SyneCore Tech- Who Are We?• Integrated Digital Marketing Agency• Conjoin principles of inbound marketing with digital marketing• Analytics – Backbone• Branding, Lead Gen, Social Engagement, Web, Strategy, Graphic Design, Mobile, SoLoMo
BE REMARKABLEAssumption thatAdvertising is broken
• Marketing by interrupting people isn’t cost- effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. – Seth Godin
Winnebago Man"The Mini-Winni, part of American tradition, and today on the cuttingedge design and function in a Class-C motorhome...Do you believe ofany of the s***?"
Shift to Analytics• Quick History – Mad Men • Banners/Billboards • Expensive Campaigns • No Tracking / ROI Metrics • Outbound – Paradigm shift from expensive campaigns that can’t be tracked to highly traceable campaigns
Inbound Vs. OutboundOutbound Inbound Radio Lead Nurturing Mailers Social Media Cold Calling Blog SEO Television SoLoMo Billboards Content Marketing
Big Data• Google- Accounts – Layers, Search Results• Facebook - Graph Search• Twitter• Cookies• The more information gathered the more custom tailored experience
Analytics- Why They’re Important • Prove ROI • Refine Marketing Strategy • Make Informed Decisions • Learn More About Your Prospects • Sales – Learn What your Prospects Are looking for • Provide Back End Information • Improve Paid Search Listings