Festive Event Management              Subject Code: CEM4103                  Lecture 9       Protocol & etiquette,closing ...
Table of Content• Protocol & etiquette• Case studies sharing• Recap meetings (post-event report)
What is protocol?• Although more frequently used in  diplomatic language, protocol is a set of  unwritten rules or guideli...
Why is protocol important?VTC 職業訓練局                    Page No.
Why insulting?Quote from President Aquino in response to a letter sent by HKSAR CE Donald Tsang over the Manila hostage tr...
Protocol in event manager?• The event manager is usually in charge of  the secretariat serving the OC• OC’s terms of refer...
Seating – always refer to the order             of precedenceSource: HKSARProtocol Division      VTC 職業訓練局
Setting of Meeting Plan                                      Page No.VTC 職業訓練局
Stage seating plan samples                  6                  4                  2                  1                  3 ...
Signing Ceremony                               Page No.VTC 職業訓練局
Group Photo• Setting                                             3rd row                                             2nd r...
Who decides where CE stands?
Why these people stand in front?                        •   HKDBA Chairman Dr                            Raymond Ma       ...
• There is a reason why I was  standing there on the 2nd row  8 spots left of the officiating  guest
Who makes these rules?• Protocol originates from foreign diplomacy• Very important in making sure that the  ceremony is co...
Order of Precedence    www.protocol.gov.hk
Who ranks highest, lowest?                                •   唐英年•   馬道立               •   黃仁龍            •   曾鈺成         ...
How they should be addressed?
Right of Honour• Internationally recognized protocol - With  the host in the middle, the most important  guest should alwa...
Samples of Banquet Plan
Seating / standing protocol                                       6          AUDIENCE                                     ...
Class Exercise• You are the festive event manager for CNY New Year  Parade. You are planning for the group photo.• Please ...
Dress CodeBlack Tie (Men)- black, hip-length coat  without tail and with silk  lapel- Black trousers- White shirt with stu...
Dress CodeSometimes called White Tie (Women)- Knee length cocktail dress- Floor length ball gown- Long skirt with top- Hig...
Basic Rules in Event Protocol• Considerations for Banquet  – Cultural Difference: Know your Audience     • Islam (No pork)...
Closing ceremony• Major festive events should have closing  ceremony, i.e., Olympics
Closing ceremony• Even the local ones should have a “finale”  to mark its ending, i.e., Shatin Fair
Closing ceremony• Commercial festival “sell” closing  ceremony slots to major sponsors /  delegates
Closing ceremony• Closing ceremony is part of the festival• It concludes the festival incorporating the major  elements• F...
Post event report• What element should be included• Depends on the festival’s objectives, but  usually the following is a ...
Post event report - sample
HKBU Festive Lecture 9 - protocol and post event
HKBU Festive Lecture 9 - protocol and post event
HKBU Festive Lecture 9 - protocol and post event
HKBU Festive Lecture 9 - protocol and post event
HKBU Festive Lecture 9 - protocol and post event
HKBU Festive Lecture 9 - protocol and post event
HKBU Festive Lecture 9 - protocol and post event
Upcoming SlideShare
Loading in...5
×

HKBU Festive Lecture 9 - protocol and post event

770

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
770
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

HKBU Festive Lecture 9 - protocol and post event

  1. 1. Festive Event Management Subject Code: CEM4103 Lecture 9 Protocol & etiquette,closing ceremony, and post-event reporting of festive events Developed & Presented by : Note: Pictures used in this Roy Ying power point file is for academic Purpose only
  2. 2. Table of Content• Protocol & etiquette• Case studies sharing• Recap meetings (post-event report)
  3. 3. What is protocol?• Although more frequently used in diplomatic language, protocol is a set of unwritten rules or guidelines that are peculiar to every culture or festival, and are supposed to be observed by all parties in the conduct of an event or communications
  4. 4. Why is protocol important?VTC 職業訓練局 Page No.
  5. 5. Why insulting?Quote from President Aquino in response to a letter sent by HKSAR CE Donald Tsang over the Manila hostage tragedy:“We decided not to respond to that letter sent by the Hong Kong government, which we found insulting. We just coursed our response through the Peoples Republic of China government, that we think the letter we received wasn’t proper, that we didnt like its tone.” VTC 職業訓練局
  6. 6. Protocol in event manager?• The event manager is usually in charge of the secretariat serving the OC• OC’s terms of reference usually involves – Membership composition – Chairman’s authority – Scope of Responsibilities – Term – Procedural matters Page No. VTC 職業訓練局
  7. 7. Seating – always refer to the order of precedenceSource: HKSARProtocol Division VTC 職業訓練局
  8. 8. Setting of Meeting Plan Page No.VTC 職業訓練局
  9. 9. Stage seating plan samples 6 4 2 1 3 5VTC 職業訓練局 7 Page No.
  10. 10. Signing Ceremony Page No.VTC 職業訓練局
  11. 11. Group Photo• Setting 3rd row 2nd row Host photographer Most important guest Page No. VTC 職業訓練局
  12. 12. Who decides where CE stands?
  13. 13. Why these people stand in front? • HKDBA Chairman Dr Raymond Ma (second right), • HKTB Chairman Mr James Tien (middle), • Chairman of the Assessment Committee of Mega Events Fund The Hon Jeffrey Lam Kin- fung, SBS, JP (far right), • Chairman and CEO of Sa Sa Cosmetic Company Limited Dr Simon Kwok and Mrs Kwok (second left and far left)
  14. 14. • There is a reason why I was standing there on the 2nd row 8 spots left of the officiating guest
  15. 15. Who makes these rules?• Protocol originates from foreign diplomacy• Very important in making sure that the ceremony is conducted the “right” way• Two major principles: – Order of precedence – Right of honor
  16. 16. Order of Precedence www.protocol.gov.hk
  17. 17. Who ranks highest, lowest? • 唐英年• 馬道立 • 黃仁龍 • 曾鈺成 • 董建華
  18. 18. How they should be addressed?
  19. 19. Right of Honour• Internationally recognized protocol - With the host in the middle, the most important guest should always be on his / her right hand side
  20. 20. Samples of Banquet Plan
  21. 21. Seating / standing protocol 6 AUDIENCE 4CAMERA 2 1 3 5 7
  22. 22. Class Exercise• You are the festive event manager for CNY New Year Parade. You are planning for the group photo.• Please properly place the following persons in the front row: – Financial Secretary – Secretary for Business and Economy Bureau – Commissioner for Tourism – Chairman of HKTB – CEO of HKTB – Chairman of Mega Funds – Chairman of title sponsor – Special guest of the No. 40 million tourist to HK
  23. 23. Dress CodeBlack Tie (Men)- black, hip-length coat without tail and with silk lapel- Black trousers- White shirt with studs- Wing, turn-down collar and bow tie- Black shoes and socks- French cuffs with links
  24. 24. Dress CodeSometimes called White Tie (Women)- Knee length cocktail dress- Floor length ball gown- Long skirt with top- High heels shoes
  25. 25. Basic Rules in Event Protocol• Considerations for Banquet – Cultural Difference: Know your Audience • Islam (No pork), Hindi (No beef), Buddhist (Vege) • Timing of event should not clash with major festive season – For VIP guests • Ask if they have food allergy • Right or left handed • Seat arrangement for VIP staff – Others • Menu to be printed on each table • Table tent card with guest’s name • Table numbering or names • Invitation card, RSVP and reception logistics
  26. 26. Closing ceremony• Major festive events should have closing ceremony, i.e., Olympics
  27. 27. Closing ceremony• Even the local ones should have a “finale” to mark its ending, i.e., Shatin Fair
  28. 28. Closing ceremony• Commercial festival “sell” closing ceremony slots to major sponsors / delegates
  29. 29. Closing ceremony• Closing ceremony is part of the festival• It concludes the festival incorporating the major elements• Festive event managers need to plan which elements to extract from the previous activities well ahead to package this closing ceremony so it will not appear to be a stand alone event, but rather as a grand finale
  30. 30. Post event report• What element should be included• Depends on the festival’s objectives, but usually the following is a must: – Number of visitors – Number of media hits – VIP activity recap / photo gallery – Activity listing
  31. 31. Post event report - sample
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×