3. As retail jewelers entered the
twenty-first century, they faced
heavy competition from mass
merchants, such as online
vendors, home shopping
channels, mail-order firms, and
discounters.
4. Many other retail jewelers were
forced to close in recent years
because of the down-turn in the
economy.
5. Those that still stand now face the
the growing complex trends in
technology. Those who do not
take advantage of technology
could face a dismal future.
6. Those that utilize technology
will be able to compete.
Those who unite will increase
their power of using
technology exponentially.
7. The IAJE is the International Alliance
Jewelry Exchange, a unique fraternity
of reputable jewelry merchants that unite
to bring the power of technology to their
business by sharing the development,
marketing and research expenses. That
enables each member to stay on top of
mobile, social media and other emerging
marketing trends. With one single
purpose: to bring more customers to
their business.
8. Just one example is the importance
of mobile technology, as the growth
in mobile may be the fastest trend in
the history of civilization. It is a fact, if
you are not mobile friendly in your
business you risk losing a major
percentage of your potential current
and future business.
9. If your customers do not have an
excellent mobile experience, the
research shows they will leave
your online location in 6 to 8
seconds to search a competitor
who is mobile friendly.
10. This is so important that the IAJE
offers our members one of the best
and proven mobile experiences. We
design and build a unique mobile app
for each of our members and we also
provide a QR code (quick response
code) to be used in all advertising.
11.
12. Because this is so important to the
ability of our members to compete
using technology, each member
receives a unique mobile app for their
business and it is free to each member.
That is just one important example of how
membership dollars are working on behalf
of our members. As you may know,
building a mobile app can easily cost
thousands of dollars.
13. Because we are able to amortize
development costs among all of our
members, we are able to bring this
powerful technology to each dealer
at no cost. This is the simple
philosophy of the IAJE, sharing
research and development costs
while keeping on top of technology
trends relevant to the jewelry industry
so all member dealers benefit equally.
14. Now your business CAN take advantage
of technology and step instantly into the
21st century’s most powerful marketing
opportunities with mobile, social media
and the power of global marketing with
your low cost membership in the IAJE
International Alliance Jewelry Exchange.
15. It is imperative that our members are part of
the growth in M-Commerce and E-Commerce, as
over four billion Internet users seek information
via smartphones and the web each day.
The Internet has completely changed the
way that customers look for what they want. It
has changed where they search and buy.
Consequently, those businesses that wish to
remain profitable must change their marketing
methods to respond to this transformation in
buying habits.
16. You will be on top of the complex trends in
Social Media Channels (Facebook, Twitter,
Pinterest, Instagram, etc.) and Internet
Marketing, SEO, Analytics, Blogging
Optimization, Social Content Creation,
Reputation Marketing and Social Engagement
with guidance in Customer Relationship
Marketing, valuable contests and global
marketing to drive customers to your business.
17. Instantly, your will join the most powerful jewelry
marketing team in the world ensuring you are
utilizing 21st
Century technology to grow your
business.
Our services are affordable yet highly effective,
allowing even a small merchant the opportunity
to compete equally with the larger name
brands, all made possible by the undisputed
leader in tech marketing for the jewelry industry.
18. The International Alliance Jewelry Exchange
is proud of the standard of excellence our
Executive Account Managers bring to the
IAJE. Collectively, they have more than 100
years of service with the finest brands in the
jewelry industry, and the other half of our
Executive Account Managers are experts in
technology, marketing, sales and world class
customer service to the business community.
Together, they bring a unique balance that
ensures our fraternity of member dealers will
always receive the highest quality of service,
unequalled by any business organization.
19. Dealers can display the coveted seal of the IAJE at the
entrance of their business and in advertising to
reinforce that they are trusted dealers in the global
marketplace. This assures the growing number of
international jewelry buyers and online shoppers that
you are an authorized IAJE dealer.
On your website you can have a direct link from the
IAJE website to your website. Link exchange is one of
the most powerful ways to increase your presence on
search engines.
20. The IAJE is an invitation-only membership group
comprised of some of the very best jewelers, designers
and visionaries in our business. We encourage
members to work together as a fraternity to enhance
the business for all members. However, we must limit
our membership in order to provide the most effective
service to our dealers and buyers. If we grow too large,
we dilute our focus on service and quality.
We believe you would be unwise to pass on this
membership opportunity. The IAJE does not open its
membership enrollment very often because it is
important to our current members that they have some
exclusivity in their given markets. Therefore only a
select few from each area are offered membership.
21. There is a revolution going on and it’s happening on a
global scale. Buyers are migrating to digital channels
(mobile, social, email, web), and this has profound
implications for your business. Either you join the
revolution, or it will pass you by.
The Internet, smart phones and other technologies
have changed the way we must do business. This is a
quandary for those who do not have the expertise to be
on top of this fast changing marketing environment.
Today you need to take advantage of mobile, marketing
analytics, email, search optimization, blogging,
Facebook etc. because they are the most valuable
opportunities to find new customers and they are
effective and inexpensive compared to traditional
marketing.
22. To highlight a few of the many benefits of membership:
First, member dealers are listed in the exclusive
worldwide database maintained by the IAJE. This
directs new customers to your business and they feel
secure knowing that you are an authorized IAJE dealer.
Second, you can display items in the IAJE’s global
jewelry superstore and auctions reaching buyers
worldwide. This exposure can potentially increase your
business bottom line by thousands of dollars.
Third, with membership your business is assured the
benefits of marketing and promotional resources of the
IAJE, such as your mobile app. This could easily cost
thousands but is free with membership. You will find no
greater value for your business.
