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Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
Adhoc Mobile Platform
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Adhoc Mobile Platform

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Transcript

  • 1. Alamo Asia presents SMS Based Advertising Using adhoc mobile as the platform
  • 2. Advertising Integration Scenarios <ul><li>Deliver text ads within requested SMS/Alert </li></ul><ul><li>Deliver ads as trade for free content </li></ul><ul><li>Reward users with credits for free content for viewing ads </li></ul><ul><li>Promote WAP portals with ad hoc mobile to drive traffic </li></ul><ul><li>Advertise on WAP portals to drive opt-in and future messaging </li></ul>
  • 3. Scenario 1 – Ads within SMS <ul><li>Include relevant ads as part of delivered text in response to request for info </li></ul><ul><ul><li>Case example: UK’s 118118.com (click to link to story) </li></ul></ul>User sends SMS Info Request User gets Info + ad in return Click Revenue event Click Revenue event To: 12345 Movie 90403 From TxtInfo: Mann Santa Monica 8 Running Man: 6:30 7:00 8:30 Superman: 5:00 7:00 9:00 Pizza by the slice: 1512 Third St, SM 310-555-55
  • 4. Scenario 1 – Ads within SMS John’s Picks EOD: VRSN 19.20 AMZN 30.43 GOOG 388.24 Get WSJ mobile 4 wks free now click here Get Free Fries with Big Mac; click for coupon code Snowboard Sale Dates . ZJ’s 2619 Main St, 310- Suzuki Makes SUVs and Cars! Click for more info <ul><li>Exchange ads for free or subsidized alerts </li></ul>Subsidize subscribed individual text alerts Opt in to receive and view limited number of SMS ads in exchange for free alerts Click Revenue event Click Revenue event - OR - Your Sponsored 5pm Traffic Alert: HWY 405 15MPH from LAX to Sunset HWY 5 Traffic Hazard at Stevenson Ranch
  • 5. Scenario 1 – Ads within SMS <ul><li>Summary: Include relevant ads as part of delivered text: </li></ul><ul><ul><li>In response to request for info </li></ul></ul><ul><ul><li>To subsidize subscribed individual text alerts </li></ul></ul><ul><ul><li>Free alerts in exchange for opt in views of limited number of SMS ads </li></ul></ul><ul><li>Ad content can include text, info such as location or phone number, or WAP links, etc. </li></ul><ul><li>Ads can be localized to information requested </li></ul>
  • 6. Scenario 2 – Ads for free content <ul><li>Users must view ad to receive free content </li></ul>To: 12345 Free WP From FreeWallPapers: Go to Ad4Wallpaper for your free wallpapers! You know the Suzuki name and you’ve experienced it with your motorcycle – now move up to the Suzuki SUV or car! Ask for more information! Enter Email: Send To get wallpaper Downloading Wallpaper…. User see promo for free content in magazine, TV, website, etc; Requests free content via PSMS Gets SMS with link to ad page; clicks on link to launch WAP full page ad After viewing ad - receive free content *More revenue opp if user enters follow up info Click Revenue event ALAMO supports Email AND SMS follow ups
  • 7. Scenario 2 – Ads for free content <ul><li>The system does not require users to opt in to receive additional info from advertisers to get to free content, but encouraging this enables more ad revenue </li></ul><ul><li>Options in implementation if content provider also manages the WAP site: </li></ul><ul><ul><li>Users can be offered multiple content options (e.g. different wallpapers to choose from) </li></ul></ul><ul><ul><li>The ad and content selection can be integrated into a single WAP page </li></ul></ul><ul><ul><li>Verification that user has not skipped the ad can be implemented through various methods – e.g. </li></ul></ul><ul><ul><ul><li>a multiple choice quiz that passes the user to content download only if answered correctly </li></ul></ul></ul><ul><ul><ul><li>Download access code buried in the text of the ad </li></ul></ul></ul>
  • 8. Scenario 3 – View ads; earn points <ul><li>Users opt in to “Ad for content” reward program </li></ul>From AdPoints: Suzuki makes awesome SUV’s and cars! Find out more. Users pre-register and receive limited number of SMS ads each week; Click through on ads they like You know the Suzuki name and you’ve experienced it with your motorcycle – now move up to the Suzuki SUV or car! Ask for more information! Enter Your ID# Send You have just earned 12 pts towards more free content! You now have a total of 342 pts www.adpoints.com Accumulate points each time they view ad; points are redeemed for free content *More revenue opp if user info passed to advertiser After viewing ad – enter ID to be rewarded and receive more info Click Revenue event
  • 9. Scenario 4 – Promote your portals <ul><li>Advertise your partners’ content with us </li></ul><ul><li>Link the ads directly to WAP portals to enable higher exposure and sales rate on these sites </li></ul>
  • 10. Scenario 5 – Drive opt-in <ul><li>Advertise on your partner portals </li></ul><ul><li>User opt-in from the ads drive immediate and on-going messaging opportunities </li></ul>
  • 11. More Ways to Monetize SMS <ul><li>THANKS! </li></ul><ul><li>www.alamoasia.com </li></ul><ul><li>[email_address] </li></ul>

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