HKBU Festive Lecture 7 - manpower talent and stage management
Festive Event Management Subject Code: CEM4103 Lecture 7 Manpower, talent & stage management for festivalsDeveloped & Presented by : Roy Ying Note: Pictures used in this power point file is for academic Purpose only
Agenda• Process in identifying festive performing participants – The Beijing Olympic Example• Role of a production manager• Casting, audition, and rehearsals• Planning talent workshop• Manpower resource planning• Stage management
How was it born? Beijing Organizing Committee of the Olympic GamesThe creative team (北京奥组委)• BOCOG* started soliciting programs worldwide for the Opening Ceremony in 2005. In 2006, 13 winning proposals started on their second round of competition. Based on the final results, a five- member directors group was appointed from the three best teams. Zhang Yimou was chosen as artistic director.
Creating artistic harmony• The concept of a "painting scroll" emerged and most of the original program ideas unfolded around it, forming the artistic concept of "displaying the world on a small square," demonstrating the progress of blending Chinese culture with world culture.
One World One Dream• All members of the creative team believed that the Earth should appear in the Opening Ceremony, which thus conformed to the slogan "One World One Dream." Chinese painting was also one of the elements that the creative team emphasized. The concept of paper could combine perfectly with Chinese paintings and thus become the master link that ran through the performances of the Opening Ceremony.
Two parts to make the wholeBy the end of April 2007, the creative team finally decided to divide the artistic performances into two parts:• the first half, "Brilliant Civilization," would highlight the past 5,000 years of Chinese civilization, and• the second half, "Glorious Era," would exhibit the great achievements and the new look of modern China, portraying the Chinese nations dream of building harmoniously with the people of the world.
Two parts to make the whole• On this stage, "moveable type printing," "Confucius 3,000 disciples," "The Analects of Confucius," "Zheng Hes ocean voyages" and "Chinese ritual music" would all be showcased, depicting a weighty painting of the flow of Chinese civilization.• The long scroll would also incorporate Chinas more recent achievements, including the "Birds Nest."
29th Olympiad - 29 footprints• The creative team worked out a design that combined a display of the Olympic rings with "footprints of fireworks." 29 colossal "footprints," representing the Games of the XXIX Olympiad, would make their way into the stadium with the last "footprint" exploding in the air over the Birds Nest.
From creation to production• Highly skilled performers had to work through aches and pains to fulfill the requirements of dancing on the abstract backgrounds; this is especially true for the 60 artists that were chosen to surround the model Earth. During training, they were required to run, jump and somersault with their bodies leaning in fantastically different angles.
Keys to identifying festive performing participants• Event’s brand in attracting talented directors and performing artists• A well designed theme• A well organized festive event structure• Budget is important, but it’s secondary
Casting, audition, and rehearsals• Training centre or even academy is often required. In the case of Beijing Olympics, there was the BOCOG Ceremony Operation Centre
Special Talent• BOCOG had to host a competition to solicit “children’s smile”
Rehearsals up to 1 year aheadWith a massive crew of over 15,000 cast members,rehearsals had to take place in different venues:• Choreography,• Costume,• Décor,• Scenery,• Lights,• Sound,• FireworksAs a key process of the production stage, the rehearsal ofthe program started in August at a designated place inBeijings suburbs.
Planning talent workshop• While choreographers will train their cast members, it’s important for everyone to know the theme and the full picture of the ceremony through workshops and briefings
Manpower resource planning• For festive events, it’s not financially feasible to pay for every performer• 15,000 performers• World class artists and celebrities• Top notch production crew
If you can’t pay $, you pay faceConsultant to Opening Ceremony Appointment of Artistic DirectorBOCOG started public solicitation of the creative schemes for the openingand closing ceremonies of the Beijing 2008 Olympic Games in March 2005.After 3 rounds of evaluation out of 409 submissions, the team headed byZhang Yimou was selected.
7 Objectives in Production Meeting• Define your vision. What is the primary message you want your audience to take away?• Set a date for rehearsal. Invite stage manager, AV production, props designer, costumer, technical director and music director (if applicable)
7 Objectives in Production Meeting• Get to know your crew and cast members• Develop communication channels with your crew and cast members with an agreed schedule of rehearsals and performance deadlines• Brief the crew of the overall concept of the festival event with your vision
7 Objectives in Production Meeting• Convey expectation to each crew member (i.e., lighting scheme, color and style of costumes, major props, scene changes, mood, music and F&B)• Budget discussion
Audition Requirements• Create a comfortable setting for cast members• Copies of scripts• Fact sheets• Photographers• Cameramen• Facilities in order (i.e., air-con, lighting, F&B, waiting room, WC)
Festive ExhibitionsHow an exhibition is born?“HKTDC Exhibition Video”
7 steps in an effective trade fairStep 1: Securing a booth• Most good exhibitions have long waiting list. It’s not easy to get a booth• HKTDC has a point system based on: – Application history – Quality of products and designs – Awards – Production quality assurance certifications – Branding effort (i.e., not just OEM) – Relationship with HKTDC
7 steps in an effective trade fairStep 2: Know what you want to sell and produce the marketing collaterals (i.e., a flyer, a brochure or a CD)
7 steps in an effective trade fairStep 3: Develop a sales presentation and look for opportunities to reach clients
7 steps in an effective trade fairStep 4: Pre-event marketing• Database sourcing for direct marketing• Onsite promotional platform bookings• Advertising planning• Pre-arranged sales meetings• Staff recruitment and training
7 steps in an effective trade fairStep 5: Pre-event PR• Publicity event planning for media – Awards competition – Fashion show or parade – Seminar – Book signing – Special occassion ceremony
7 steps in an effective trade fairStep 7: Follow up with leads• Follow up meetings• Issue standard corporate or product templates• Put leads on CRM or at least on regular e- news update• Customer loyalty program
Class Exercise• Suppose you are hiring a manager in managing your exhibition booth at MIF, please draft a job description