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  • A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ... Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change. ... You can't have a tribe without a leader - and you can't be a leader without a tribe.TribesSee more at: http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html#sthash.VfdM1FgL.dpufMarketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. - See more at: http://edbrenegar.typepad.com/leading_questions/2010/07/50-random-memorable-seth-godin-quotes.html#sthash.VfdM1FgL.dpuf

Transcript

  • 1. Integrated Digital Marketing University of Wisconsin Eau Claire
  • 2. SIN◦A ◦Core
  • 3. SyneCore Tech- Who Are We?• Integrated Digital Marketing Agency• Conjoin principles of inbound marketing with digital marketing• Analytics – Backbone• Branding, Lead Gen, Social Engagement, Web, Strategy, Graphic Design, Mobile, SoLoMo
  • 4. Our Team
  • 5. About Sean • Bachelor BA: Entrep. UWEC • Martial Arts • AMA 2009 • SMB Consultant • Started 3 Successful Businesses • CEO SyneCore Tech
  • 6. About Spencer • BFA- Graphic Design • Craft Beer Enthusiast • Foosball Superstar • Analytics & Graphic Design
  • 7. Client Highlight
  • 8. Social Media
  • 9. BE REMARKABLEAssumption thatAdvertising is broken
  • 10. • Marketing by interrupting people isn’t cost- effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. – Seth Godin
  • 11. Winnebago Man"The Mini-Winni, part of American tradition, and today on the cuttingedge design and function in a Class-C motorhome...Do you believe ofany of the s***?"
  • 12. Winnebago Man Cont’d
  • 13. Harlem Shake (Fish Tank Original) 1,700 VIEWS
  • 14. Sales & Marketing
  • 15. Shift to Analytics• Quick History – Mad Men • Banners/Billboards • Expensive Campaigns • No Tracking / ROI Metrics • Outbound – Paradigm shift from expensive campaigns that can’t be tracked to highly traceable campaigns
  • 16. Inbound Vs. OutboundOutbound Inbound Radio Lead Nurturing Mailers Social Media Cold Calling Blog SEO Television SoLoMo Billboards Content Marketing
  • 17. Big Data• Google- Accounts – Layers, Search Results• Facebook - Graph Search• Twitter• Cookies• The more information gathered the more custom tailored experience
  • 18. You’re Being Tracked
  • 19. Analytics- Why They’re Important • Prove ROI • Refine Marketing Strategy • Make Informed Decisions • Learn More About Your Prospects • Sales – Learn What your Prospects Are looking for • Provide Back End Information • Improve Paid Search Listings
  • 20. MarTech Video
  • 21. Marketing Automation Software
  • 22. HEATMAPPING
  • 23. Your Future, Your Career.. My advice to you • Seeking out a Job • Your Online Presence • Go Hard or Go Home • Excuses • Resume • Be Proactive
  • 24. Contact UsSean Royer Spencer Ploessl@royersm @spenceafied952-426-3149 952-426-3147Sean@synecoretech.com Spencer@synecoretech.com