E-commerce 2.0 Leverage new performance<br />
E-commerce and Web 2.0 <br />
Retrospective on the giants of e-commerce<br />
From Web 1.0 to Web 2.0?<br />
Mapping Web 2.0<br />
Mapping of e-commerce 2.0 <br />The main components: <br /><ul><li>Rich interface 
Collaborative marketing
Re-intermediation 
Co-creating value </li></li></ul><li>E-commerce 2.0 ?<br />
Rich interfaces: more comfort and speed<br />http://www.gap.com/     http://www. amazon. com /              http://www.cam...
Collaborative marketing: we are all influencers<br />http://www. amazon. com /                                 http://shop...
Re-intermediation: the value chain extends to the infinite<br />http://www. Shopzilla. com /     http:// corkd. com /     ...
Co-creation of value: everyone has his share of the pie<br />http://www. laFraise. com /         http://www. zlio. com /  ...
Good ideas to try out<br />http://www. NOSIBAY. com             http://www. rightcart. com /        http://www.Farecast. c...
The new levelers of e-commerce <br />
Darwin's theory applied to e-commerce <br />Share of electronic commerce in the retail trade in the U.S. (excluding financ...
The new levelers<br />Rich trade <br />Customer experience <br />Ergonomics incentive <br />Collaborative marketing <br />...
Rich commerce <br />
What added value?<br />Messages better staged <br />Emotional worlds richest <br />Better valued products <br />New opport...
Virtual showroom & interactive catalogue<br />http://www.jaguar.com/                                  http://www. decathlo...
Demonstrate and evaluate<br />
Shopping assistant and online video<br />http://www. sfdnet. com /                                               http://ww...
Configurator and virtual model<br />http://www. hummer. com /                             http://www. laredoute. com /  <b...
Customer experience <br />
Your home page is no longer the single point of entry <br />
A process-oriented approach to processing <br />
Personas to segment your visitors <br />Name Photo Age Marital status Work Environment Hobbies Technical competence Needs,...
Consistent with the life cycle stages of decision process<br />
A unified process <br />
Ergonomics incentive<br />
How different ergonomics<br />
Fundamentals <br />Reasoning at the screen Persuasive design guides the eye Ergonomics incentive to prompt for action <br ...
Example<br />
Collaborative marketing <br />
Amazon Do you know?<br />
Towards collaborative marketing generic?<br />http://www. amazon. com /                        http://www.LibraryThing. co...
Performance Measurement  <br />
Performing site?<br />Before you think "performance" consider "objective" The performance is defined on the basis of the o...
Retail-trend Trend Micro Macro Detail Audit<br />
The traditional tools<br />
The new tools<br />
example<br />
Overview of the approach<br />Ergonomic Audit <br />User testing <br />Comparative tests <br />Storyboard <br />Graphic De...
Ergonomic Audit<br />Analysis based on expert identifies the point of fiction<br />
User testing<br />Observation of user behavior<br />
Comparative tests<br />Comparative tests are a good practice<br />
Storyboard<br />Functional view of the future version of the site<br />
Graphic Design <br />Production solutions<br />Help me choose<br />Functional control<br />
B2B <br />
The brand e-portal<br />
The whole sale portal<br />
B2C <br />
The retailer<br />
The rewards retailer<br />
The hyper retailers<br />
Services – users can buy online 7 get advice<br />
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Ecommerce

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What is e-commerce, the current scenario, the many aspects.

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Ecommerce

  1. 1. E-commerce 2.0 Leverage new performance<br />
  2. 2. E-commerce and Web 2.0 <br />
  3. 3. Retrospective on the giants of e-commerce<br />
  4. 4. From Web 1.0 to Web 2.0?<br />
  5. 5. Mapping Web 2.0<br />
  6. 6. Mapping of e-commerce 2.0 <br />The main components: <br /><ul><li>Rich interface 
  7. 7. Collaborative marketing
  8. 8. Re-intermediation 
  9. 9. Co-creating value </li></li></ul><li>E-commerce 2.0 ?<br />
  10. 10. Rich interfaces: more comfort and speed<br />http://www.gap.com/ http://www. amazon. com / http://www.camper. es / <br />
  11. 11. Collaborative marketing: we are all influencers<br />http://www. amazon. com / http://shopping.yahoo.com/ shoposphere / <br />
  12. 12. Re-intermediation: the value chain extends to the infinite<br />http://www. Shopzilla. com / http:// corkd. com / http://www. Boompa. com / http://www. ShopWiki. com /<br />
  13. 13. Co-creation of value: everyone has his share of the pie<br />http://www. laFraise. com / http://www. zlio. com / http://www. etsy. com / <br />
  14. 14. Good ideas to try out<br />http://www. NOSIBAY. com http://www. rightcart. com / http://www.Farecast. com / <br />
  15. 15. The new levelers of e-commerce <br />
  16. 16. Darwin's theory applied to e-commerce <br />Share of electronic commerce in the retail trade in the U.S. (excluding financial services, travel and ticketing) - Source: U.S. Census Bureau <br />You are <br />here<br />
  17. 17. The new levelers<br />Rich trade <br />Customer experience <br />Ergonomics incentive <br />Collaborative marketing <br />Performance Measurement <br />Rich trade <br />
  18. 18. Rich commerce <br />
  19. 19. What added value?<br />Messages better staged <br />Emotional worlds richest <br />Better valued products <br />New opportunities for interaction and manipulation <br />Guidance and a stronger personalization <br />Purchasing process simplified <br />
  20. 20. Virtual showroom & interactive catalogue<br />http://www.jaguar.com/ http://www. decathlon. com / <br />
  21. 21. Demonstrate and evaluate<br />
  22. 22. Shopping assistant and online video<br />http://www. sfdnet. com / http://www. pixmania. com / <br />
  23. 23. Configurator and virtual model<br />http://www. hummer. com / http://www. laredoute. com /  <br />
  24. 24. Customer experience <br />
  25. 25. Your home page is no longer the single point of entry <br />
  26. 26. A process-oriented approach to processing <br />
  27. 27. Personas to segment your visitors <br />Name Photo Age Marital status Work Environment Hobbies Technical competence Needs, constraints, motivations, brakes Online buying behavior Citation <br />
  28. 28. Consistent with the life cycle stages of decision process<br />
  29. 29. A unified process <br />
  30. 30. Ergonomics incentive<br />
  31. 31. How different ergonomics<br />
  32. 32. Fundamentals <br />Reasoning at the screen Persuasive design guides the eye Ergonomics incentive to prompt for action <br />An approach focused on objectives "What purpose is to fill the page? " "What is the goal for the product? "... <br />
  33. 33. Example<br />
  34. 34. Collaborative marketing <br />
  35. 35. Amazon Do you know?<br />
  36. 36. Towards collaborative marketing generic?<br />http://www. amazon. com / http://www.LibraryThing. com / <br />
  37. 37. Performance Measurement  <br />
  38. 38. Performing site?<br />Before you think "performance" consider "objective" The performance is defined on the basis of the objectives identified <br />
  39. 39. Retail-trend Trend Micro Macro Detail Audit<br />
  40. 40. The traditional tools<br />
  41. 41. The new tools<br />
  42. 42. example<br />
  43. 43. Overview of the approach<br />Ergonomic Audit <br />User testing <br />Comparative tests <br />Storyboard <br />Graphic Design<br />
  44. 44. Ergonomic Audit<br />Analysis based on expert identifies the point of fiction<br />
  45. 45. User testing<br />Observation of user behavior<br />
  46. 46. Comparative tests<br />Comparative tests are a good practice<br />
  47. 47. Storyboard<br />Functional view of the future version of the site<br />
  48. 48. Graphic Design <br />Production solutions<br />Help me choose<br />Functional control<br />
  49. 49. B2B <br />
  50. 50. The brand e-portal<br />
  51. 51. The whole sale portal<br />
  52. 52. B2C <br />
  53. 53. The retailer<br />
  54. 54. The rewards retailer<br />
  55. 55. The hyper retailers<br />
  56. 56. Services – users can buy online 7 get advice<br />
  57. 57. Blog commerce – using a blog platform<br />
  58. 58. Totally virtual e-commerce<br />
  59. 59. C2C <br />
  60. 60. Auctions <br />
  61. 61. Devasis Roy<br />d.roy@essindia.co.in<br />
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