big Issues on Apps   1. Download   2. Sign-up   3. First-time use   4. Engagement
4 Big Issues on Apps   1. Download         - Let people download   2. Sign-up          - Sign up successfully   3. First-t...
Social Traction                               Social Traction                                  users’ life cycle         d...
Social Traction                                  users’ life cycle         download          sign-up        first time use...
Social Traction                                  users’ life cycle         download          sign-up        first time use...
Social Traction FunnelAcquisitionActivation              referral Retention  Revenue
people see your                            product in any                          medias or hear from                    ...
Focus on 4 big issues
Download issue  People find your app in App Store/Google play or app  review site, but they are lacking of motivation to d...
Hypothesis :    Your App is a Market-fit Product.
There’re 700,000 apps on App Store.
So... Let’s get more people to know you.   1. App Store SEO      name, keywords, screen shots   2. App Review Site      ge...
App Store Search Rules        1.name is important.        2.keywords are also important.(<100 chars)        3.description ...
4. Screen Shot is more important in    5. icon is less important.
TechCrunch Bump
App Review SiteUsers
people see your         App review sites                            product in any          introduce your                ...
App review sites introduce your         100 views     product                   How many downloads ?some of people decide ...
K maximization
Golden Circle    Why     How    What                Golden Circle
For Example :Gabble        We believe that real friendship comes from help, Why    and people should get a answer immediat...
Launch SiteLet users know more about you
Sign-up issue  Okay, people download your app, and launch it.  After 1 minutes, they leave. people may think..      1. I d...
Before Sign-up, downloads is nothing but a number.                                  Sign-up
Sign-up is hard and also important
Recognize 3 visitor types   1. I’m interested in this app, I want to sign up.       Great, get a new user !   2. I’m not s...
3 Ways to Solve the Problem    1. Only one way to sign up        Facebook log in, Twitter log in    2. Engage first, and Si...
One way to sign up, no confuse.
1 Make the Sign-up page as clear as possible
Gabble   tripl
Showyou   Snapguide
WeHeartPics   EywEm
pocket   about.me
2   Engage First, Sign up later.
Users’ Channel            sign-up              first-time use   love itTypicalChannel          first-time use           si...
iCook 愛料理
Showyou
Localmind
Gipis
Svpply
3   Design great tutorial pages
Snapguide
Snapguide
Sparrow
Sparrow
Sparrow
Foursquare
2 Principles  A) It has to be consistent with the design of app  B) Let people know what your app is
First-time use issue  I sign up successfully, and then how to use ? Users may think..      1. I know your app, but I am mi...
The most important things in this phase is to give a good experience for users
3 Ways to Solve the Problem    1. Provide other users’ action or information        There are other users ! Leverage socia...
1   Leverage Social Influence
Empty data
Instagram   Well
Starmatic   Dabble
Trover   Foursquare
Well   Socialcam
Let user get interaction immediately.
2   Tell me about yourself
Tumblr
Pinterest
Runkeeper
After 2 minutes, Time sink.
3   Which button should I click ?
Tumblr
Snapguide   Cloudee
Dabble   Instagram
Gabble   Tracks
You should know what to do.
Engagement issue  Chicken / egg problem. Users may think..      1. None of my friends use it.      2. I forgot this app.  ...
3 Ways to Solve the Problem    1. Contributing System        Reputation, Hierarchy    2. Notification, Badge number        ...
“One cannot enjoy doing the same thing      at the same level for long.”  Mihaly Csikszentmihalyi - Flow, the Psychology o...
Snapguide            Instagram
iCook   Snapguide
Gabble v1.1
Foursquare
The more likes,views or favs users get,the more motivation they have to contribute.
Push notification
Notification center
Email notification
Notification versus Satisfaction.
High                   Try to do                  Great   UseExperience                     =.=                      Spam ...
3   Collect, Measure and Analyze         Improvement goes with statistic.
Tool : Mixpanel - mobile analytics              Track Events
Tool : Mixpanel - mobile analytics                             Design Funnel
Tool : Mixpanel - mobile analytics            Event Retention
Tool : Sendgrid
Summary 1. Download     App Store SEO, Golden circle, Launch site  2. Sign-up     Clear sign-up page, engage first, tutoria...
add me as a friend on Facebook: /roylinkungfollow me on twitter : @roygabbleblog : http://roykung.tumblr.com
Social Traction For App
Social Traction For App
Social Traction For App
Social Traction For App
Social Traction For App
Social Traction For App
Social Traction For App
Social Traction For App
Social Traction For App
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  • Social Traction For App

    1. 1. Social Traction for App Focus on 4 big issues @roygabble
    2. 2. Who Am I ? Roy Lin Student of NTU Founder of Dreamers’ Day Works at Gabble, Inc
    3. 3. 4 Big Issues on Apps 1. Download 2. Sign-up 3. First-time use 4. Engagement
    4. 4. 4 Big Issues on Apps 1. Download - Let people download 2. Sign-up - Sign up successfully 3. First-time use - Great experience 4. Engagement - Love your app
    5. 5. Social Traction Social Traction users’ life cycle download sign-up first time use engagementTarget audience Interested beta user Customer Passion customer
    6. 6. Social Traction users’ life cycle download sign-up first time use engagementTarget audience Interested beta user Customer Passion customer
    7. 7. Social Traction users’ life cycle download sign-up first time use engagement 100% 60% 50% 25% 15%Target audience Interested beta user Customer Passion customer
    8. 8. Social Traction FunnelAcquisitionActivation referral Retention Revenue
    9. 9. people see your product in any medias or hear from their friends friends check the some of them mail or use decide to give facebook, twitter it a try the Viral Circle Viral Marketing customers send they have a good invitation or post experienceinformation on their at first use facebook or twitter they like your product enough to invite or referral to their friends
    10. 10. Focus on 4 big issues
    11. 11. Download issue People find your app in App Store/Google play or app review site, but they are lacking of motivation to download it. people may think.. 1. I have no idea what this app is. 2. I know it , but I already have a similar one. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
    12. 12. Hypothesis : Your App is a Market-fit Product.
    13. 13. There’re 700,000 apps on App Store.
    14. 14. So... Let’s get more people to know you. 1. App Store SEO name, keywords, screen shots 2. App Review Site get the initial exposure 3. Launch Site allow more users to know more about you
    15. 15. App Store Search Rules 1.name is important. 2.keywords are also important.(<100 chars) 3.description doesn’t work
    16. 16. 4. Screen Shot is more important in 5. icon is less important.
    17. 17. TechCrunch Bump
    18. 18. App Review SiteUsers
    19. 19. people see your App review sites product in any introduce your medias or hear from product their friends friends check the some of people mail or use decide to give facebook, twitter it a try the Viral Circle with app review site customers send they have a good invitation or post experienceinformation on their at first use facebook or twitter they like your product enough to invite or referral to their friends
    20. 20. App review sites introduce your 100 views product How many downloads ?some of people decide to give it a try K * views = downloads
    21. 21. K maximization
    22. 22. Golden Circle Why How What Golden Circle
    23. 23. For Example :Gabble We believe that real friendship comes from help, Why and people should get a answer immediately in this mobile world. How We build a great environment with friendly UI and best design to make people use it easily. What So, Gabble is a real time QA platform to connect all the questions and answers on mobile. With Gabble, people are connect deeply.
    24. 24. Launch SiteLet users know more about you
    25. 25. Sign-up issue Okay, people download your app, and launch it. After 1 minutes, they leave. people may think.. 1. I don’t know how to sign up. 2. I know what it is, but there are too many forms to need to be filled out. 3. I don’t have time to try something new. 4. I am not sure if it is worthy. ...
    26. 26. Before Sign-up, downloads is nothing but a number. Sign-up
    27. 27. Sign-up is hard and also important
    28. 28. Recognize 3 visitor types 1. I’m interested in this app, I want to sign up. Great, get a new user ! 2. I’m not sure if it is worthy Okay, he or she would give it a try. 3. I’m confused about the sign-up page. You lose a user.
    29. 29. 3 Ways to Solve the Problem 1. Only one way to sign up Facebook log in, Twitter log in 2. Engage first, and Sign up later Let users explore before sign-up 3. Design clear tutorial pages Let users know what your app is.
    30. 30. One way to sign up, no confuse.
    31. 31. 1 Make the Sign-up page as clear as possible
    32. 32. Gabble tripl
    33. 33. Showyou Snapguide
    34. 34. WeHeartPics EywEm
    35. 35. pocket about.me
    36. 36. 2 Engage First, Sign up later.
    37. 37. Users’ Channel sign-up first-time use love itTypicalChannel first-time use sign-up love itEngage First
    38. 38. iCook 愛料理
    39. 39. Showyou
    40. 40. Localmind
    41. 41. Gipis
    42. 42. Svpply
    43. 43. 3 Design great tutorial pages
    44. 44. Snapguide
    45. 45. Snapguide
    46. 46. Sparrow
    47. 47. Sparrow
    48. 48. Sparrow
    49. 49. Foursquare
    50. 50. 2 Principles A) It has to be consistent with the design of app B) Let people know what your app is
    51. 51. First-time use issue I sign up successfully, and then how to use ? Users may think.. 1. I know your app, but I am missing in the beginning. 2. where are the other users? 3. I don’t want to learn something new, just let me use 4. I am not sure what to do now. ...
    52. 52. The most important things in this phase is to give a good experience for users
    53. 53. 3 Ways to Solve the Problem 1. Provide other users’ action or information There are other users ! Leverage social influence 2. Try to make users tell about themselves Let users make some efforts in your app 3. Immediately use One click to use
    54. 54. 1 Leverage Social Influence
    55. 55. Empty data
    56. 56. Instagram Well
    57. 57. Starmatic Dabble
    58. 58. Trover Foursquare
    59. 59. Well Socialcam
    60. 60. Let user get interaction immediately.
    61. 61. 2 Tell me about yourself
    62. 62. Tumblr
    63. 63. Pinterest
    64. 64. Runkeeper
    65. 65. After 2 minutes, Time sink.
    66. 66. 3 Which button should I click ?
    67. 67. Tumblr
    68. 68. Snapguide Cloudee
    69. 69. Dabble Instagram
    70. 70. Gabble Tracks
    71. 71. You should know what to do.
    72. 72. Engagement issue Chicken / egg problem. Users may think.. 1. None of my friends use it. 2. I forgot this app. 3. I still love to stay with former one. 4. This product does not work as expected. ...
    73. 73. 3 Ways to Solve the Problem 1. Contributing System Reputation, Hierarchy 2. Notification, Badge number Remind user come back 3. Collect, Measure and Analyze Improvement goes with statistic.
    74. 74. “One cannot enjoy doing the same thing at the same level for long.” Mihaly Csikszentmihalyi - Flow, the Psychology of Optimal Experience
    75. 75. Snapguide Instagram
    76. 76. iCook Snapguide
    77. 77. Gabble v1.1
    78. 78. Foursquare
    79. 79. The more likes,views or favs users get,the more motivation they have to contribute.
    80. 80. Push notification
    81. 81. Notification center
    82. 82. Email notification
    83. 83. Notification versus Satisfaction.
    84. 84. High Try to do Great UseExperience =.= Spam Low Low High Notification
    85. 85. 3 Collect, Measure and Analyze Improvement goes with statistic.
    86. 86. Tool : Mixpanel - mobile analytics Track Events
    87. 87. Tool : Mixpanel - mobile analytics Design Funnel
    88. 88. Tool : Mixpanel - mobile analytics Event Retention
    89. 89. Tool : Sendgrid
    90. 90. Summary 1. Download App Store SEO, Golden circle, Launch site 2. Sign-up Clear sign-up page, engage first, tutorial page 3. First-time use Leverage social influence, tell about yourself, one click to use 4. Engagement Contributing system, notification, tools
    91. 91. add me as a friend on Facebook: /roylinkungfollow me on twitter : @roygabbleblog : http://roykung.tumblr.com

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